Marketing Manager

4 weeks ago

Leawood, United States DRI DUCK Full time

The Marketing Manager is responsible for the development of our annual marketing plan, the orchestration of strategic creative efforts and the development of marketing programs to support the growth and expansion of DRI Duck across all business divisions. Responsibilities Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Exact key insights from campaign reporting for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics. Responsible for the creation of the monthly DTC promotional plan. This requires close collaboration with our Customer Experience Supervisor to determine how the plan will execute for the greatest chance of promotion/customer success. Leads weekly creative workflow to manage evergreen and promotional campaigns for DTC marketing (i.e., promo-planning and marketing meetings) Develops compelling content to ensure consistent, integrated delivery of the brand story, position, and key message across all channels. Responsible for maintaining a clear brand voice to deliver copywriting for products, blog, social media, emails, and video: o Writes SEO-rich long-form content (blogs and product copy) for the consumer website. o Writes copy for all paid advertising based on the brand strategy. o Creates headlines, subheadings, subject lines, and preview texts for email initiatives. Responsible for analyzing effectiveness of paid advertising, email and social campaigns and adjusting to meet goals. Manages influencer budget and negotiates and approves all advertising partnership contracts. Responsible for reporting annual coop agreements to finance team, along with coop tracking and invoice approvals for sampling and advertising campaigns. Collaborates with Corporate sales team to determine participation level at each tradeshow. Negotiates booth contracts with show organizer and booth companies. Requirements Bachelor’s degree in marketing, business, or related field. Proven experience in marketing, with at least 5-7 years in marketing leadership role. Strong understanding of marketing principles, strategies, and best practices. Proficiency in digital marketing tools and platforms. Excellent communications and interpersonal skills. Analytical mindset with the ability to interpret data and make data-driven decisions. Strong leadership and team management skills. Creative thinking and problem-solving abilities. Ability to work in a fast-paced and dynamic environment. We believe a complete benefit package is important and provides our employees with a level of comfort and security for themselves and their families. We offer a full range of benefits to our full-time associates: Health, Dental, Vision, Life, STD / LTD, Long Term Care, 401K with Employer Match, PTO (including Paid Holidays), Event Tickets and Employee Discounts. Equal Opportunity Employer We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law

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