Social Media Manager
1 week ago
1. Create, curate, publish, and manage content on Yale University's primary social media accounts, ensuring posts reflect the university's priorities.2. Identify and produce original, social-first content for Yale's current channels and identify opportunities to adjust our channel mix in the future.3. Maintain a social media editorial calendar in coordination with OPAC's other editorial calendars.4. Monitor social media and other communications to identify and promptly address potential issues or concerns.5. Continuously audit emerging trends, platform updates, and social media best practices to enhance strategy and performance.
Required Skill/ability 1: Proficiency in creating, curating, and scheduling engaging and relevant content for social media channels such as X (formerly known as Twitter), TikTok, Facebook, Instagram, LinkedIn, and Threads.
Required Skill/ability 2: Strong writing and visual storytelling skills and demonstrated experience producing photography, videography, and/or basic graphic design for social media platforms. (*Must provide link to portfolio)
Required Skill/ability 3: Ability to maintain and optimize asocialmediacontent calendar, ensuring timely delivery of a steady stream of compelling content across all channels.
Required Skill/ability 4:
Skilled in tracking social media metrics and insights to assess campaign performance, identify trends, and make data-driven decisions to elevate social media presence.
Required Skill/ability 5: Knowledge ofsocialmediamanagement and intelligence tools, such as SproutSocial, and experience in online community management and monitoring to identify and promptly address potential issues or crises.
Preferred Education: Bachelor's Degree and three years of relevant professional experience in social media management, journalism, communications, marketing, or a related field, with specialized skill in developing dynamic content for social media platforms. Proficiency in use of TikTok. Familiarity with basic graphic design software. Experience with video production.
Work Week: Standard (M-F equal number of hours per day)
Posting Position Title: Associate Digital Communications Officer
University Job Title: Social Media Manager
Preferred Education, Experience and Skills: Bachelor's Degree and three years of relevant professional experience in social media management, journalism, communications, marketing, or a related field, with specialized skill in developing dynamic content for social media platforms. Proficiency in use of TikTok. Familiarity with basic graphic design software. Experience with video production. Bachelor's Degree and three years of relevant experience or an equivalent combination of education and experience.
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