VP Performance Marketing

2 weeks ago


Los Angeles, United States Neon Search Full time

Neon Search are partnered with an iconic fashion brand seeking a performance marketing leader to drive growth and customer acquisition. Based in Los Angeles the Vice President of Performance Marketing will be responsible for developing and executing industry-leading digital marketing strategies across paid search, social media, affiliate marketing, programmatic display, and other digital channels.

Key Responsibilities: Develop and lead a high-performing digital marketing team across paid search, paid social, affiliate, programmatic display, and other digital channels. Set the vision and roadmap for scaling customer acquisition through data-driven optimization of digital marketing spend across channels. Collaborate closely with analytics, creative, and brand marketing teams to continuously enhance end-to-end digital marketing capabilities. Leverage marketing analytics and business intelligence to optimize channel mix, identify opportunities, measure impact, and maximize ROI. Architect and implement audience development, retargeting, and customer prospecting strategies across the full marketing funnel. Establish marketing technology stack integration and process excellence across systems, data, and reporting. Manage agency relationships and execution across all performance marketing channels. Serve as a marketing leader contributing to the overall brand marketing strategy and broader business planning.

Required Skills & Experience Able to clearly display progressive digital marketing leadership experience, including significant focus on performance marketing channels. Proven expertise driving customer acquisition through paid search, social media, programmatic display, and affiliate marketing. Superior analytical abilities with demonstrated success optimizing marketing spend based on data-driven insights. Strong leadership skills with the ability to attract, develop and inspire high-performing marketing teams. Extensive experience managing, negotiating, and collaborating with external agency partners and vendors. Excellent oral and written communication skills with the ability to influence cross-functional teams. Bachelor's degree required, MBA or other advanced degree preferred.

If you are a strategic and entrepreneurial marketing leader passionate about driving growth and optimizing digital performance, please submit your resume.

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