Product Marketing Director for Healthcare Solutions
6 days ago
LetsGetChecked is a global healthcare solutions company that offers innovative tools to manage health from home. We provide health testing, virtual care, genetic sequencing, and medication delivery for various health conditions. Our end-to-end model includes manufacturing, logistics, lab analysis, physician support, and prescription fulfillment.
About the RoleWe are seeking an experienced Senior Director, Product Marketing to create go-to-market strategies for our B2B verticals (health plan, employer, public sector, life sciences, and provider) as well as products and services. The ideal candidate will have 5-10 years of experience in B2B and product marketing with a strong background in healthcare marketing and proven team leadership skills.
Key Responsibilities- Strategic Leadership:
- Develop comprehensive product marketing strategies to drive product adoption and market growth.
- Collaborate with the executive team to align product marketing strategies with company goals and objectives.
- Lead market research and analysis to identify customer needs, market trends, and competitive landscape.
- Product Positioning and Messaging:
- Define and articulate the unique value propositions of LetsGetChecked products.
- Create compelling product messaging and positioning that resonates with target audiences in the healthcare sector.
- Develop and maintain a deep understanding of customer personas and buyer journeys.
- Go-to-Market Strategy:
- Lead the planning and execution of go-to-market strategies for new product launches and feature updates.
- Coordinate cross-functional teams, including product management, sales, and customer success, to ensure seamless product launches.
- Monitor and analyze the performance of product marketing campaigns, adjusting strategies as needed.
- Team Leadership:
- Build, mentor, and manage a high-performing product marketing team.
- Foster a collaborative and innovative team culture that drives results.
- Provide ongoing coaching and development opportunities for team members.
- 5-10 years of experience in B2B and product marketing with a focus on healthcare marketing.
- Proven track record of successful product marketing leadership and team management.
- Strong understanding of healthcare industry trends, regulations, and market dynamics.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional written and verbal communication skills with the ability to craft compelling narratives.
- Demonstrated ability to work collaboratively across departments and manage multiple projects simultaneously.
- Proficiency in marketing analytics tools and CRM systems.
- Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- Familiarity with Google Workspace.
- Ability to work Eastern Time hours.
- A competitive salary of $130,000-$140,000 per year.
- A range of benefits including health, dental, and vision insurance, 401k matching contribution, employee assistance program, annual compensation reviews, flexible PTO policy, three paid volunteer days per year, free monthly LetsGetChecked tests, referral bonus program, internal opportunities, and career clinics.
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