Digital Marketing Strategist

3 weeks ago

St Albans, United States Remote Scouter, Inc. Full time

***Proficiency in spoken and written English at an advanced level is required for this role.

***This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.

A day in the life:

As a Digital Marketing Strategist, you are responsible for owning the execution, performance, and growth of Paid Media advertising campaigns within your book of business. You are oriented towards your clients’ business success, tying your efforts to the greater business goals. You are a self-starter and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

Responsibilities:

Employ AI technologies to enhance and optimize business processes

Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes

Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)

Participate and engage in weekly department scrums and training sessions to further channel knowledge

Continuously seek to improve campaign performance against client goals

Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients

Seek to utilize available AI and outsource resources to assist in their workflow wherever possible

Participate in the development process for new department training materials

Role Requirements:

2-3 years of digital marketing experience. 1-2 years in agency setting

Minimum 2 years of hands-on experience with Search Engine Marketing

Proficiency in Google/Microsoft Office Suite(s)

Proficiency in Google Analytics

Strong understanding of full-funnel marketing and paid media’s place in the funnel

Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development

Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads

Proficiency in Google/Microsoft Office Suite(s) & Google Analytics

Strong understanding of full-funnel marketing and paid media’s place in the funnel

Strong written and verbal communication skills.

Strong organizational and project management skills.

Self-motivated individual with a strong desire to succeed.

Excellent interpersonal skills.

Strong work ethic and ability to learn quickly and independently Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

$9.5k team-member EBITDA

Maintain below 10% Client Churn Rate

5-6 Accounts

Most Important Things (MITs)

Excellence in channel production and account performance

Cross-channel collaboration

Internal communication

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