Market Research Analyst

1 month ago


Tulsa, United States PLANETA CORPORACIÓN, SRL Full time

Rome Business School (RBS)

è presente in Italia dal 2011 ed è parte del gruppo internazionale Planeta De Agostini Formaciòn y Universidades. Siamo una delle 32 Business School e Università della Joint Venture, attiva in numerosi Paesi, tra cui Francia, Spagna, Brasile e Stati Uniti.

Per espandere le attività nel territorio nazionale, il team Marketing di Rome Business School è alla ricerca di un Market Research Analyst. La risorsa che stiamo cercando ha un background di marketing con almeno 2+ anni di esperienza nel ruolo. Completano il profilo ottime capacità analitiche, di pianificazione, organizzative e relazionali per interagire con diversi stakeholder.

Principali responsabilità e attività:

Market opportunities: analisi di mercato, identificazione opportunità, analisi pricing, ricerche di mercato, analisi di brand perception e posizionamento.

Business opportunities: supportare le decisioni di business mediante raccolta e consolidamento dati, identificazione insight, trasformazione in action plan, reporting e presentazione.

Product opportunities: raccogliere e fornire insight al Team di Prodotto in ottica lancio nuovi prodotti e/o ottimizzazione del portafoglio prodotti esistente.

Client opportunities: ottimizzazione dei processi interni (Marketing, Academic, Administration, Admission) mediante survey sulla popolazione di studenti.

Analisi degli obiettivi di business e predisposizione survey.

Focus su data quality e accuracy checks.

Implementazione e personalizzazione reportistica interna.

Ottimizzazione continua del reporting.

Sviluppo nuova reportistica sulla base di brief condiviso dal management/altri dipartimenti.

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