Marketing Manager
3 weeks ago
Our client is an online retailer of professional skincare and beauty products. Seeking an experienced, strategic, and results-driven Marketing Manager with a focus on Pay-Per-Click (PPC) advertising and Email Marketing. The ideal candidate will have a proven track record of successfully managing PPC campaigns, possess advanced skills in Klaviyo, and demonstrate a strong background in analytics. As the Marketing Manager, you will play a pivotal role in developing and executing effective digital marketing strategies to drive customer acquisition, engagement, and conversion.
Responsibilities:
PPC
Campaign Management:
Develop
and execute comprehensive PPC strategies across various platforms such as
Google Ads, Bing Ads, and social media channels.
Conduct
thorough keyword research, ad copy creation, and ongoing optimization to
maximize ROI.
Monitor
and analyze campaign performance, providing regular reports and insights
to optimize campaign effectiveness.
Manage
end-to-end PPC campaigns, including keyword research, ad creation, and bid
management.
Conduct
A/B testing and ongoing optimization to improve campaign performance and
maximize ROI.
Email Marketing:
Leverage
Klaviyo and other email marketing tools to create and implement targeted
email campaigns that align with overall marketing objectives.
Monitor
email deliverability, open rates, and click-through rates, making
data-driven adjustments to improve performance.
Coordinate
with creative department on needed assets to segment audiences
Conduct
A/B testing with subject lines/ creative/ content.
Analytics and Reporting:
Utilize
strong analytical skills to assess the performance of marketing campaigns,
providing actionable insights and recommendations.
Develop
and maintain KPI dashboards to track key metrics and measure the success
of marketing initiatives.
Collaborate
with cross-functional teams to ensure alignment between marketing efforts
and overall business goals.
Strategy and Innovation:
Stay
abreast of industry trends and best practices in PPC, email marketing, and
analytics.
Contribute
to the development of innovative marketing strategies to enhance the
overall digital presence and customer engagement.
The ideal candidate is experienced, strategic, and results-driven Marketing Manager with a focus on Pay-Per-Click (PPC) advertising and a proven track record of successfully managing PPC campaigns, possess advanced skills in Klaviyo, and demonstrate a strong background in analytics.
•
PPC Campaign Management:
•
Develop and execute comprehensive PPC strategies across various platforms such as Google Ads, Bing Ads, and social media channels.
•
Conduct thorough keyword research, ad copy creation, and ongoing optimization to maximize ROI.
•
Bachelor’s degree in marketing, Business, or a related field.
•
Proven experience (3+ years) in PPC campaign management with a successful track record of driving measurable results.
•
In-depth knowledge and hands-on experience with Klaviyo and other email marketing platforms.
Qualifications:
Bachelor’s
degree in Marketing, Business, or a related field.
Proven
experience (3+ years) in PPC campaign management with a successful track
record of driving measurable results.
In-depth
knowledge and hands-on experience with Klaviyo and other email marketing
platforms.
Strong
analytical skills with the ability to interpret data and translate it into
actionable insights.
Proficiency
in using analytics tools such as Google Analytics for campaign tracking
and reporting.
Excellent
communication and collaboration skills to work effectively with
cross-functional teams.
Demonstrated
ability to manage multiple projects in a fast-paced environment.
Relevant
certifications in PPC and email marketing will be considered a plus.
Benefits:
Dental
insurance
Flexible
schedule
Health
insurance
Paid
time off
Vision
insurance
Schedule:
Monday
to Friday
Work Location: Hybrid remote in Miami, FL 33138
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