Marketing Communications Specialist

4 weeks ago

Houston, United States Clearpoint Full time

Title: Marketing Communications Specialist

Client: Manufacturing Company

Location: Houston, Texas (onsite)

Type: Contract

Pay: $40/hour

Summary:

  • Create effective marketing campaigns that engage B2B target audience and reliably boost sales.
  • Work with cross-functional internal teams to develop and execute the highest-quality marketing strategies and initiatives.
  • Ensure marketing plans align with corporate business goals, mission, and vision.
  • Prepare needs analysis assessing customers' needs and business sales marketing objectives.
  • Support senior executive team with accurate and timely project status reports and using marketing automation programs and communications materials.
  • Enhance product line management services to prospects.
  • Leverage strong time management and organizational skills.
  • Work with marketing team organization to develop and implement company marketing plans on strategy alignment.
Duties:
  • Create, write, and edit compelling marketing content to support B2B client challenges, and develop strategies,.
  • Manage successful marketing communications programs to support the product lines and overall business objectives for sales marketing organization.
  • Develop corporate product line brands, managing marketing budget, as well as trade show event planning, and project management.
  • Disseminate marketing campaign analytics data via social media, and B2B marketing tools.
  • Compile market research and fine-tuning ongoing marketing campaigns to maximize ROI.
  • Plan and oversee the implementation of marketing plans, projects, materials, and initiatives.
  • QA marketing deliverables to ensure they align with our brand's goals and objectives and are up to standard.
  • Monitor and measure campaign performance data, manage and maintain program updates, and interpret analytics to identify areas for improvement.
  • Maintain strong relationships with vendors, partners, internal customers, and third-party companies.
  • Coordinate product and partner updates and postings to the website team to ensure all content is properly organized and regularly published.
  • Manage the marketing content calendar and manage the Asana project management tool.
  • Maintain the company's CMS (content management system) marketing resource library.
Requirements:
  • 4 to 5 years of B2B marketing communications experience within a corporate company or agency firm.
  • Must have an online portfolio of writing samples; written communication skills are a must.
  • Versed in Asana event project management software is a big plus
  • Advanced proficiency with Microsoft Office Suite, Excel, PowerPoint, Project, and Visio.
  • Familiarity with design programs such as Canva, Adobe Creative Suite or related software.
Education:
  • Bachelors degree in Marketing, Communications, PR, Journalism or related field

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