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Senior Analyst, Loyalty Marketing

3 months ago

Tallahassee, United States Spirit Airlines Full time

Responsibilities The Sr. Analyst, Loyalty Marketing is responsible for member communications and campaign development across a $150M+ suite of loyalty products, including Free Spirit, Co-Brand, and Savers Club. Key objectives include driving acquisitions, engagement, and retention through a targeted communication strategy across the full suite of loyalty products. The Sr. Analyst is expected to partner with multiple internal and external stakeholders to develop targeted communications, promotions, and events to support the overall Loyalty product suite goals. Develop and manage ongoing communications to the suite of Loyalty products, including Free Spirit, Free Spirit Status, Co-Brand, and Savers Club. Drive initiatives end-to-end that increase Loyalty Product member acquisition, engagement, retention, and lifetime value. Manage projects and programs across internal and agency partners. Manage marketing efforts across key touchpoints including Web, Email, App, Social, and SMS. Manage loyalty activations and in-person events. Effectively liaise between internal stakeholders. Identify Guest needs and develop compelling value propositions that drive customer acquisition and engagement. Create ways to incorporate Free Spirit within our communication plans; analyze and share campaign KPIs for future strategy and execution. Collaborate with partners and cross-functional stakeholders to improve the Guest experience across all channels to drive Guest value. May perform other responsibilities as assigned. Responsibilities and duties may change when circumstances dictate (e.g., emergencies, change in workload, rush jobs, or technical developments). Qualifications Bachelor's degree or equivalent experience (Marketing, Business Administration, or related field). 3-5 years of Marketing campaign experience. 2+ years of experience in strategy project management, loyalty programs, or product/service development (Preferred). Strong branding and communication skills. Experience in customer retention and/or loyalty marketing. Experience in segmentation and/or persona development a plus. Working knowledge in Excel and PowerPoint. Confidence in developing and executing lifecycle marketing strategies and communications for all customer programs. Ability to multitask and thrive in an environment with multiple competing deadlines. Detail-oriented with a drive for perfection in design and execution. Highly organized and disciplined. Can manage multiple projects. Strong attention to detail, time/project management, and organization skills. Ability to listen with intent to understand and actively reach out to all relevant team members to create two-way understanding and transparency. Escalates appropriate information to senior management in a timely and effective manner. Seeks to deeply understand needs (not just wants) and partners effectively with all levels of Spirit team members. Listens, communicates, and influences effectively to create seamless collaboration. Has a high level of integrity, confidentiality, ethics, and discretion. Is direct and open, builds and sustains relationships with all stakeholders. Understands Guest needs and meets them without adding costs and complexity. Demonstrated success in building and maintaining relationships at all levels, collaborating with others across business, function, geographical boundaries and with third-party vendors. No travel required. Exerts up to 10 lbs. of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Involves sitting most of the time but may involve walking or standing for brief periods of time. Hybrid. *Please be advised that you will be asked to complete a required assessment to be considered for this position. This assessment will be emailed to you after you apply. Please be sure to check your Spam folder and/or junk mail if you do not receive it.* We offer a competitive salary and comprehensive benefits to our team members including medical, dental, STD, LTD, life insurance, 401(k), paid time off, travel benefits, and much more. We strive to maintain a professional, yet friendly environment and promote professional and career development for our Team Members. #LI-Hybrid #LI-MC1 Overview At Spirit, our mission is to deliver the best value in the sky and be the most successful airline on Earth We are leaders in providing customizable travel options and make it possible for our Guests to venture further and discover more than ever before by serving destinations throughout the U.S., Latin America, and the Caribbean Imagine making your mark on an organization introducing hundreds of new aircraft that will double our fleet Fly With A Winner: We are proud to be recognized by LinkedIn as a Top Company in the Travel & Hospitality industry. Our constant growth and improvement mean boundless career opportunities. Team Members develop their careers rapidly while building key skills that drive long-term success. The Giving Spirit: We are committed to inspiring positive change in the cities where we work and live. That starts with giving back through Corporate Social Responsibility and The Spirit Airlines Charitable Foundation. Be Yourself: We want Team Members to feel empowered to bring their whole self to work and contribute to our success – that’s why we’re committed to building progress in the areas of Diversity, Equity, Inclusion, and Belonging. Our Spirit Family is strong, not despite our differences, but because of them. Travel The World: We offer competitive base salaries with robust health & welfare benefits, including travel & flight benefits for you and your family. EEOC Statement Spirit Airlines is an Equal Employment Opportunity employer. All aspects of employment are governed on the basis of merit, competence, and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other category protected by federal, state, or local law. #J-18808-Ljbffr