Digital Marketing Director

2 weeks ago

Minneapolis, United States Alliance Franchise Brands Full time

Alliance Franchise Brands is seeking a Digital Marketing Director. The person in this position will manage a team that develops and executes digital marketing strategies and tactics for a B2B franchisor with approximately 600 locations spread across eight brands in the U.S. and Canada. This role requires the skills to be strategic and hands-on with a wide range of digital marketing activities; including SEO, PPC, other digital advertising, email marketing and social media. This position interfaces with the internal brand marketing team, sales team, other internal departments, external agencies, website and media providers and franchise owners.

Responsibilities of the Role

Lead the digital department personnel in executing digital marketing strategies and programs with a focus on performance improvement and ROI. Bring strong leadership, collaboration and communication skills to continue propelling team success. Work together with Brand Team to build, execute and manage digital advertising lead generation campaigns with third party vendors. Leverage your deep understanding of the digital marketing ecosystem to drive integrated campaign performance. Direct the ongoing improvement and maintenance of thirteen customer facing websites and a proprietary content management system with internal team and outside providers. Includes website design, UX, technical and content improvements. Keep up on cutting-edge PPC best practices and manage agency execution of technical and creative campaign improvements. Manage the development, A/B testing and ongoing fine tuning of landing pages. Stay on top of leading SEO best practices and manage the implementation of technical and content improvements. Work with SEO Analyst and SEO Copywriter to develop and execute SEO strategies to improve organic search rankings and visibility. Manage keyword research, on-page optimization, and technical SEO audits. Monitor and analyze website traffic and performance metrics to identify areas for improvement. Oversee email marketing campaigns including drip campaigns and associated metrics including using Emfluence. Pull marketing metrics from multiple sources, analyze, draw insights, create reports present key findings and oversee others that do the same. Provide local digital marketing consultation to franchisees as needed. Maintain open lines of communication with all internal departments and promptly address customer (franchisee) issues.

Knowledge, skills and abilities of a successful candidate

Bachelor’s degree in marketing or related field 15+ years of experience Bachelor’s degree B2B background important Strong team-building and collaborative skills Excellent written and presentation skills Deep SEO experience including strong knowledge of web analytic tools such as Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog, Google Ads and others Ad agency and brand management experience preferred Background in franchising or other multi-location environment Deep understanding of social media, digital marketing, Google Ads, Display, Re-targeting, SEO, email marketing and how they work together to drive brand awareness and lead generation Customer service mentality Photoshop, HTML and marketing automation experience helpful Excellent Excel, Access, Word and Power Point capabilities Experience with Monday.com and Teams helpful Able to multi-task Independent thinker Self-motivated, positive team player with excellent people skills Value of Joining our Team We offer flexible health and insurance options including medical, dental and vision, employee, spouse, and child life insurance, short-and long-term disability, Healthcare FSA and Dependent care FSA, critical illness, and accident insurance. We also offer an Employee Assistance Program to support the well-being of you and your family. We provide paid holidays and paid time away to spend with your family and friends. Plan for the near and long-term with our 401K retirements savings plan with matching company contributions. Bonus eligibility About Us Alliance Franchise Brands LLC and its subsidiary, KK Printing Canada ULC, are the franchisors of more than 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, and RSVP. Alliance Franchise Brands is proud that three of our brands were selected for the 2022 Entrepreneur 500 list. Independently owned and operated franchises provide national, regional, and local businesses and organizations with a one-stop resource for technologically advanced and strategically sound solutions for their graphics communications needs. In total, Alliance Franchise Brands serves more than 600 franchise members in the U.S., Canada, and England with system-wide sales of more than $380 million.

#J-18808-Ljbffr

  • Director of Marketing

    5 days ago

    Minneapolis, United States CLA (CliftonLarsonAllen) Full time

    CLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and...

  • Director, Digital Marketing and AHHC BRM

    3 weeks ago

    Minneapolis, United States Amplifon Full time

    Amplifon (USA), Inc. seeks a Director, Digital Marketing and AHHC BRM in Minneapolis, MN. The Director, Digital Marketing and AHHC BRM is responsible for the Digital and CRM Applications within the IT portfolio of Amplifon for all business units including Canada and Latin America region. The role understands and contributes to the business strategy and...

  • Marketing Director

    1 week ago

    Minneapolis, United States Robert Half Full time

    We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital...

  • Marketing Director

    1 week ago

    Minneapolis, United States Robert Half Full time

    We are looking for a qualified Digital Marketing Director to take the lead in developing successful, long-term digital marketing strategies for our company. As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital...

  • Digital Marketing Manager

    1 month ago

    Minneapolis, United States Teampay Full time

    About the Role: As an inbound marketing expert, you'll design strategic programs to drive pipeline growth. Your agility in planning, coupled with a focus on revenue-driving results, will optimize our digital strategy. Key responsibilities include: Participating in go-to-market digital strategy planning, implementation, and measurement. Strategizing and...

  • Marketing Digital Project Manager

    7 days ago

    Minneapolis, United States PAREXEL Full time

    Home Based, US As Parexel's Digital Project Manager you will report into the Executive Director Marketing Strategy and collaborate closely with Parexel’s Corporate Marketing Team and Digital Agency-of-Record. The candidate will play a crucial role in developing and executing digital marketing projects and strategies to enhance our online presence. This...

  • Director of Digital

    3 days ago

    Minneapolis, MN, United States Carmichael Lynch Full time

    We are seeking a Director of Digital Director Production to lead our team Role: This role will lead the team of Digital Production to execute digital initiatives successfully. You will need to inspire staff to problem-solve creatively. The Director of Digital Production will ensure the work meets Carmichael Lynch's vision. A successful Director will...

  • Digital Growth Director

    6 days ago

    Minneapolis, Minnesota, United States CliftonLarsonAllen Full time

    Job DescriptionCLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to...

  • Digital Growth Director

    4 days ago

    Minneapolis, United States CliftonLarsonAllen Full time

    Job Description CLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise...

  • Multi-Market Digital Sales Manager

    2 days ago

    Minneapolis, United States TEGNA Full time

    KARE 11, TEGNA's Minneapolis-based NBC, is looking for a creative Multi-Market Digital Sales Manager ( MM DSM) to join a top-performing sales team. You will be responsible for growing digital revenue with core and new business. As the Multi-Market Digital Sales Manager, you will manage and develop the digital sales skills and knowledge of the Account...

  • Multi-Market Digital Sales Manager

    3 days ago

    Minneapolis, United States KARE 11 Full time

    KARE 11, TEGNA's Minneapolis-based NBC, is looking for a creative Multi-Market Digital Sales Manager (MMDSM) to join a top-performing sales team. You will be responsible for growing digital revenue with core and new business. As the Multi-Market Digital Sales Manager, you will manage and develop the digital sales skills and knowledge of the Account...

  • Digital Marketing Intern

    2 weeks ago

    Minneapolis, United States 4 THE LOVE LLC Full time

    Digital Marketing Intern Job Summary: Our agency is looking for an enthusiastic Digital Marketing Intern. In this collaborative, entry-level role, you will get a chance to learn important skills and gain professional experience by working on campaigns with our digital marketing team. Our ideal intern candidate has graphic design skills to produce...

  • Digital Marketing Intern

    4 weeks ago

    Minneapolis, United States 4 THE LOVE LLC Full time

    Job DescriptionJob DescriptionDigital Marketing Intern Job Summary:Our agency is looking for an enthusiastic Digital Marketing Intern. In this collaborative, entry-level role, you will get a chance to learn important skills and gain professional experience by working on campaigns with our digital marketing team. Our ideal intern candidate has graphic design...

  • Digital Marketing Intern

    2 months ago

    Minneapolis, United States 4 THE LOVE LLC Full time

    Job DescriptionJob DescriptionDigital Marketing Intern Job Summary:Our agency is looking for an enthusiastic Digital Marketing Intern. In this collaborative, entry-level role, you will get a chance to learn important skills and gain professional experience by working on campaigns with our digital marketing team. Our ideal intern candidate has graphic design...

  • Marketing Campaign Manager

    5 days ago

    Minneapolis, United States Horizontal Digital Full time

    At Horizontal Digital, we hold ourselves to one key belief: You're only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we...

  • Marketing Director

    5 days ago

    Minneapolis, United States Recooty Full time

    COMPANY OVERVIEW Empowering Innovation: Abound Corp Abound Corp is at the forefront of the global market, launching unparalleled cloud solutions that redefine the potential of local businesses and creators. Our all-in-one platform enhances operational efficiency, marketing reach, and sales impact, establishing Abound as a leader in business transformation...

  • Marketing Campaign Manager

    7 days ago

    Minneapolis, United States Horizontal Digital Full time

    At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we...

  • Multi-Market Digital Sales Manager

    5 days ago

    Minneapolis, United States KARE 11 Full time

    KARE 11, TEGNA's Minneapolis-based NBC, is looking for a creative Multi-Market Digital Sales Manager (MMDSM) to join a top-performing sales team. You will be responsible for growing digital revenue with core and new business. As the Multi-Market Digital Sales Manager, you will manage and develop the digital sales skills and knowledge of the Account...

  • Multi-Market Digital Sales Manager

    7 days ago

    Minneapolis, United States KARE 11 Full time

    KARE 11, TEGNA's Minneapolis-based NBC, is looking for a creative Multi-Market Digital Sales Manager (MMDSM) to join a top-performing sales team. You will be responsible for growing digital revenue with core and new business. As the Multi-Market Digital Sales Manager, you will manage and develop the digital sales skills and knowledge of the Account...

  • Multi-Market Digital Sales Manager

    6 days ago

    Minneapolis, United States KARE 11 Full time

    KARE 11, TEGNA's Minneapolis-based NBC, is looking for a creative Multi-Market Digital Sales Manager (MMDSM) to join a top-performing sales team. You will be responsible for growing digital revenue with core and new business. As the Multi-Market Digital Sales Manager, you will manage and develop the digital sales skills and knowledge of the Account...