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Marketing Manager
2 months ago
Job Description
Job Description
Marketing Manager
SafeTouch Security, a recognized company serving the community for over 30 years, values its employees as the cornerstone of its success. Join our team and become part of a culture dedicated to excellence and innovation.
Description : As a Marketing Manager at SafeTouch Security, you'll play a pivotal role in driving brand promotion, increasing installation volume, and ensuring profitability. We're seeking a candidate with significant experience in developing and implementing successful marketing campaigns across various mediums, preferably within the alarm security industry.
Duties and
Responsibilities:
Develop and execute marketing strategies to enhance brand promotion and profitability.
Analyze daily business results and adapt pricing strategies in response to market conditions.
Create and manage campaigns for online and offline lead generation.
Oversee marketing campaigns, including media selection and management of vendor relationships.
Manage the marketing budget, prioritize media spend effectively, negotiate media contracts, and evaluate the performance of marketing campaigns.
Enhance organic marketing channels and optimize search engine marketing through website enhancements.
Plan and coordinate marketing events and conferences.
Integrate marketing efforts of newly acquired businesses into the company's brand.
Develop internal communications to support cultural initiatives.
Collaborate with internal and external stakeholders to ensure alignment of marketing objectives.
Manage a team of direct reports, fostering productivity and growth.
Create sales and marketing collateral, including presentations and materials for tradeshows.
Execute specialized offers and campaigns, such as Welcome Back Blitz.
Explore leveraging resources from partners like Alarm.com to enhance marketing efforts.
Research and benchmark marketing strategies of regional security companies.
Develop prospect lists based on sales’ focus.
Ensure proper utilization of Sales Force.com for tracking campaign effectiveness.
Required Skills and Abilities:
7-10 years’ experience in developing and implementing successful marketing campaigns.
Creative mindset with proficiency in online marketing tools and graphic design software
Strong understanding of various media channels and market insights in the installation and service industry
Excellent communication and negotiation skills.
Education and Experience
:
Bachelor's Degree, or equivalent experience. Business or Marketing major preferred.
Highly proficient in Microsoft Office Suite with the ability to learn in-house software applications.
At least 3 years of experience and success leading major accounts and managing a marketing team of 5 or more.
Experience in lead generation, account management, and consumer marketing preferred.
Capable of managing and prioritizing multiple projects at one time.
Collaborative team player who places a high priority on internal and external customer service.
Supervisory Responsibilities:
Recruits, interviews, hires, and trains new staff in the department.
Oversees the daily workflow of the department.
Provides constructive and timely performance evaluations.
Handles discipline and termination of employees in accordance with company policy.
Manages a team of 10 direct reports.
Physical Requirements:
Must be able to lift 15 pounds occasionally. Prolonged periods of sitting at a desk and working on a computer.
Job Type: Full Time, exempt
Work Location
:
Hybrid, headquarters in Jacksonville, FL. Must reside in FL. Must live within 1 hour of an airport.
Travel:
up to 50%.
Salary: $75,000 to $95,000
Benefits
:
Health insurance
Life insurance
Paid time off
Dental insurance
Employee discount
Referral program
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