ABM Specialist

Are you an accomplished marketer that can plan, implement, and improve one-to-many account-based marketing (ABM) campaigns? We're looking for an ABM Specialist to engage target accounts, accelerate funnel progression, and generate pipeline with our Growth Marketing team You'll be collaborating with ABM strategists, sales, analysts, content marketers, paid media specialists, and creative resources to deliver a coordinated and personalized campaign across a variety of online and offline channels. You’ll Get To: Partner with ABM strategist to develop account based campaign plans in support of our go-market-strategy Implement omnichannel, personalized ABM campaign plans including multiple channels including email, web, digital advertising, direct mail, and virtual/in-person events Coordinate with sales and marketing SMEs on campaign development, content requirements, digital marketing execution, and messaging Measure and report on ABM success metrics to partners (e.g. campaign performance, opportunity influence, account-level engagement, and return on investment) Collaborate with the operations team to acquire net new accounts, technical campaign implementation, and segmentation for campaign targeting and personalization Other duties as assigned What You’ll Need: Bachelor’s degree in Marketing or equivalent experience 3-5 years of B2B ABM experience Experience with MarTech stack (e.g. Salesforce, 6sense, Marketo) Experience with campaign planning and execution, as well as messaging and creative development Experience in fast-paced, dynamic environments Excellent problem-solving and analytical abilities with experience delivering against measurable critical metrics Excellent communication and collaboration skills ____________ Lytx is powered by cutting-edge technology and Happy People.

You want to use your powers for good, and that’s exactly what we do at Lytx. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year. Lytx, Inc. is proud to be an equal

opportunity/affirmative

action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.

EOE/M/F/Disabled/Vet. Medical, dental and vision insurance Health Savings Account Flexible Spending Accounts 401(k) and 401(k) match Life and AD&D insurance Short-Term and Long-Term Disability FTO or PTO Employee Well-Being program 11 paid holidays plus 1 inclusive holiday per year Employee Referral program Education Reimbursement Program Employee Recognition and Appreciation program Additional perk and voluntary benefit programs Hourly rate is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring hourly rate for this position is: $32.64 - $41.17

Why Lytx: Are you an accomplished marketer that can plan, implement, and improve one-to-many account-based marketing (ABM) campaigns? We're looking for an ABM Specialist to engage target accounts, accelerate funnel progression, and generate pipeline with our Growth Marketing team You'll be collaborating with ABM strategists, sales, analysts, content marketers, paid media specialists, and creative resources to deliver a coordinated and personalized campaign across a variety of online and offline channels. You’ll Get To: Partner with ABM strategist to develop account based campaign plans in support of our go-market-strategy Implement omnichannel, personalized ABM campaign plans including multiple channels including email, web, digital advertising, direct mail, and virtual/in-person events Coordinate with sales and marketing SMEs on campaign development, content requirements, digital marketing execution, and messaging Measure and report on ABM success metrics to partners (e.g. campaign performance, opportunity influence, account-level engagement, and return on investment) Run campaign budgets Collaborate with the operations team to acquire net new accounts, technical campaign implementation, and segmentation for campaign targeting and personalization Other duties as assigned What You’ll Need: Bachelor’s degree in Marketing or equivalent experience 3-5 years of B2B ABM experience Experience with MarTech stack (e.g. Salesforce, 6sense, Marketo) Experience with campaign planning and execution, as well as messaging and creative development Outstanding project management skills Experience in fast-paced, dynamic environments Excellent problem-solving and analytical abilities with experience delivering against measurable critical metrics Excellent communication and collaboration skills ____________ Lytx is powered by cutting-edge technology and Happy People.

You want to use your powers for good, and that’s exactly what we do at Lytx. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year. Lytx, Inc. is proud to be an equal

opportunity/affirmative

action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.

EOE/M/F/Disabled/Vet. Benefits: Medical, dental and vision insurance Health Savings Account Flexible Spending Accounts Telehealth 401(k) and 401(k) match Life and AD&D insurance Short-Term and Long-Term Disability FTO or PTO Employee Well-Being program 11 paid holidays plus 1 inclusive holiday per year Volunteer Time Off Employee Referral program Education Reimbursement Program Employee Recognition and Appreciation program Additional perk and voluntary benefit programs Hourly rate is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. This position is also eligible for an incentive compensation plan. The expected hiring hourly rate for this position is: $32.64 - $41.17

Innovation Lives Here

You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference. Together, we help save lives on our roadways. Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices. Lytx, Inc. is proud to be an equal

opportunity/affirmative

action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.

EOE/M/F/Disabled/Vet.

About Us

Lytx is a leading provider of video telematics , analytics, safety and productivity solutions for commercial and public sector fleets. Our unrivaled Driver Safety Program, powered by our best-in-class DriveCam Event Recorder, is proven to help save lives and reduce risk. We harness the power of video to help clients see what happened in the past, manage their operations more efficiently in the present and improve driver behavior to change the future. Our customizable services and programs span driver safety, risk detection, fleet tracking, compliance and fuel management. Using the world’s largest driving database of its kind, along with proprietary machine vision and artificial intelligence technology, we help protect and connect thousands of fleets and more than one million drivers worldwide. For more information, visit

www.lytx.com

,

@lytx

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If you are a California resident : We collect , use , disclose , and retain

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(as defined in the California Consumer Privacy Act of 2018, as amended) your personal information.

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