Associate Digital Marketing Manager
1 month ago
Our mission is to be a trusted workplace for team members to be their whole selves at work. A company that people love and positively impacts the lives of all whom we touch.
be your best self
At Interstate Batteries, you have the chance to be excellent at work and excellent at life. We know that professional success depends on personal wellbeing. That's why we want to enrich your life with the tools and services you need to succeed in every area of your life. Join us
Purpose of Job:
The Associate Digital Marketing Manager - CRM will be responsible for the strategy and execution of marketing automation programs focused on acquiring, retaining and building loyalty with our customers. Primary duties include spearheading the growth of new email subscribers, curating personalized data sets, and assuming accountability for crafting and executing the data strategy while leveraging SFMC or CRM tools. This individual will work with a host of cross-functional partners including Dealer Marketing, E-Comm, Analytics, Creative, Web and Brand to enhance customer experience and loyalty and drive sales growth across the organization. This role also entails overseeing the accuracy, consistency and optimization of Interstate Distributor's Google Business Profile strategy and execution. The goal is to ensure all profiles are easily discoverable by consumers and accurate to for high-quality online reputation.
Job Components:
Responsible for maintaining a strategic roadmap for all B2B and B2C email marketing initiatives that highlights yearly goals, KPIs, competitor trends, best practices, learnings, implementation, opportunities and more.
Manage all engagement marketing programs across email automation, focused on supporting customer acquisition, onboarding and retention efforts.
Deliver email marketing programs from strategic concept to creative development, QA, program launch, and post-program analysis & ROI measurement.
Proficient in crafting, designing, and coding responsive branded emails across various email platforms, demonstrating adeptness in both understanding and execution
Assist in transforming traditional marketing campaigns into fully automated marketing programs based on insights, segments, actions & data
Partner with Dealer Marketing and Sales enablement teams to unlock the full set of Salesforce Marketing/Sales Cloud abilities to drive significant outcome improvements across the company.
Strategic thought leadership with strong ability to influence and collaborate across functions.
Report business results, analyses, campaign wrap up reports and makes recommendations for improvements and actions.
Seek out and adopt learnings & best practices and innovates with a proven test and learn and mindset.
Drive insights to improve targeting, segmentation, and end-to-end user experience to retain and convert customers.
Able to deliver multiple projects with excellence under time-sensitive deadlines.
Ensure a positive end-to-end customer experience that delivers on the program objectives.
Implementing new technology and/or enhancements to fit business requirements and on time
Capable of assuming additional duties beyond the scope of the typical job role
Collaborate with third-party vendors or agencies, if necessary, to enhance email and local listing management efforts
Qualifications:
Bachelor's Degree in Marketing/Business or strong relevant experience. MBA preferred.
5+ years of hands-on experience managing CRM programs.
3+ years of hands-on experience with Salesforce Marketing Cloud or similar automation platforms (SAP, Marketo, etc.).
Desired Skills & Experience
Lead alongside other team members providing strong verbal and written communication skills.
Excellent project management, time-management skills and attention to detail.
Professional, positive, upbeat attitude.
HTML and CSS coding knowledge required.
SQL /AMP Scripting experience a plus.
Experience with integrating with various backend systems majorly SAP ERP.
Experience with systems integrations with CRM.
Experience with CRM activities, campaign list pulls or customer journey technology management.
Passion for data-driven marketing and building programs that drive incremental results.
Deep experience journey mapping and developing lifecycle marketing / CRM / engagement marketing programs through email and CRM.
Skilled in efficiently and accurately implementing email template designs while proactively suggesting optimizations
Exposure working with different CRM tools (Braze, Iterable, SFMC, etc.).
Mastery with the technical and product side of marketing (IP reputation/deliverability Suppression lists, audience segmentation, etc.).
Strong understanding and knowledge of different regulations that impact CRM efforts (CANSPAM, CASL, GDPR, etc.).
Track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights.
Ability to translate complex concepts into simple, clear and intuitive language.
Growth mindset, adaptability, and a drive for continuous improvement.
Work Environment:
Ability to sustain posture in a seated position for prolonged periods of time.
Specific vision abilities include close vision, depth perception and ability to adjust focus.
Ability to occasionally lift and/or move 20+ lbs.
Note: We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.
Interstate Batteries provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sex, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Interstate Batteries complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Interstate Batteries expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sex, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Interstate Batteries' employees to perform their expected job duties is absolutely not tolerated.
#J-18808-Ljbffr
We have other current jobs related to this field that you can find below
-
Digital Account Manager
2 days ago
Dallas, United States iluminere digital marketing agency Full timeDigital Account Manager Positioniluminere exists to innovate and accelerate innovative growth in advertising, marketing and business. We accomplish this through a collective I.Q. that is informed by our people, data insights, and relentless curiosity. A curiosity that is constantly looking to change the game. We deliver business results through marketing...
-
Digital Account Manager
2 days ago
Dallas, United States iluminere digital marketing agency Full timeDigital Account Manager Positioniluminere exists to innovate and accelerate innovative growth in advertising, marketing and business. We accomplish this through a collective I.Q. that is informed by our people, data insights, and relentless curiosity. A curiosity that is constantly looking to change the game. We deliver business results through marketing...
-
Digital Marketing Manager
1 month ago
Dallas, United States The Village Dallas Full timeThe Digital Marketing Manager will own the day-to-day management and end-to-end growth strategies of The Village Dallas’s digital marketing portfolio. Key responsibilities include digital expansion of brand visibility, establishing paid and organic campaign schedules for digital initiatives, developing engaging social media and email content, and...
-
Digital Marketing Manager
2 months ago
Dallas, United States Lucas James Talent Partners Full timeDigital Marketing ManagerLocated in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal candidate has proven experience in building and executing successful marketing...
-
Digital Marketing Manager
2 months ago
Dallas, United States Lucas James Talent Partners Full timeDigital Marketing ManagerLocated in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal candidate has proven experience in building and executing successful marketing...
-
Digital Marketing Manager
2 months ago
Dallas, United States Lucas James Talent Partners Full timeJob DescriptionJob DescriptionDigital Marketing ManagerLocated in Dallas, Five Star Global is looking for a motivated Digital Marketing Manager to join our Marketing team. The successful candidate will bring an outstanding track record of career success in the digital media/publishing industry. Our ideal candidate has proven experience in building and...
-
Digital Sales Executive
4 weeks ago
Dallas, United States LocalLink Marketing Full timeJob DescriptionJob DescriptionPosition: Digital Sales ManagerCompany: LocalLink MarketingLocation: Dallas, TXEmployment Type: 1099 Contract About Us:LocalLink Marketing is a dynamic and innovative digital marketing agency offering comprehensive solutions for small to medium-sized businesses. We are dedicated to helping our clients build strong online...
-
Digital Marketing Manager
1 week ago
Dallas, United States GroMo Agency Full timeAbout Lightning Step Technologies: Lightning Step Technologies is a leading provider of comprehensive web-based Electronic Medical Records (EMR) software for addiction treatment and mental health. Our mission is to empower behavioral health professionals with innovative tools that enhance their ability to provide the best possible care to their patients. We...
-
Digital Marketing Manager
1 week ago
Dallas, United States GroMo Agency Full timeAbout Lightning Step Technologies: Lightning Step Technologies is a leading provider of comprehensive web-based Electronic Medical Records (EMR) software for addiction treatment and mental health. Our mission is to empower behavioral health professionals with innovative tools that enhance their ability to provide the best possible care to their patients. We...
-
Sr. Manager of Digital Marketing
2 months ago
Dallas, United States 80Twenty Full timeOur client is a major player in the health and wellness category and their mission is to empower individuals to achieve their health and fitness goals through cutting-edge products and personalized solutions. They are currently in an exciting and highly transformational phase as a business as they are evolving their brand, marketing and sales channels. They...
-
Sr. Manager of Digital Marketing
2 months ago
Dallas, United States 80Twenty Full timeOur client is a major player in the health and wellness category and their mission is to empower individuals to achieve their health and fitness goals through cutting-edge products and personalized solutions. They are currently in an exciting and highly transformational phase as a business as they are evolving their brand, marketing and sales channels. They...
-
Sr. Manager of Digital Marketing
2 months ago
Dallas, United States 80Twenty Full timeOur client is a major player in the health and wellness category and their mission is to empower individuals to achieve their health and fitness goals through cutting-edge products and personalized solutions. They are currently in an exciting and highly transformational phase as a business as they are evolving their brand, marketing and sales channels. They...
-
Sr. Marketing Manager, Global Strategic Alliance
4 weeks ago
Dallas, United States Digital Realty Full timePosition Title: Senior Manager, Global Partner Marketing - Channel and Alliances Location: Dallas, TX Your role The purpose of this role is to lead, develop and execute campaigns, collateral and content to support the Global Channel & Alliance Marketing strategy. This includes developing joint GTM programmes and campaigns in collaboration with primarily...
-
Sr. Marketing Manager, Global Strategic Alliance
1 month ago
Dallas, United States Digital Realty Full timeJob Description Position Title: Senior Manager, Global Partner Marketing - Channel and Alliances Location: Dallas, TX Your role The purpose of this role is to lead, develop and execute campaigns, collateral and content to support the Global Channel & Alliance Marketing strategy. This includes developing joint GTM programmes and campaigns in collaboration...
-
Marketing Associate
3 months ago
Dallas, United States Lumos Marketing Group Full timeCompany DescriptionLumos Marketing Group is a privately owned direct marketing, sales, and fundraising company headquartered in Dallas, TX. Lumos develops management teams, trained from the entry-level, to lead clients into new markets, cities, and countriesJob DescriptionLumos Marketing Group is looking for individuals with potential and an ambitious drive...
-
Senior Digital Marketing and Sales Manager
1 week ago
Dallas, United States Elektra USA Full timeOverview: Are you a passionate fintech enthusiast with a knack for driving digital sales and crafting compelling marketing strategies? We’re looking for a dynamic Senior Manager, Digital Marketing and Sales to join our innovative team leading our agency partners and media campaigns. This role is crucial for boosting our digital sales growth and refining...
-
Senior Digital Marketing and Sales Manager
1 week ago
Dallas, United States Elektra USA Full timeOverview: Are you a passionate fintech enthusiast with a knack for driving digital sales and crafting compelling marketing strategies? We’re looking for a dynamic Senior Manager, Digital Marketing and Sales to join our innovative team leading our agency partners and media campaigns. This role is crucial for boosting our digital sales growth and refining...
-
Marketing Associate
2 months ago
Dallas, United States Lumos Marketing Group Full timeCompany Description Lumos Marketing Group is a privately owned direct marketing, sales, and fundraising company headquartered in Dallas, TX. Lumos develops management teams, trained from the entry-level, to lead clients into new markets, cities, and countries Job Description Lumos Marketing Group is looking for individuals with potential and an ambitious...
-
Director of Digital Marketing
3 weeks ago
Dallas, United States Leap Brands Full timePosition Overview:As the Director of Digital Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue. With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence...
-
Director of Digital Marketing
2 months ago
Dallas, United States Leap Brands Full timePosition Overview:As the Director of Digital Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue. With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence...
