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Digital Marketing Manager, THV

4 months ago

Irvine, United States Edwards Lifesciences Full time

Job Description

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under treated. Edwards' groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It's our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. This project manager will initiate, plan, execute, control and manage all aspects of projects to ensure ultimate project success within THV Marketing.

Develop and deploy content across channels to support our digital campaigns and strategies that drive brand value, engage existing customers, expand user base, and contribute to achieving our business goals while supporting key initiatives, product launches, and market development campaigns.

How you'll make an impact:
•Identify, develop and lead the execution of digital touch points across the customer journey, from acquisition to retention and engagement including creating rich content for websites, display ads, and social media utilizing digital expertise to provide content recommendations that resonate with target audience.
•Enhance customer experience and improve targeted, personalized and relevant campaigns across each audiences' journey in collaboration and partnership with stakeholders (e.g., program / strategy leads, brand, agencies) in the development of digital creative, messaging and tactics
•Act as internal and external digital producing consultant and collaborate with stakeholders (e.g., clinical, regional marketing teams and program / strategy leads) to regionalize global content, review materials and ensure a positive customer experience across all touch points, globally
•Lead global projects tied to the creation of new digital assets, including defining requirements, gathering key stakeholder requirements, managing vendor relationship, navigating internal IT process, developing training, and executing roll-out
•Identify and lead the optimization of campaigns, digital infrastructure (e.g. apps, websites) and processes
•Plan and develop robust email marketing (drip and nurture) campaigns (in collaboration with program / strategy leads and brand partners)
•Partner with the therapy development marketing program analyst to develop metrics to track program effectiveness and ROI, and consequently implement program optimization recommendations to increase program effectiveness and maximize ROI
•Partner with agency technical leads to coordinate launches, QA, deployment on BU sites
•Other Incidental duties

What you'll need (Required):
Bachelor's Degree in in a related field, 8 years experience of digital experience or a Master's degree with 6 years of experience
Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry Preferred

Must be on campus 3 days a week

What else we look for (Preferred):
•Experience executing digital ads, SEM, and social media campaigns, including audience targeting
•Ability to partner with agency relationships
•Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
•Ability to adapt to new technologies
•Ability to adapt to rapidly changing environment
•Strong problem-solving, organizational, analytical and critical thinking skills
•Strict attention to detail
•Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
•Ability to manage competing priorities in a fast paced environment
•Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California, the base pay range for this position is $115,000 to $163,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to complying with the requirements and guidance from our government authorities and to protecting our vulnerable patients and the healthcare providers who are treating them around the world. As such, all Healthcare Interacting positions require COVID-19 vaccination, which includes anyone who directly interfaces with patients and those who interact with healthcare providers as part of their role. If hired, as a condition of employment, you will be required to submit proof that you have been fully vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in countries where it is prohibited by law to impose vaccination. In countries where vaccines are less available, or other requirements exist, we may institute alternate measures that optimize patient safety and healthcare provider safety, which may include regular COVID testing or specific masking requirements.