Technical Content Marketing Manager San Mateo, CA United States Marketing
3 weeks ago
- Deeply understand the IT and security professional audiences and ideate on technical-first content targeted at these personas across both written (longform thought leadership, infographics, whitepapers, etc) as well as video media
- Partner with Creative team to develop a video series showcasing more in-depth features of our various products via explainer videos
- Source participants such as internal experts, external partners, and passionate end users to contribute to content; serve as a technically-minded moderator in video or audio content
- Potentially launch a newsletter targeted at IT professionals with original content as well as aggregated content that would be of interest to this audience
- Test other channels (e.g., podcast series) that could resonate with this audience and develop associated content calendar
- Demonstrate advanced editorial craftsmanship, storytelling, and copywriting skills in all content including both written content and video scripts
- Ensure adherence to Verkada brand guidelines, tone of voice and style consistency
- Preferred technical background, former IT professional is a strong plus
- 4+ years of proven content marketing experience, with experience across a variety of content types including longform content (e.g., thought leadership pieces), short form content (e.g., infographics) and video script writing
- Proven ability to communicate technical information and concepts in an engaging manner to a technical audience
- Experience creating short (
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