Trade Marketing Manager

2 weeks ago

Miami, United States Club Med North America Full time

JOB OVERVIEW

Join a creative and vibrant marketing team that is passionate about crafting innovative messages and creating disruptive campaigns, in order to maintain Club Med’s position as a pioneer in the all industry.


Are you a passionate, creative type who thrives in dynamic, fast-paced environments? As a Trade Marketing Manager, you will be driving the BtoB marketing strategy for the US, which includes handling its yearly budget and developing 360 marketing campaigns including trade advertising and media, CRM, social media, contents and Sales collateral, and managing the BtoB digital eco-system (platforms).


MAIN RESPONSIBILITIES

Drive the Trade Marketing Strategy to make Cub Med a preferred brand for Travel Advisors

  • Define the yearly Trade Marketing plan in accordance with company business objective and BtoB priorities, with a 360 vision on all BtoB touchpoints
  • Manage the USA Trade Marketing budget: allocation, monitoring, reporting
  • Operationalize and adapt Club Med main campaigns with a BtoB perspective to deploy impactful and harmonized messaging in all Marketing levers: platforms, social, Sales tools, CRM, trade advertising
  • Coordinate the Business animation plan for Trade (offers, promotions) and manage/adapt the calendar to business priorities for BtoB
  • Monitor key market trends and own BtoB travel market competitive intelligence: studies, participate into market research or competitive benchmarking, collect key insights from field or partners themselves…
  • Manage the creative agency relationship and deliverables (including managing the briefs of sales materials, social media posts, emails and others, to challenging the creatives and fine tuning).


Support the field Sales teams and contribute to animate their business development plans.

  • Be a referent and business-partner for the field Sales teams to support their business development plans in the field
  • Manage the Sales tools eco-system and contribute to its optimization: collaterals, presentations and training materials, goodies…. And innovate: propose new formats, digital adaptations,..
  • Define incentives, events, contests to boost selected Travel Advisors’ sales or develop the brand awareness within their networks or consortia.


Drive and implement Sales tools and digital roadmaps

  • Contribute to the development & adoption of our new digital Sales tools & platforms (new Booking engine launched in 2021)
  • Contribute to the enrichment and improvement of club med University e-learning tool (launched in Summer 2021)
  • Propose and implement Sales-relevant innovative formats for training: live webinars, interactive competition benchmarks,…
  • Develop the new e-mail platform (new tool expanding CRM capabilities), strategize and implement the new CRM touchmap for BtoB.


DESIRED SKILLS AND EXPERIENCE

Education & background

  • Master’s in marketing or communications / Business School with major in Marketing / MBA
  • 3-5 years with experiences in Marketing, Trade or CRM in an international environment.
  • Experience in the travel industry is preferred.


Skills/Competencies

  • Microsoft Office Suite proficiency
  • Excellent written and verbal communication skills
  • Social Media Management, specifically Facebook • Good time and multiple task management, ability to react quickly
  • Excellent “digital awareness”
  • Attention to detail
  • Creativity
  • Good analytical skills
  • Experience using Salesforce and Pardot, preferred but not mandatory
  • Experience using Adobe Suite CC preferred but not mandatory. Behavior
  • Ability to travel
  • Ability to work with different teams (Sales, Marketing) and in multicultural environments (synergies with Club Med Canada&Mexico teams)
  • Good time and multiple task management, ability to react quickly
  • Highly detail-oriented, deadline-driven, thrives in a fast-paced work environment
  • Willingness to learn, positive attitude, open minded Languages
  • Complete fluency in English is required


ABOUT CLUB MED


Since 1950, Club Méditerranée, the creator of the all-inclusive vacation concept, has been the world leader in its market, and has developed a resolutely upscale, friendly and multicultural spirit. Club Med boasts over 70 resorts located in the most beautiful sites in the world, including a cruise ship and luxury villas & chalets. Now more than ever, Club Med is associated with dreams and happiness.


There are over 20,000 employees at Club Med who work in resorts worldwide, in addition to our offices in Paris, Lyon, Singapore, Shanghai, Rio de Janeiro and Miami headquarters and sales offices situated throughout the globe

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