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Marketing Manager

4 months ago

Redmond, United States BCforward Full time

Marketing Manager

BCforward is currently seeking a highly motivated Marketing Manager opportunity in Redmond, WA.

Position Title: Marketing Manager

Location: Remote (Redmond, WA, Needs to come onsite once in a while if required)

Anticipated Start Date: ASAP

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 12 Months

Job Type: Full time Contract
Pay Range: $33 to $35

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).
Requirements:

Job Description:

Title: Marketing Manager
Location: Remote (Redmond, WA, Needs to come onsite once in a while if required)
Duration: 12 Months

Job description

We're on the lookout for a Product Marketing Manager to champion our burgeoning online experiences that power our post-sale monetization offerings including:

  • Realms: Our personal server subscription, enabling up to 10 friends to engage asynchronously across platforms in a persistent world.
  • Marketplace Pass: Our fresh content-driven subscription, providing players with a monthly updated catalog of add-ons, worlds, skin packs, and more to discover.
  • Multiplayer & Servers: Pioneering the next chapter for client, we're scaling our multiplayer and online experiences to rival competitor offerings in this space.
You will work with disciplines across the organization to define strategy, develop go-to-market plans, and execute best-in-class campaigns across multiple channels. You will have a direct impact on the growth of our subscription and services businesses. This is a great opportunity to enter a role that can have an immediate, direct, visible and revenue impact on the business.

Responsibilities:
  • Responsible for product branding, positioning and overall marketing plan, for Realms, Marketplace Pass, and our upcoming online experiences.
  • Work closely with a cross functional team, including partnering with engineering leads, data science, creative teams in Stockholm, and marketing leads, to create, own and execute the product go-to-market plans for key marketplace content updates and subscription services. Includes outlining KPIs, defining innovative ways to continually drive player acquisition / reengagement, and identify opportunities to drive marketplace conversion.
  • Create, manage and implement the marketing of subscription monthly service updates for our subscription services, to help drive acquisition, engagement and retention of subscribers.
  • Partner with the Business Owner of Realms Plus and Marketplace Pass, to identify and then execute how Marketing can assist with activities and features that reduce churn and increase subscriber engagement with the service. As new features are added to the Realms Plus and Marketplace Pass subscriptions, develop marketing plans to promote the new features and ensure that marketing content is kept up-to-date to drive acquisition. Identify tactics to help drive acquisitions of new subscribers. Work with the lifecycle team to drive ongoing lifecycle campaigns to subscribers to engage and retain.
  • Work with the IMC and media teams to develop paid media campaigns that drive continued acquisition and retention for Marketplace Pass and Realms.
  • Partner with the Player Lifecycle Management team to develop in-game messages that help players to retain and engage with our subscription services and online experiences.
  • Manage relationships with our mobile and console platform partners to unlock promotional opportunities and work with PMM colleagues to ensure key beats are prioritized.
  • Author brand briefs and provide consumer, category, and brand direction to the studio, marketing, and community teams to maintain 360-degree marketing consistency across all games, platforms and channels.
  • Main marketing areas include digital owned channels, website, digital advertising, in-game, offline activities, such as partner/creator outreach, retail, lifecycle capabilities and event strategies.
  • Define an experimental approach to test, learn, measure, and iterate on campaign effectiveness, and drive key campaign KPIs.
  • Regularly present and report to team managers, stakeholders, and leadership, on marketing strategies, plans and findings.
  • Manage relationships with internal stakeholders.
  • Provide feedback on Market Research as necessary.
Key attributes:
  • Marketing Strategy
  • Project Management
  • Cross-group Collaboration and Communication
  • Using data to make key decisions
  • Influencing engineering on product features
  • Resiliency and adaptation working in a fluid, agile marketing and agile studio team
Qualifications & Experience:
  • 2+ years Marketing experience.
  • Experience managing go-to-market campaigns from inception to execution.
  • Experience working with product stakeholders and managing relationships across teams.
  • Experience working with a variety of marketing channel teams to execute unified campaigns.
Candidate Requirements
  • Years of Experience Required: 2-4 overall years of experience in the field.
  • Degrees or certifications required: No degree is required to be eligible for this role.
  • Disqualifiers: Candidates with overqualified will not be eligible for the role.
  • Best vs. Average: The ideal resume would contain working with subscription, has experience with collaboration and ownership end to end, and experience with working across teams.
  • Performance Indicators: Performance will be assessed based on deadlines, contributions to driving revenue and finding new opportunities to grow the business.


Top 3 Hard Skills Required + Years of Experience

Minimum 1-2 years' experience with go to market campaigns Minimum 1-2 years' experience with working with product stakeholders and working across teams. Minimum 1-2 years' experience with project management from start to finish. Marketing channel - 1-2 years.

Benefits:

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.
About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our Privacy Notice and CCPA Addendum. As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 223942 when responding to this ad.