Marketing Manager

3 weeks ago

Tampa, United States LSP Holdco LLC Full time
Job DescriptionJob Description

About the Role: We are seeking a dynamic and results-driven Marketing Manager to join our residential service company specializing in HVAC, plumbing, and Electrical home services. As the Marketing Manager, you will play a pivotal role in driving our brand awareness, customer acquisition, and revenue growth. This is an exciting opportunity to shape our marketing strategies, execute impactful campaigns, and make a meaningful impact on our business.

About Us: Legacy Service Partners (LSP) is a leading platform of residential HVAC, plumbing, and electrical service providers across the United States. Since our inception in 2021, LSP has partnered with 30+ leading local brands across 16 states, and we are rapidly expanding our footprint.
We exist to serve our Partners and fuel their success. Our role is to create unmatched growth opportunities for our brands so they can better serve their employees, their customers, and their communities. We do this by providing a wide range of world-class resources to support and enhance our local management teams. LSP is guided by three core values – winning together, performance over politics, and today not tomorrow. LSP is backed by Gridiron Capital, a private equity firm specializing in middle market facilities services companies with over $5bn of assets under management, and ZBS Partners, a leading roll-up incubator.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies and plans to drive brand awareness, lead generation, and customer retention.
  • Conduct market research and analysis to identify market trends, customer needs, and competitive landscape. Utilize these insights to guide marketing initiatives and stay ahead of industry developments.
  • Create compelling marketing campaigns across various channels, including digital marketing, social media, email marketing, content marketing, and traditional advertising.
  • Manage the company's digital presence, including website, social media platforms, and online directories. Optimize content to enhance organic visibility and engagement.
  • Collaborate with cross-functional teams, such as sales, operations, and product development, to align marketing initiatives with business goals and drive synergies.
  • Monitor and analyze marketing campaign performance, track key metrics, and provide actionable insights and recommendations for continuous improvement.
  • Manage marketing budgets and allocate resources effectively to maximize ROI and meet financial targets.
  • Build and maintain strong relationships with external partners, agencies, vendors, and media outlets to drive strategic partnerships and enhance brand exposure.
  • Stay up to date with industry trends, emerging technologies, and marketing best practices. Implement innovative approaches to enhance marketing effectiveness and stay ahead of the competition.
  • Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing culture.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Proven experience as a Marketing Manager or similar role, preferably in the home services industry or related field.
  • Strong strategic thinking and ability to develop and execute marketing strategies aligned with business objectives.
  • In-depth knowledge of digital marketing channels, analytics tools, and marketing automation platforms.
  • Experience in managing and optimizing PPC campaigns, SEO, social media advertising, and email marketing.
  • Excellent written and verbal communication skills, with the ability to craft compelling content and present ideas effectively.
  • Analytical mindset with a data-driven approach to decision-making and campaign optimization.
  • Strong leadership and team management skills, with the ability to motivate and inspire a diverse team.
  • Creative thinker with a passion for innovation and staying ahead of marketing trends.
  • Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
  • Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and project management platforms.

Interpersonal Qualifications:

  • Customer service focus and mindset, putting our employees and Partners first, with excellent ability to communicate and develop relationships.
  • Exceptional problem-solving and conflict resolution abilities to improve things both big and small.
  • Highly organized, ability to act quickly while still having attention to detail.
  • Hold yourself to a higher standard and exhibit a high level of integrity.

Why You’ll Want to Work Here:

  • Core values that we live every day – not just words on a page: We Win Together, Today Not Tomorrow, Performance Not Politics
  • Performance Pay directly tied to results – Get what you deserve
  • Benefits you will use – Full medical, dental, and vision packages including fully employer paid options
  • Secure your financial future – 401(k) with company match
  • Speed and scale – Work with a company that operates at the speed of a start up with the investment backing of institutional investors
  • We invest in your future – leadership training that directly results into bigger career opportunities
  • Learn on the job – continuous education stipends available

Legacy Service Partners (LSP) is a leading platform of residential HVAC, plumbing, and electrical service providers across the United States. Since our inception in 2021, LSP has partnered with 30+ leading local brands across 16 states, and we are rapidly expanding our footprint.

We exist to serve our Partners and fuel their success. Our role is to create unmatched growth opportunities for our brands so they can better serve their employees, their customers, and their communities. We do this by providing a wide range of world-class resources to support and enhance our local management teams. LSP is guided by three core values – winning together, performance over politics, and today not tomorrow. LSP is backed by Gridiron Capital, a private equity firm specializing in middle market facilities services companies with over $5bn of assets under management, and ZBS Partners, a leading roll-up incubator.

Legacy Service Partners is an equal opportunity employer, considering all applicants for employment regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, sexual orientation, genetic information, or any other characteristic protected by state of federal law.

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