Insights Analyst

4 weeks ago

Cincinnati, United States ReelzChannel Full time

Insights Analyst – Media & Customer Analytics

#24-1043 {{jcity}}{{jstate}} Employee Classification Full Time Regular Business Unit 2060 Hub Operations About Us 2060 Digital, voted one of Cincinnati's Best Places to Work, is a performance-oriented digital marketing agency specializing in developing and executing advertising campaigns that drive measurable results for local, regional, and national brands. Our passionate team of digital marketing experts takes pride in delivering consistent, measurable results for our diverse group of clients. Our culture values trust, respect, creativity and innovation as top priorities, and we believe that when people matter, our organization thrives. 2060 Digital is a Premier Google Partner and Facebook Marketing partner, housing a team of some of the brightest minds in the business with over 100 platform certifications. If you're obsessed with excellence, passionate about creating positive workplace and client relationships, and thrive in a dynamic team environment, 2060 Digital may be the perfect place to grow your career. Qualifications Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Bachelor's or Master's degree in Data Science, Analytics, Marketing, or a related field. 2+ years of experience in marketing analytics, data analysis, or a similar role. Proficiency in data manipulation and analysis using tools such as SQL, Python, or similar. Experience with data visualization tools such as Tableau, Power BI, or Google Data Studio. Strong analytical skills, with the ability to derive insights from complex datasets and translate them into actionable recommendations. Solid understanding of marketing metrics, KPIs, and performance measurement techniques. Excellent communication and presentation skills, with the ability to convey data insights to both technical and non-technical stakeholders. Detail-oriented mindset with a focus on data accuracy and quality. Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously. Experience in marketing attribution and familiarity with various attribution models, digital marketing strategies, channels, and platforms Ability to function successfully in team environment. Ability to work in compliance with company policies and procedures. Ability to work established schedule and other hours as needed. Physical requirements

Sits, stands and walks on a regular basis. Ability to communicate in English both verbally and in writing. Dexterity to manipulate computer keys and other office equipment. Requires the ability to think critically and to articulate information in a clear and concise manner to others verbally and in writing. Work under pressure, meeting tight deadlines. Good vision to see computer screen. Read, hear and speak clearly. Prepare reports, business correspondence, and business proposals. Quick and clear thinking required. Ability to gather and organize large amounts of data and search for patterns and connections.

Must be able to perform the essential functions of the job. The Company will make reasonable physical accommodations to facilitate the ability to perform essential job functions. Job Overview This position is responsible for measuring campaign performance and ROI to optimize marketing spend and generate actionable customer behavior insights to inform marketing tactics. Additional responsibility to develop and implement, with digital strategists and campaign execution team, data-driven strategies to maximize client success. Job Responsibilities Independently analyze campaign performance data to assess the effectiveness of marketing initiatives and identify areas for improvement and growth strategies. Identify, measure and track key performance indicators (KPIs) to evaluate the success of campaigns, such as conversion rates, click-through rates, and customer acquisition costs. Evaluate all options and develop recommendations based on data and client goals. Develop, maintain, and enhance reporting templates and dashboards to visualize campaign performance and ROI for clients. Provide insightful analysis and interpretation of data to uncover trends, patterns, and opportunities for optimizing marketing strategies. Develop and implement data-driven recommendations and action plans for improving campaign performance and achieving client objectives, working with digital strategists and media execution teams. Stay up-to-date with industry trends, emerging technologies, and best practices in marketing analytics and measurement. Package and present campaign insights, performance updates, and recommendations effectively during client meetings. In collaboration with the Insights Manager, ensure the delivery of high-quality, accurate, and actionable insights to clients. Provide support, thought leadership, guidance and technical training to junior team members to foster their professional growth and development. Manage and maintain reference lists, business rules, and other data documentation. Other duties as assigned. Compensation and Benefits

EEO Statement We are an equal opportunity employer, including disability/vets. Diversity Statement Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.

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