Associate Brand Manager

3 weeks ago

Bay City, Michigan, United States Michigan Sugar Company Full time

Safety First. Excellence. Pride. Integrity. Compassion. Trust. Are you ready to plant your career in a place where words like these serve as the foundation for doing business every day? At Michigan Sugar, our purpose is Making Life Sweeter, and our mission is Creating Growth and Opportunity.

Michigan Sugar Company has an immediate, full-time opportunity for a Assistant Brand Manager, located at the Corporate Office, 122 Uptown Drive, Suite 300, Bay City, MI 48708.

Job Summary

The Associate Brand Manager supports the development and execution of marketing strategies and campaigns to enhance brand visibility, engagement, and growth. This role involves collaborating with cross-functional teams, analyzing market trends, and assisting in the management of brand initiatives to ensure consistency and effectiveness.

Primary Responsibilities

Brand Strategy Support:

  • Assist in the development and implementation of brand strategies and marketing plans.
  • Contribute to the creation of brand positioning, messaging, and identity.
Market Research and Analysis:
  • Conduct market research to identify trends, consumer preferences, and competitive landscape.
  • Analyze market data to provide insights and recommendations for brand and company initiatives.
  • Assist in the creation of product marketing materials and launch plans.
Campaign Management:
  • Support the planning, execution, and monitoring of marketing campaigns across various channels.
  • Coordinate with internal teams and external agencies to ensure timely and effective campaign delivery.
Digital Marketing:
  • Manage the brand's online presence, including social (Facebook and Instagram), website content, and digital advertising.
  • Monitor digital performance metrics and provide insights for optimization.
  • Launch e-commerce platform for internal brands and create a TikTok platform.
Event Coordination:
  • Help organize and execute brand events, promotions, and sponsorships.
  • Coordinate logistics, materials, and vendor relations for brand events.
Budget Management:
  • Assist in managing the brand marketing budget, tracking expenses, and ensuring cost-effective use of resources.
  • Prepare financial reports and analysis for brand initiatives.
Brand Performance Tracking:
  • Monitor and analyze brand performance metrics, such as sales data, market share, and consumer feedback.
  • Prepare regular reports on brand performance and campaign effectiveness.
Cross-Functional Collaboration:
  • Work closely with sales, corporate communication, and other departments to ensure brand consistency and alignment.
  • Support internal communications to promote brand initiatives and updates.
Administrative Support:
  • Handle administrative tasks related to brand management, such as scheduling meetings, preparing presentations, and maintaining brand documentation.
Position Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 1-3 years of experience in digital/social media marketing
    • Proficiency in digital marketing tools and platforms.
    • Food experience and/or CPG brand experience.
    • Familiarity with analytical data (Nielson or Circana).
      • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
      • Ability to manage multiple projects and meet deadlines.
      • Must be willing to travel to Bay City, Michigan bimonthly.
Key Competencies
  • Strong analytical and problem-solving skills.
  • Ability to maintain composure and perform in a commercially ambiguous environment.
  • Ability to adjust priorities and manage time wisely in a fast-paced, ever-changing environment.
  • Excellent communication, organizational, motivation, and planning skills.
  • A passion for serving the customer.
  • An absolute determination that customer relationships be superior to that provided to our customers by any of our competitors.
  • A passion for serving our customers in a team environment.
  • A focus on getting the job done with a "best-in-class" approach.
NOTE: The above statements are intended to describe the general nature and level of work being performed by staff assigned to this position. The above statements are not to be construed as an exhaustive list of all responsibilities, duties and skills that may be required. All staff may be required to perform duties outside their normal responsibilities as needed.

NOTE: The above statements are intended to describe the general nature and level of work being performed by staff assigned to this position. The above statements are not to be construed as an exhaustive list of all responsibilities, duties and skills that may be required. All staff may be required to perform duties outside their normal responsibilities as needed.

Michigan Sugar Company offers competitive market wages for both hourly and salaried employees, opportunity for professional growth and development, and comprehensive benefit packages that may include medical, dental, 401(k) and paid time off. To learn more visit www.michigansugar.com.

Michigan Sugar Company was founded in 1906 when six smaller sugar companies merged their operations. In 2002, Michigan Sugar Company became a grower-owned cooperative and in 2004, it merged with Monitor Sugar Company to form the company that exists today.

Michigan Sugar Company is headquartered in Bay City and has sugar beet processing facilities in Bay City, Caro, Croswell and Sebewaing. Its nearly 900 grower-owners plant and harvest up to 140,000 acres of sugar beets each year in 17 Michigan counties, as well as Ontario, Canada. Those beets are sliced at the factories and turned into about 1.3 billion pounds of sugar annually.

That sugar is sold to industrial, commercial, and retail customers under the Pioneer and Big Chief brands.

Michigan Sugar Company has approximately 1,000 year-round employees and an additional 1,100 seasonal workers. It is the No. 1 employer in Huron County, the No. 2 employer in Bay and Sanilac counties and the No. 3 employer in Tuscola County. The company's annual payroll is more than $90 million and its annual local economic impact is about $700 million.

Michigan Sugar Company is the third largest of eight sugar beet processing companies in the United States and Michigan is one of 11 states where sugar beets are grown in the country.

Michigan Sugar Company is an Equal Opportunity Employer

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