SEO Strategist

3 weeks ago

St Louis, United States Abstrakt Marketing Group Full time
Description

As an SEO Strategist at Abstrakt Marketing Group, you will have a direct impact on the success and continued growth. The SEO Strategist is responsible for the creation of innovative and effective digital marketing strategies for SEO optimization. Day-to-day responsibilities will involve working closely with Account Management, Web Designers, and Copywriters to communicate and further expand client strategy and conversion optimization. 

The ideal SEO Strategist is well versed and certified in Google programs and will deliver SEO best practices to web-based businesses. He or she will develop ongoing and perform other various tasks on an as needed basis to continuously improve our clients’ Pipeline Inbound programs. The SEO Strategist will be a key contributor to the growth of our organization and the continued success of our clients.

 JOB RESPONSIBILITIES

• Develop and manage successful SEO strategies for client brands and own all digital programs have clearly defined metrics to evaluate success and continuous, measurable improvement in client campaigns.

• Create sitemaps using keyword research, competitive analysis, content optimization, meta tag creation, link development, and other SEO-related activities.

• Monitor and report on metrics such as page ranking, site traffic trends, effectiveness of site optimization, etc. to help account managers and content team improve ongoing client strategy.

• Research digital market trends, target insights, and competitive overviews.

• Maintain subject matter expertise and proactively and persuasively deliver timely guidance on digital trends impacting clients’ business.

• Responsible for the successful development and management of Google Ads strategies for client brands.

Requirements

JOB REQUIREMENTS

• Bachelor’s degree from an accredited four-year university.

• 2+ years of work experience in a similar role (web development and SEO experience) or combination of education and experience and proficient with various tools including Google Analytics, SEMrush, AdWords, Tag Manager, and Search Console.

• 1+ years’ experience with web platforms such as WordPress, HubSpot, GoDaddy, Squarespace, and Magento.

• Completion of Google Analytics Academy and Google AdWords certified.

• Strong organization and project management skills to manage multiple ongoing projects.

• Self-starter with the ability to multi-task in a highly demanding, fast-paced environment.

• Solid understanding of web protocols, web application architectures and frameworks.

• Demonstrated ability to optimize websites for SEO, improve organic search performance within major search engines, and an overall understanding of SEO best practices.

• Demonstrated ability to optimize ad campaigns for Google Ads and Google Shopping.

• Strong sense of ownership, drive, and urgency.

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