Sr. Director, Integrated Marketing

4 days ago

Eden Prairie, United States Shutterfly Full time
Description

At Shutterfly, we make life's experiences unforgettable. We believe there is extraordinary power in the self-expression. That's why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

Reporting to the VP of Brand Marketing, the Sr Director of Integrated Marketing will oversee the development and implementation of brand and category marketing campaigns with a focus on driving brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker who can collaborate across departments to develop cohesive marketing initiatives that align with company objectives. As key leader of the marketing team, the Sr Director of Integrated Marketing will build and strengthen our leadership position in the photo and personalization space.

The ideal candidate will be able to traverse a wide range of marketing programs with ease and fluidity, while providing guidance and mentorship across cross-functional teams. Integrated marketing experience, brand and messaging strategy, and digital marketing know-how are a must.

Responsibilities
  • Lead development of overarching brand campaign and content strategy
  • Oversee development and creation of hero campaign assets
  • Oversee seasonal marketing kick-offs and go-to-market planning, along with seasonal hindsights
  • Lead team that oversees and executes cross-functional briefs
  • Manage relationships with internal and external creative resources as well as marketing channel owners
  • Inspire new thinking and creative ways to establish our leadership position in the marketplace through creative communications and messaging
  • Leverage market research and consumer insights to inform new creative concepts, value propositions and messaging
  • Collaborate with cross functional marketing groups (PR, events, creative, channels) to drive holistic marketing POV
Key Skills and Experience Required:
  • 12+ years of progressive leadership experience in marketing, with specific experience in consumer-driven brand marketing and communications.
  • A creative thinker with demonstrated success in translating broad concepts and ideas into exciting, clear communications
  • Solid understanding of retail, ecommerce, and brand management.
  • Experience building a brand or category preferred.
  • Proven track record in developing integrated marketing plans in a highly competitive market space.
  • Experience in digital marketing/ecommerce preferred.
  • Strong ability to analyze results of programs and derive actionable insights.
  • Experience leading and influencing teams.
  • The ability to successfully develop and execute programs utilizing both direct resources as well as matrix resources, while investing marketing funds with focus on measured business impact.
  • Success in a matrix organization and a fast-paced, entrepreneurial environment. Strong executive-level communications skills.


Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.

This position will accept applications on an ongoing basis until filled.

  • Sr. Manager, Marketing Analytics

    4 weeks ago

    Eden Prairie, United States Russell Tobin Full time

    What are we looking for in our Sr. Manager, Marketing Analytics? Title: SR Manager Marketing Analytics Location :Remote Duration 12 months Pay $75/ hr on w2 Sr. Manager, Marketing Analytics The Sr. Manager, Marketing Analytics is a key role responsible for providing analytic consulting support to marketing leaders, and leading the development of analytics...

  • Sr. Manager, Marketing Analytics

    2 months ago

    Eden Prairie, United States Russell Tobin & Associates Full time

    What are we looking for in our Sr. Manager, Marketing Analytics? Title: SR Manager Marketing Analytics  Location :Remote Duration 12 months Pay  $75/ hr on w2 Sr. Manager, Marketing Analytics The Sr. Manager, Marketing Analytics is a key role responsible for providing analytic consulting support to marketing leaders, and leading the...

  • Sr. Manager, Marketing Analytics

    3 weeks ago

    Eden Prairie, United States Russell Tobin & Associates Full time

    What are we looking for in our Sr. Manager, Marketing Analytics? Title: SR Manager Marketing Analytics  Location :Remote Duration 12 months Pay  $75/ hr on w2 Sr. Manager, Marketing Analytics The Sr. Manager, Marketing Analytics is a key role responsible for providing analytic consulting support to marketing leaders, and leading the...

  • Sr. Manager, Marketing Analytics

    1 week ago

    Eden Prairie, Minnesota, United States Russell Tobin Full time

    What are we looking for in our Sr. Manager, Marketing Analytics? Title: SR Manager Marketing Analytics Location :Remote Duration 12 months Pay $75/ hr on w2 Sr. Manager, Marketing Analytics The Sr. Manager, Marketing Analytics is a key role responsible for providing analytic consulting support to marketing leaders, and leading the development of analytics...

  • Sr. Manager, Marketing Analytics

    2 months ago

    Eden Prairie, United States Russell Tobin Full time

    Job DescriptionJob DescriptionTitle: SR Manager Marketing Analytics Location :RemoteDuration 12 monthsPay $75/ hr on w2Sr. Manager, Marketing AnalyticsThe Sr. Manager, Marketing Analytics is a key role responsible for providing analytic consulting support to marketing leaders, and leading the development of analytics measurement, reporting strategies and...

  • Sr. Manager, Marketing Analytics

    3 weeks ago

    Eden Prairie, United States Russell Tobin Full time

    Job DescriptionJob DescriptionTitle: SR Manager Marketing Analytics Location :RemoteDuration 12 monthsPay $75/ hr on w2Sr. Manager, Marketing AnalyticsThe Sr. Manager, Marketing Analytics is a key role responsible for providing analytic consulting support to marketing leaders, and leading the development of analytics measurement, reporting strategies and...

  • Senior Director of Product and Marketing

    3 weeks ago

    Eden Prairie, United States ASSA ABLOY Global Solutions Full time

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Create Alert Senior Director of Product and Marketing Director Travel Required: 31%-60% 31-Aug-2024 An Amazing opportunity to join us as Senior Director of Product and Marketing FARGO Business Unit!!! Job ID: 29397 As the Senior Director of Product and Marketing for HID...

  • Senior Director of Product and Marketing

    1 week ago

    Eden Prairie, Minnesota, United States HID Global Full time

    An Amazing opportunity to join us asSenior Director of Product and Marketing FARGO Business Unit Location: Eden Prairie, MN Job ID: 29397 As the Senior Director of Product and Marketing for HID Global Secure Issuance's FARGO Business Unit, you will be responsible for all aspects of leading and growing a Product and Marketing team. HID Global Secure...

  • Senior Director of Product and Marketing

    4 weeks ago

    Eden Prairie, Minnesota, United States HID Global Corporation Full time

    An Amazing opportunity to join us asSenior Director of Product and Marketing FARGO Business UnitLocation:Eden Prairie, MNJob ID:29397As the Senior Director of Product and Marketing for HID Global Secure Issuance's FARGO Business Unit, you will be responsible for all aspects of leading and growing a Product and Marketing team. HID Global Secure Issuance is a...

  • Senior Director of Product and Marketing

    4 weeks ago

    Eden Prairie, Minnesota, United States HID Global Corporation Full time

    An Amazing opportunity to join us asSenior Director of Product and Marketing FARGO Business UnitLocation:Eden Prairie, MNJob ID:29397As the Senior Director of Product and Marketing for HID Global Secure Issuance's FARGO Business Unit, you will be responsible for all aspects of leading and growing a Product and Marketing team. HID Global Secure Issuance is a...

  • Associate Director

    4 days ago

    Eden Prairie, United States UnitedHealth Group Full time

    Develop and execute integrated multi-channel consumer marketing programs and projects for assigned product lines with support and guidance from leadership Design and pilot new digital member acquisition or engagement approaches to maximize marketing Marketing, Health, Director, Associate, Remote, Benefits, Healthcare, Business Services

  • Director of Channel Marketing

    1 week ago

    Eden Prairie, Minnesota, United States Cambria Full time

    Job Description: Cambria is looking for a Director of Channel Marketing to set the strategic marketing direction and lead the execution of integrated marketing plans for Cambria's transactional, residential and commercial channel segments across North America. This role is responsible for developing and implementing channel marketing programs, lead...

  • Sr Salesforce Architect

    1 month ago

    Eden Prairie, Minnesota, United States Horizontal Talent Full time

    A client of ours is looking for a Salesforce Architect to serve as a build-lead on their Salesforce B2B commerce project. They will be working with an outside consultancy to build out the platform. The Salesforce Architect will be their internal expert to manage development activities and packages and hold the outside firm accountable from a technical and...

  • Senior Director

    2 days ago

    Eden Prairie, Minnesota, United States Optum Full time

    Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion,...

  • Director, Consumer Marketing

    3 weeks ago

    Eden Prairie, United States Shutterfly Career Site Full time

    At Shutterfly, we’re all about people — bringing them together, making them feel welcome, and connecting them to experiences. We make our customers’ memories last a lifetime by capturing, preserving, and sharing them through photography and personalized products. Through our family of brands, trend setting products, cutting edge technology, and best in...

  • Senior Consumer Marketing Campaign Manager

    1 month ago

    Eden Prairie, United States 24 Seven Talent Full time

    As a member of our large healthcare client's marketing team, the Sr. Consumer Marketing Campaign Manager is responsible for managing the communications strategy to attract and activate consumers in pharmacy benefit features as well as in navigating changes to their pharmacy benefit coverage. This position will have direct involvement in designing,...

  • Senior Consumer Marketing Campaign Manager

    3 weeks ago

    Eden Prairie, United States 24 Seven Talent Full time

    As a member of our large healthcare client's marketing team, the Sr. Consumer Marketing Campaign Manager is responsible for managing the communications strategy to attract and activate consumers in pharmacy benefit features as well as in navigating changes to their pharmacy benefit coverage. This position will have direct involvement in designing,...

  • Senior Consumer Marketing Campaign Manager

    2 months ago

    Eden Prairie, United States 24 Seven Talent Full time

    As a member of our large healthcare client's marketing team, the Sr. Consumer Marketing Campaign Manager is responsible for managing the communications strategy to attract and activate consumers in pharmacy benefit features as well as in navigating changes to their pharmacy benefit coverage. This position will have direct involvement in designing,...

  • Senior Consumer Marketing Campaign Manager

    4 weeks ago

    Eden Prairie, United States 24 Seven Talent Full time

    As a member of our large healthcare client's marketing team, the Sr. Consumer Marketing Campaign Manager is responsible for managing the communications strategy to attract and activate consumers in pharmacy benefit features as well as in navigating changes to their pharmacy benefit coverage. This position will have direct involvement in designing,...

  • Senior Marketing Director

    2 months ago

    Eden, United States SMHG Management LLC Full time

    Description Powder is a year-round resort and real estate development project nestled throughout 10,000 acres in the Wasatch Mountains of Northern Utah. Recently acquired by Reed Hastings, the Founder and Executive Chairman at Netflix, our purpose is to spark wonder by creating a unique place that fuses mountain recreation, art, and meaningful connection....