Marketing and Digital Content Manager

4 weeks ago

Greenwich, United States Greenwich Country Day School Full time

Greenwich Country Day School is an independent, co-educational day school with a current enrollment of over 1400 students in grades N-12, and a faculty and staff of 400. The original Old Church Road campus is home to grades N-8. The new High School, established in 2019, is located less than two miles away on Stanwich Road. Founded in 1926, Greenwich Country Day School is a family school where innovative teaching is encouraged as teachers model and foster a love of learning, challenge and inspire children toward academic excellence, and cultivate students' interests and talents outside of the classroom. We value purposeful and personal learning in a joyful environment, with emphasis on the development of character, creativity, and a sense of personal value along with strong academic skills. GCDS is committed to graduating ethical, confident leaders who possess a strong sense of purpose.

GCDS is fortunate to have built a large endowment, which helps to fund competitive salaries and benefits; including housing support for academic faculty, a robust professional development program, and reimbursement for graduate school tuition. GCDS offers a substantial need-based financial aid program to support students from a range of socio-economic backgrounds. Diversity is a core value at GCDS and we seek candidates who demonstrate a commitment to equity and inclusion.

Greenwich Country Day School seeks a Marketing and Digital Content Manager to start in July 2024. Reporting to the Director of Strategic Communications, this individual will manage and create content for digital communication channels, including the school website, social media, and portals. In addition, this individual will track data analytics for our digital platforms and assist in managing all projects through the communications process. The ideal candidate will be a talented writer and project manager who possesses superior organizational skills, an interest in and aptitude for systems management and data analytics, and an enthusiastic attitude to engage with all members of the school community.

Responsibilities Include:

  • Support the Communications Director in planning, development, and execution of all GCDS Communications projects and work with all members of the Communications team on strategic brand advancement
  • Work with the Director to develop, implement, and analyze marketing plans
  • Engage with the school community on an ongoing basis to create editorial content for the school website and all social media platforms
  • Write, produce, and edit own work and the work of others; within and external to the Communications Department; proof communications for accuracy and adherence to GCDS guidelines
  • Initiate and manage editorial calendar including social media, "Headlines" videos, advertising, website updates, and public digital presence
  • Manage and oversee GCDS social media channels, create content that promotes GCDS to internal and external constituencies, and analyze effectiveness of campaigns
  • Coordinate strategic approach for all GCDS social media accounts; oversee use policies and best practices, collaborating with other GCDS social media account content producers
  • Manage analytics of website, social media, and all digital platforms and make recommendations based on evaluation of data
  • Manage projects from point of request through to completion; ensure timely delivery via tracking and monitoring of status of all projects
  • Stay current with the latest digital and social media best practices and technology
  • Provide editorial content and coverage in support of special events, performing arts, athletics, and other programs on campus, as well as Development and Admissions Office initiatives and those of other departments, as needed
  • Conduct interviews, develop scripts, and distribute editorial content appropriately
  • Work closely and productively with all members of the Communications staff to understand timing of all projects and ensure cohesive messaging
  • Respond to requests for information and oversee correspondence, as needed
  • Attend school events to develop content and understanding of school culture
  • Place all insertion orders and oversee processing of all invoices
  • Other duties as assigned
Required Qualifications:
  • A bachelor's degree in Communications or related
  • 5+ years of meaningful experience in a communications/marketing role, preferably within an educational institution
  • Ability to think strategically about the school's communications needs
  • Excellent written and verbal communication skills; writing samples will be requested
  • Superior proofreading ability
  • Advanced ability with a wide array of communications and print production technology, visual applications and programs
  • Strong interpersonal skills and demonstrated ability to connect with all members of the community and ability to creatively solve problems by working collaboratively with stakeholders
  • Advanced capability with communications technology, including Google docs, Microsoft Office suite, Adobe Creative Cloud, website and all social media platforms
  • Ability to manage multiple projects simultaneously through production and meet deadlines while addressing competing priorities
  • Excellent organizational skills and the ability to manage a large library of digital editorial content
  • Ability to adhere to deadlines and clearly communicate project status and needs
  • Attention to detail and commitment to accuracy in all aspects of work
  • Ability to maintain absolute confidentiality and the integrity of all aspects of information disseminated within or external to the school community
  • Commitment to being part of a diverse, equitable, and inclusive school community
  • Cultural competency skills to successfully collaborate across difference
  • Advanced knowledge of analytics for digital platforms (e.g., website, social media channels, etc.) and ability to develop recommendations based on data
  • Proficiency with website content management systems (e.g., Interactive Schools ), mass communication systems (e.g., Veracross/Composer, Mailchimp, K-12 Alerts), work order tracking systems (e.g. Zendesk), and social media channels (e.g., Instagram, YouTube, Facebook, Twitter, LinkedIn, Vimeo)
  • Availability to work occasional evening and weekend hours, as needed
  • Working knowledge of copyright laws, image licensing, digital privacy laws, and accessibility guidelines (i.e. WCAG 2.0)
Preferred Qualifications:
  • Previous experience in an independent school setting
  • Background with brand management
  • Spanish proficiency

Interested candidates are invited to use the link provided to submit a cover letter and resume to:

Raquel Salcedo, Director of Recruiting & Talent

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