Director of B2B Marketing

7 days ago

New York, United States Wagmo, Inc. Full time
What We Do

Wagmo is a new type of pet health company focused on empowering and inspiring responsible pet parenting through top-tier pet benefits provided by employers. From everyday care to rainy-day emergencies, we offer tech-enabled solutions that are optimized for value and flexibility so that our pet parents always feel confident that they are giving their pets the care they deserve.

What's Important To Us

We solve hard problems all day long but hang out with dogs while we do it. We value authenticity and efficiency and have no time for egos. We prioritize performance over pedigree, compensate fairly, and never take ourselves too seriously.

Our values are core to who we are and how we operate. We talk about them all the time. These are not just things posted on a wall. We will interview for them, hold each other accountable to them, and make sure we work with every single person we interact with in a way that's consistent with these values.

About The Role

Wagmo's Director of B2B Marketing will develop and lead Wagmo's B2B marketing strategy. This key role will be responsible for multiple go-to-market programs, including building brand awareness and consideration with our B2B employer segments, developing marketing acquisition and lifecycle initiatives, driving sales enablement, and owning the voice of our customer. Additionally, they will spearhead awareness and consideration campaigns targeting end users, particularly during open enrollment periods.

If you possess expertise in developing and executing effective B2B marketing strategies, along with the drive and ability to build from scratch, we want to talk with you. The ideal candidate will have a passion for growth opportunities and a love for dogs and cats. This is an exciting chance to make a significant impact in a rapidly evolving company.

This role is hybrid, requiring at least 3 days a week in our NYC office.

Core Responsibilities
  • Develop and implement Wagmo's B2B marketing roadmap to position Wagmo as a valuable voluntary benefit for employers
  • Create and execute a playbook to drive marketing programs that increase corporate adoption of plans as employee benefits
  • Boost engagement among our customers' employees
  • Manage the marketing budget, allocating resources for maximum ROI
  • Lead content strategy and brand voice, focusing on website, blogs, podcasts, and other channels
  • Oversee field marketing strategy, including conferences and events
  • Collaborate with executive team to prepare for events and speaking engagements
  • Use analytics to gather insights aimed at refining lead generation, conversion, and engagement marketing programs
  • Deliver regular reports to the executive team on key marketing performance, pacing updates, and test results
  • Stay updated on effective tactics, tools, and partners to improve conversions, retention, and product uptake
  • Monitor industry trends and apply insights to develop innovative marketing approaches
  • Manage external agencies and partners to maximize impact and drive accountability of results
What You'll Need to be Successful
  • 7+ years of B2B Marketing experience, with strong proficiency in B2B2C marketing programs and strategies
  • Experience in a high-growth startup environment
  • Proven track record of developing and executing successful brand awareness campaigns that target employers
  • Demonstrated ability to lead and shape compelling content strategies aligned with brand voice, engaging target audiences through LinkedIn, blogs, podcasts, and company website
  • Expertise in creating marketing materials and strategies that effectively communicate product value propositions for diverse buyers/stakeholders/audiences
  • Experience building B2B marketing functions and/or strategies from early stages
  • Proficiency in account-based marketing (ABM)
  • Successful history of developing and delivering go-to-market plans
  • Exceptional written, verbal, and interpersonal communication skills
  • Ability to work cross-functionally with product, sales, and customer success teams
  • Strong executive presence, communicating with passion and creative thinking
  • Self-starter capable of juggling multiple priorities in a fast-paced, dynamic, and often ambiguous environment
  • Problem-solving aptitude with the ability to craft strategic and tactical solutions
  • Data-driven decision-making approach focused on customer needs
  • Not afraid to get your hands dirty with day-to-day tasks to get things done
  • Obsession with driving a best-in-class experience for both employer partners and end users
Why Consider this role?

Unique Opportunity to Innovate in Pet Health and Benefits
  • Shape the future of pet benefits by making pet parenting more accessible
  • Growth opportunities in a fast-paced, VC-backed startup environment
  • Lead and define the company's entire marketing strategy
Key Benefits
  • Company paid medical premiums
  • Dental, vision, voluntary life, short term disability and long term disability
  • Unlimited paid time off & extended holiday break
  • 12 weeks parental time off
  • 401(k)
  • Company paid Wagmo pet wellness and insurance plans
  • Pet-friendly office
  • Regular company-wide events


We here at Wagmo strive to build a workforce composed of individuals with diverse backgrounds, abilities, minds, and identities that will help us to grow, not only as a company, but also as individuals. Wagmo is an Equal Opportunity Employer.

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