Search marketing manager

2 weeks ago


Mission, United States CareerBuilder Full time

Overview and scope of job role:
We are seeking a driven and experienced Search Marketing Manager to lead our search engine marketing initiatives. The Search Marketing Manager will play a critical role in developing and executing strategies to optimize our online visibility, drive qualified traffic, and enhance our search engine performance. The ideal candidate should possess a deep understanding of PPC & SEO, stay current with industry trends, and have a proven track record of achieving measurable results.
Key responsibilities and accountabilities:
1. Search Strategy Development:
a. Lead the development and execution of comprehensive search engine marketing strategies to increase organic & paid search rankings and visibility across all major search engines.
b. Oversee the identification of target keywords and optimization of website content for improved organic search performance (via both internal & external teams).
2. Training & Development:
a. Skill Enhancement: Assessing the skill levels of team members and identifying areas for improvement. Provide targeted training sessions, workshops, and resources to enhance their expertise in various aspects of search marketing.
b. Industry Education: Keeping the team updated on the latest trends, algorithm changes, and emerging technologies in the search marketing landscape. Facilitate continuous learning through regular knowledge-sharing sessions.
c. Cross-Functional Collaboration: Promoting collaboration between the search marketing team and other departments, such as content, design, and development. Facilitate knowledge-sharing and joint initiatives that contribute to cohesive marketing strategies.
3. Paid Search Campaigns:
a. Manage the team responsible for pay-per-click (PPC) advertising.
b. Provide guidance and direction to optimize campaign performance and enhance ROI.
4. Third-Party Agency Management:
a. Collaborate with external agencies for PR, link building, technical SEO, and content development.
b. Maintain strong relationships with agency partners, ensuring alignment with our search marketing goals.
5. Analytics and Reporting:
a. Utilise web analytics tools to track, measure, and review key performance indicators (KPIs) related to search engine marketing efforts.
b. Provide regular reports and insights to demonstrate the impact of search marketing initiatives on business goals.
6. Competitive Analysis:
a. Conduct ongoing competitive analysis to identify opportunities and trends within the search landscape.
7. Budget Management:
a. Oversee the management of the search marketing budget, ensuring effective allocation of resources to different campaigns and channels for maximum impact.
8. Collaboration and Leadership:
a. Work closely with cross-functional teams, including content, design, development, and marketing, to align search strategies with broader marketing initiatives.
b. Lead and manage the search marketing team, providing mentorship, guidance, and performance evaluation.

#J-18808-Ljbffr



  • Mission, United States Netwalkers Full time

    P.S: Application link on the last paragraph. About Netwalkers NG Mission We help small and medium scale businesses in Nigeria with intelligent solutions to scale their businesses or automate work processes. We provide insights and resources to help drive the business forward and faster. We do these through custom, functional websites, and computer...


  • Mission, United States CareerBuilder Full time

    Stereolabs est la scale-up leader des solutions de vision intelligentedestines aux domaines de l'agriculture et de la logistique. Nous avons cr descapteurs 3D et une intelligence artificielle avancequi permet dereproduire le fonctionnement de la vision humaine. Ainsi, nous permettons toute machine mobile de devenir autonome et d'assister l'homme dans ses...


  • Mission, United States Stereolabs Full time

    Stereolabs est la scale-up leader des solutions de vision intelligentedestinées aux domaines de l'agriculture et de la logistique. Nous avons créé descapteurs 3D et une intelligence artificielle avancéequi permet dereproduire le fonctionnement de la vision humaine. Ainsi, nous permettons à toute machine mobile de devenir autonome et d'assister l'homme...


  • Mission, United States CareerBuilder Full time

    Senior Manager, Developer Product Marketing @Bitwarden Designed with the most security-conscious user in mind, our password management solution helps individuals, teams, and organizations worldwide. For individuals: Bitwarden is the safest way to guard against password theft by creating and managing strong, unique passwords across all your devices. For...


  • Mission, United States Nomadgao Full time

    Senior Manager, Developer Product Marketing @Bitwarden Designed with the most security-conscious user in mind, our password management solution helps individuals, teams, and organizations worldwide. For individuals: Bitwarden is the safest way to guard against password theft by creating and managing strong, unique passwords across all your devices. For...


  • Mission, United States Oak Street Health Full time

    Company: Oak Street Health Title: Director - Marketing Location: Treehouse Role Description: At Oak Street Health, we are building a leading marketing and brand strategy team, which plays a vital role in shaping how the brand is perceived in the market, driving consumer engagement and growth, and ultimately maximizing the number of patients we are able to...


  • Mission, United States CareerBuilder Full time

    Marketing Coordinator - Temporary page is loaded Marketing Coordinator - Temporary Apply locations Full Sail time type Part time posted on Posted 4 Days Ago job requisition id R00009318 If you're looking for the chance to learn, grow, and make a contribution to the community, look at employment opportunities with Full Sail University. You'll find your choice...

  • Marketing Manager

    2 weeks ago


    Mission, United States CareerBuilder Full time

    Der Zukunft Gestalt geben. Wir treiben wir die Revolution in der IT- und Technologiebranche voran. Mit Spezialisierung auf IT-Solutions, Digital Signage, Glasfasertechnik, Elektrotechnik und Smart Home Lsungen, gestalten wir nicht nur die Zukunft der Technik, sondern auch die Art und Weise, wie Menschen leben und arbeiten. Unsere Mission ist es, durch...


  • Mission, United States Anglicare Full time

    Marketing Specialist - Community & Mission Job no: 504726 Work type: Permanent Full-Time Categories: Marketing Permanent Full Time Opportunity! Work with purpose - not just another Marketing role! Are you passionate about making a difference? Join us at Anglicare, a leading local charity, and contribute to enriching communities across the greater...

  • Marketing Specialist

    2 weeks ago


    Mission, United States CareerBuilder Full time

    Marketing Specialist - Community & Mission Job no: 504726 Work type: Permanent Full-Time Categories: Marketing Permanent Full Time Opportunity! Work with purpose - not just another Marketing role! Are you passionate about making a difference? Join us at Anglicare, a leading local charity, and contribute to enriching communities across the greater Sydney....

  • SEO & SEM Specialist

    2 weeks ago


    Mission, United States CareerBuilder Full time

    HuedLife Pvt Ltd: Pioneering the Future of Sustainable Consumer Brands in India Huedlife Pvt Ltd is a media company and a house of brands focused on creating the next-gen sustainable & and clean consumer brands of India. In the dynamic landscape of modern business, a new wave of companies is emerging, driven by a commitment to sustainability and a deep...

  • SEO & SEM Specialist

    19 hours ago


    Mission, United States Hued Magazine Full time

    HuedLife Pvt Ltd: Pioneering the Future of Sustainable Consumer Brands in India Huedlife Pvt Ltd is a media company and a house of brands focused on creating the next-gen sustainable & and clean consumer brands of India. In the dynamic landscape of modern business, a new wave of companies is emerging, driven by a commitment to sustainability and a deep...

  • Event Manager F/M

    3 days ago


    Mission, United States CareerBuilder Full time

    Candriam is a global multi-specialist asset manager and a recognized pioneer and leader in sustainable investment. For more than 25 years, Candriam has offered innovative and diversified investment solutions across many asset classes including fixed income, equities, absolute return , asset allocation and illiquid assets. As a Responsible Employer, Equal...

  • Brand Supervisor

    1 week ago


    Mission, United States CareerBuilder Full time

    Are you energized by teamwork, business strategy and a creative work environment? We're looking for Brand Supervisor to execute multichannel campaigns that drive response rates, sell products and services and accomplish our clients' business goals. As the Brand Supervisor you'll oversee day-to-day development and execution of brand strategies and campaigns...


  • Mission Viejo, United States CareerBuilder Full time

    CGS Business Solutions is committed to helping you, as an esteemed Technical Professional, find the next right step in your career. We match professionals like you to rewarding consulting or full-time opportunities in your area of expertise. We are currently seeking Technical Professionals who are searching for challenging and rewarding roles for the...


  • Mission Viejo, United States CGS Business Solutions | INC 5000 Company Full time

    CGS Business Solutions is committed to helping you, as an esteemed Technical Professional, find the next right step in your career. We match professionals like you to rewarding consulting or full-time opportunities in your area of expertise. We are currently seeking Technical Professionals who are searching for challenging and rewarding roles for the...

  • Office Manager

    1 week ago


    Mission, United States Floor Coverings International of Kansas City West Full time

    Job DescriptionJob DescriptionCome work for Kansas City's Favorite Flooring Company for 2023! We are part of the #1 mobile flooring company in America. With over 250 locations across the United States and Canada, our unique shop-at-home model allows customers to get perfect new floors without leaving their home.We are seeking an Office manager to become...

  • Marketing Intern

    2 weeks ago


    Mission Viejo, United States Philadelphia Insurance Companies Full time

    Marketing Statement Philadelphia Insurance Companies, a member of the Tokio Marine Group, designs, markets and underwrites commercial property/casualty and professional liability insurance products for select industries. We have been in operation since 1962 and are nationally recognized as a member of Ward's Top 50 and rated A++ by A.M.Best. Duties +...

  • Marketing Intern

    2 days ago


    Mission Viejo, United States Philadelphia Insurance Companies Full time

    Marketing Statement Philadelphia Insurance Companies, a member of the Tokio Marine Group, designs, markets and underwrites commercial property/casualty and professional liability insurance products for select industries. We have been in operation since 1962 and are nationally recognized as a member of Ward's Top 50 and rated A++ by A.M.Best. Duties +...


  • Mission Viejo, United States CGS Business Solutions | INC 5000 Company Full time

    CGS Business Solutions is committed to helping you, as an esteemed Technical Professional, find the next right step in your career. We match professionals like you to rewarding consulting or full-time opportunities in your area of expertise. We are currently seeking Technical Professionals who are searching for challenging and rewarding roles for the...