Manager, B2B Marketing

3 weeks ago

New York, United States Calibrate Full time

ABOUT THE ROLE Calibrate is looking for a Marketing, B2B Marketing to join the Calibrate Marketing Team. In this role, you will have the opportunity to become an expert on the Calibrate product and develop strategies to communicate program value for our B2B prospects. The ideal candidate for this role has a strong track record of managing projects with multiple stakeholders, has experience developing B2B marketing materials, is proficient in Hubspot, Salesforce, and understands the sales funnel. You will work collaboratively across marketing, sales, product, and communications to directly contribute to key projects focused on commercial client expansion and member enrollment.

KEY RESPONSIBILITIES

Build B2B integrated marketing campaigns to generate demand for both brand awareness and net new opportunities.

Assist with frameworks for buyer personas, segmentation models, positioning, and messaging to inform marketing and sales.

Build outreach sequences from B2B campaigns for TOFU outreach.

Implement sales enablement strategies to optimize and automate our campaigns.

Create and manage commercial content and updates for the greater Calibrate organization including presentations, demos, and sales materials

Manage commercial events and tradeshows in parallel with the Commercial sales team to

drive meaningful lead generation

Interact directly with prospects, clients, and partners to build awareness of Calibrate and drive projects/collaborations forward

Manage projects related to commercial sales development, marketing campaigns, and member enrollment

Collaborate with sales to manage RFPs for net new logos in the B2B space.

Work with stakeholders to define systems and strategy for revenue teams including sales process alignment and adoption ,

managing systems and technology, and enabling cross-functional alignment (Marketing, Sales, CS) for customer end to end journey

BACKGROUND AND EXPERIENCE

3+ years of experience in B2B marketing,

B2B event marketing, sales enablement or similar roles.

Industry awareness of healthcare, SaaS, technology, or employer services

Proficient in writing medium-form content and presentation creation for sales teams including compelling storytelling

Comfortable working with Salesforce and Hubspot

Self-starter who is comfortable with quick pivots and fluid planning cycle

Excellent project management skills and attention to detail

Enthusiasm for connecting with clients and partners and a passion for excellence

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