Vice President Digital Marketing

1 month ago


Cypress, United States Xperience Restaurant Group (XRG) Full time

PURPOSE The Vice President of Digital Marketing is responsible to lead strategic initiatives that elevate the company’s brands online presence, engage target audiences, and drive measurable growth across digital channels. This role will leverage innovative strategies and cutting-edge technologies to optimize customer acquisition, retention, and advocacy. This role will spearhead cross-functional collaboration, ensuring alignment with overarching business objectives while continuously refining tactics through data-driven insights. JOB RESPONSIBILITIES Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and customer acquisition. Lead a team of marketing professionals, providing guidance, mentorship, and support to drive performance and achieve objectives. Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, display advertising, and content marketing. Utilize data-driven insights and analytics to continuously evaluate campaign performance, identify opportunities for improvement, and optimize marketing initiatives for maximum ROI. Collaborate cross-functionally with internal teams to align digital marketing efforts with overall business goals and objectives. Stay abreast of industry trends, best practices, and emerging technologies in digital marketing, and leverage this knowledge to drive innovation and competitive advantage. Manage relationships with external partners, agencies, and vendors to support digital marketing initiatives and ensure alignment with brand standards and guidelines. Develop and manage digital marketing budgets, forecasts, and KPIs, and provide regular reporting and analysis to senior leadership on the performance and effectiveness of digital marketing efforts. Assists and/ or completes additional tasks as assigned. QUALIFICATIONS & SKILLS Experience in the full-service restaurant space preferred Experience with the simultaneous management of multiple brands preferred Bachelor's degree in marketing, business administration, or a related field; MBA or advanced degree preferred. 8+ years of experience in digital marketing, with a proven track record of success in developing and executing digital marketing strategies in a fast-paced, results-driven environment. 5+ years of experience in a leadership or managerial role, with demonstrated ability to lead, mentor, and inspire teams to achieve excellence. Deep understanding of digital marketing principles, techniques, and best practices across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. Strong analytical skills and proficiency in data analysis tools and platforms, with the ability to interpret data, draw actionable insights, and make data-driven decisions. Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex concepts to diverse stakeholders. Proven ability to think strategically, anticipate market trends, and develop innovative digital marketing strategies that drive business growth and competitive advantage. Highly organized, detail-oriented, and results-driven, with the ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment. Proof of eligibility to work in the United States Valid Driver’s License 21+ years of age WORKING CONDITIONS The working conditions described below are representative of those a team member encounters while performing the essential duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities of this job. 5-15% Local Travel (United States) Small to medium office or shared workspace Work varied shifts to include days, nights, weekends and holidays. Work indoors and/or outdoors, exposed to hot and/or cold surfaces, steam, and wet floors. Work in an environment that is subject to varying levels of noise, crowds and smoke, the severity of which depends upon guest volume. PHYSICAL REQUIREMENTS The physical demands described below are representative of those that must be met by a team member to successfully perform the essential duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. Must be able to read the computer monitors and print legibly. Must be able to sit/stand or walk for extended periods of time. Must be able to move quickly through work and set the pace in the office. Ability to regularly push and lift up to 25 lbs Ability to reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl. X perience

R estaurant

G roup is driven by team members who have a relentless passion for hospitality. Our expectations are high, and we never settle for anything less than delicious. Is that you? If so, join our family Wait there’s more, XRG offers……... Career growth opportunities. We love to promote from within # X perience R eal G rowth Competitive pay and annual bonus Professional Development Reimbursement Program (tuition reimbursement) Employee Referral Program FREE FOOD Monthly Meal Review Card allowance to use at any of our locations/brands Catered lunch Monday, MORE FREE FOOD Complimentary soda, water, coffee, fruit and snacks Paid vacation and sick time Eight observed holidays and an additional floating holiday given annually Early release Friday Ergonomic workspaces Comprehensive Benefits; Medical, Dental, Vison, and 401(k) match* Company paid Life Insurance Pet Insurance, Legal Services and more DISCLAIMER This job description is a summary of duties, which you as a Benefit Administrator are expected to perform in your normal course of work. It is by no means an all-inclusive list, but is merely a broad guide of expected duties. You should understand that a job description is neither complete nor permanent; it can be modified at any time with or without notice. Xperience Restaurant Group is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, disability, sexual orientation, genetic information, veteran status or any other characteristic protected by state or federal law.

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