Senior Marketing Manager, Integrated Media
4 weeks ago
Sr. Marketing Manager, Integrated Media
The Sage Group’s Client, a leading deliver service is looking for a highly analytical marketer that moves fast and is focused on delivering quantifiable results to join our Integrated Media team. As a Sr. Marketing Manager, Integrated Media, you will be responsible for planning and executing performance and integrated media campaigns with the objective of acquiring new customers and supporting product and retailer initiatives. You will work and report to senior leadership on a weekly basis on the status and performance of key paid marketing and growth programs. This is an incredible opportunity to make a significant contribution to the Marketing team and to have a large impact on overarching company goals. Join us
About The Job
Own strategy, analysis, and optimizations for key offline channels including programmatic video channels (YouTube, OLV, Streaming TV, OTT)
Support strategy, analysis and execution of other media channels including streaming audio, podcasts, display, direct mail, OOH etc.
Support our efforts to build a full-funnel marketing program that considers the role of media across the funnel, key tactics like audience targeting, creative, channel expansion, measurement, and experimentation.
Oversee our Co-Marketing or Product campaigns and go to market initiatives by designing and executing custom media programs to drive business KPIs.
Monitor and optimize campaigns based on daily, weekly, and monthly performance data and marketplace trends
Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, key KPI measurement.
Effectively communicate channel performance and test learnings to the broader marketing team and relevant stakeholders
Analyze first and third party data, market trends, and the competitive landscape to make data-driven optimizations
Deliver against aggressive growth goals (CPA, ROI, GMV, etc…)
Manage agency relationships and provide direction based on performance goals
About You:
8+ years of professional experience in performance or growth marketing including managing multiple digital and offline media channels.
Experience launching multi-million dollar, full-funnel media campaigns for brand or product launches.
Deep experience collaborating with cross-functional teams inclusive of Brand, Product Marketing, Creative, and Marketing Analytics
Proven track record of using qualitative and quantitative data to develop actionable insights and detailed understanding of cross-channel attribution.
Data driven with strong analytical problem solving skills with a proven track record of using data to make decisions and ability to evaluate and optimize toward key business outcomes in terms of LTV, ROI, CPA etc.
Strong understanding of the digital video marketing ecosystem across OLV, OTT, YouTube, Connected TV and more.
Experience with building experimentation frameworks at scale and understanding of media measurement and tools including MTA, MMM, geo-holdouts, etc.
Bachelor’s degree or equivalent
Preferred Qualifications:
Strong interpersonal, analytical, and problem solving skills
Excellent written and verbal communication skills, with an ability to frame up succinct recommendations
Enthusiastic attitude; willingness to roll up the sleeves and help where needed, a passion for digital marketing and for using data to drive consumer marketing decisions
Proficient in MS Excel, SQL a plus
Experience in a startup or fast growing company
Duration: 4+ month full time contract
Location: Remote – US
Compensation: $65-85/hr. W2
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