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Channel Marketing Specialist
3 months ago
At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture here. Job Description As a Channel Marketing Specialist, you will be responsible for driving business growth through strategic go-to-market initiatives. In this role, you will lead and manage merchandising aids, samples and displays in the channel. You will also collaborate with the brand merchandising aids team on the development of new merchandising aids, samples, and displays that drive growth and expansion of the company’s brands, products and services. Position location: Hybrid (onsite Tuesday, Wednesday, Thursday) out of one of our key office locations in: Maumee, OH or Brookings, South Dakota. The Channel Marketing Specialist will provide strategic insight on the development, execution, capacity planning and inventory management for product samples and displays. This role will lead the S&OP process cross functionally with marketing, manufacturing, and materials planning. You will participate in the new product launch process, providing important channel feedback in developing displays, samples and other initiatives that support the launch of new products with channel partners. This role will prepare experienced specialists for future growth in the marketing function as you incorporate strategic planning beyond day-to-day and project execution. YOUR ROLE The bullet points below reflect roughly 80% of your job. We are a fast-paced company, so these may change over time: Lead channel program strategy and collaborate with sales to drive placement of new product displays, samples, and merchandising aids for Outdoors brands. Responsible for managing the S&OP process to align marketing and manufacturing teams on capacity and prioritization. Review and make forecast recommendations on an annual basis to manufacturing, finance, and merchandising teams. Drive sample vendor relationships, lead portal site optimizations and processes for better customer experience. Responsible for managing project budgets and marketing spend for assigned projects. Prepare and present project updates to internal and external project stakeholders. Provide channel marketing support to E-commerce teams. Manage outside agencies and vendors as needed. Support other marketing and sales initiatives as needed. May perform other duties as assigned. Qualifications BASIC QUALIFICATIONS Bachelor’s degree in marketing or communications or 3+ years’ experience in marketing or related field. 3+ years of experience in brand or channel marketing, project management or merchandising. Proficient in Microsoft Office Suite. Strong project management skills managing both traditional and digital-based marketing tools. Ability to work with complex projects, collaborate with other departments, with attention to detail. PREFERRED QUALIFICATIONS Background in both B2C and B2B (channel) marketing, a plus Experience in building products category Experience with Project Management and Marketing Production Creative & Strategic mindset that works well in fast-paced cross-functional team environments. Strong data analytic skills using forecasting, competitive analysis, and sales data to develop effective marketing Additional Information At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: Plumbing, Doors and Security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website atfbin.com to learn more. FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic. Reasonable Accommodations FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us atfbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. #J-18808-Ljbffr
