Omnichannel Marketing Specialist

3 weeks ago

Lawrence Twp, United States TTI of USA, Inc. Full time
Job Description:
  • The Worldwide Omnichannel Strategy team leads omni-channel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams.
  • In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand.
  • You will serve as a dedicated point-of-contact for a cardiovascular brand working with the Associate Director, Omnichannel.
  • This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
  • Candidates for this position should have experience in pharmaceutical HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
  • Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.
  • Contribute HCP omni-channel engagement recommendations based upon customer insights and brand strategy
  • Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
  • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, HCP media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
  • Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables
  • Lead pull through digital tactics and media programs that drive business impact
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
  • Monitor project status and provide regular reporting on progress, challenges, and solutions
  • Demonstrated digital and HCP program experience
  • Demonstrated ability to track and manage annual digital programs
  • Hybrid work opportunity. Ability to work in the office two days a week is preferred.

Qualifications:
  • Bachelors degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
  • Experience in pharmaceutical omnichannel strategy and digital marketing
  • Experience leading digital engagement, channel, and analytics activities
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams
  • Competence in developing, evaluating, and activating HCP media plans
  • Demonstrated ability to successfully navigate internal MLR review processes
  • Prior Digital or Media Marketing Agency experience is a plus
  • Strong oral and written communication skills
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM

PAY RATE: 75/HR

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