Blockchain Product Marketing Manager

3 weeks ago

San Francisco, United States Substrate Inc Full time

Our Mission : At OAK Network, we're a dynamic team of passionate builders dedicated to making cryptocurrency and decentralized finance (DeFi) accessible to everyone. We encourage individuals from diverse backgrounds to join us. Whether you're new to blockchain or a seasoned expert, we have a place for you to grow and contribute to the future of technology. About OAK Network

OAK Network stands as a pioneering layer-1 blockchain, striving to be the

'Stripe of web3' . We're focused on establishing ourselves as the leading blockchain infra for automated payments and DeFi. Having secured $10 million from two funding rounds, led by Greylock, Electric Capital, and Foundation Capital, we've not only obtained a Polkadot parachain slot in 2022 but have also become a frontrunner in decentralized payment automation. Our strategic alliances with Polkadot, Moonbeam, and Astar enable us to launch innovative cross-chain automation products tailored for decentralized exchanges (DEXes). About the role

We are seeking a skilled PMM with a strong background in blockchain technology to join our dynamic team. The ideal candidate will be the external voice of our product and responsible for developing and executing strategic marketing plans that drive the success of our products in the market. They will collaborate cross-functionally with growth, sales, event, executive, and other teams to ensure our products meet market demands and achieve maximum impact. Key Responsibilities

Market Research and Analysis: Conduct comprehensive market research to identify trends, customer needs, and competitive landscape. Analyze data to inform product positioning and go-to-market strategies.

Product Positioning and Messaging: Develop compelling messaging and positioning for products that resonate with target audiences. Craft value propositions that differentiate our offerings in the market.

Content Creation: Create engaging marketing collateral, including sales enablement materials, website content, whitepapers, case studies, and presentations to support product launches and ongoing marketing efforts.

Sales Enablement: Collaborate with the sales team to develop effective sales tools, training materials, and programs that enable them to effectively communicate product value and drive sales.

Campaign Management: Plan and execute marketing campaigns across various channels to drive product awareness, demand generation, and customer acquisition.

Performance Tracking and Optimization: Establish key metrics and analytics to measure the success of marketing initiatives. Continuously analyze performance data and optimize strategies for better results.

Work in close collaboration with, and report directly to, the Head of Marketing.

What We're Looking For

A minimum of 2 years of professional experience in crypto.

A deep understanding of how to develop and write both short-form and long-form content

Meticulous project management skills with a keen ability to meet tight deadlines.

Detail-oriented and adaptable in a fast-paced environment, demonstrating ownership from day one and a collaborative spirit.

Preferably located in the San Francisco Bay Area.

A deep passion for blockchain technology.

What we offer

Competitive compensation package with cash and token shares.

An empowering, transparent, and collaborative work environment.

Medical, vision and dental coverage in the U.S.

Paid time off and sick leave policies.

Exciting team off-sites and participation in crypto conferences.

A focus on continuous learning and development.

Our Values At OAK Network, we foster a culture where engineers are deeply involved in product development – understanding the 'why' behind decisions, engaging with users, and participating in design processes. We emphasize prototyping, market testing, and iterative development. Our team is driven by a desire to solve user problems with empathy and innovative technology, constantly seeking to create remarkable experiences.

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