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Product Marketing
3 months ago
Be Bold with Portland Coffee Roasters
For over 28 years,Portland Coffee Roastershas been forging positive connections with our customers and partners. We strive to create unbeatable relationships that will ultimately result in improving the coffee world, at the local and global level. Every year we commit resources to a global project supporting the coffee community. We are dedicated to sharing our knowledge and expertise; our training is thorough. We are a company of individuals with the common goal of making our industry better and more viable. We have fun together and we work hard together. If these values speak to you, PCR could be the fit you’ve been looking for
We are currently filling the position ofProduct Marketing & Innovation Manager. As a Product Marketing and Innovation Manager, you will be instrumental in developing and bringing to market new coffee products that resonate with current accounts, attract new customers, and enhance our brand. Your role is pivotal in identifying market opportunities, developing new coffee products and strategies to enhance our market share and brand presence. Your primary responsibility will be to bring new products to market and drive incremental sales. You will blend your expertise in sales, marketing, product management, and project management to spearhead initiatives that will grow revenue in all sales channels.
Hiring for Sales/Marketing Innovation Manager:
Full-time positionstartingat $86,000/yr
401(k) matching
Free Major Medical coverage with Providence health plan
Company sponsored Providence PPO health plan.
Paid vacation + paid sick leave.
Portland Coffee provided in-house and on-going coffee and espresso training.
Employee Assistance Program(s)
Yearly performance and merit reviews
Free and Discounted Coffee Benefits
And much more…
Essential Duties and Responsibilitiesinclude the following. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
Product Development: Partner with internal stakeholders to innovate and launch new products that align with business objectives. Develop a growth-focused strategy to increase sales in all existing sales channels. Lead the product development, innovation, sales communication, and launch of new coffee products and categories that resonate with customer preferences.
Go-to-Market Strategy: Design and implement comprehensive go-to-market strategies to successfully launch new products, collaborating closely with the marketing, sales, and retail teams to ensure market penetration and sales growth.
Product Marketing: Analyze and refine product offerings and lines to ensure all products meet brand requirements, quality standards and financial goals. Ensure a cohesive and compelling brand identity across all products. Work closely with the marketing team to develop and implement brand-building activities and product marketing strategies.
Cross-Functional Leadership: Serve as a project lead, coordinating between various departments including Marketing, Sales, Coffee, Supply Chain, and Finance as well as external stakeholders and vendors to ensure seamless product development and launch processes.
Market Intelligence and Analysis: Continuously analyze market trends and consumer feedback to steer product development and guide positioning. Conduct comprehensive market research and competitive analysis to inform strategic decisions. Use data analytics to measure the effectiveness of sales and marketing strategies, making adjustments as needed to optimize performance.
Additional Responsibilitiesinclude the following.
Identify potential product opportunities and partnerships that align with the brand
Evaluate and recommend appropriate actions to remove lower performing products from assortments
Ensure company and vendor deadlines are met through timely communication and requisite information gathering
Maintain and share information on key competitor’s products, online, and direct marketing channels
Other duties as assigned
POSITION REQUIREMENTS:
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essentialfunctions.
EDUCATION:
Bachelor’s degree in business administration, Marketing, or a related field.
RELATED EXPERIENCE:
6+ years marketing experience in CPG or food & beverage with experience in product marketing; ideal candidates will have coffee industry expertise
Experience with product development and partnering with R&D
Project Management experience working day-to-day to manage project timelines, budget, and cross functional groups
Proven track record of leading product development and marketing strategies that have driven growth and brand recognition
PHYSICAL DEMANDS:
Ability to work on the computer most of the day.
Ability to sit for most of the day.
Weekly day/schedule range:
Monday to Friday; 8-hour shift. Primarily on-site with occasional remote work possible
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