Sr. Marketing Analyst, Talent Acquisition

2 weeks ago

Mountain View, United States Intuit Full time

Overview Come join Intuit’s Talent Acquisition team as a Sr. Marketing Analyst What you'll bring + 5+ years related work experience in the marketing analytics space + Bachelor’s or Master’s degree (in a quantitative field preferred) or equivalent work experience + Advanced proficiency in SQL, Testing, and Data Visualization Tools (Tableau/Qlik) + Experience with enterprise marketing automation platforms and relationship marketing + Strong understanding of marketing channels, including email, paid social, SEM, SEO, direct mail, events, etc. + Experienced in ETL, integrating data from various sources (Data Lake, third party data, CRM, etc) + Experienced in web analytics (Adobe Analytics, Google Analytics) a plus + Strong problem-solving skills, ability to structure problems into an analytics plan, execute and provide final solution and insight + Experience with synthesizing large scale data sets to generate insights and recommendations + Track record of using data and insights to drive change and implement new initiatives + Strong communication skills, ability to clearly articulate insights to a wide range of audiences (technical & non-technical) + Strong program management and organization skills and ability to manage multiple projects and work with multiple business partners. + Intellectual curiosity, flexibility, and high attention to detail + Thrives in a fast-paced work environment, prioritizing and executing on the most critical projects How you will lead + Design, analysis, and interpretation of projects from data requirement gathering to data processing, prototyping, modeling, and recommendations + Collect, analyze, and interpret complex data sets from various sources to derive insights and identify trends + Identify opportunities for improvement and streamline processes through automation and leveraging technology + Communicate project status, progress, risks and updates to stakeholders and senior leadership. + Support the preparation of reports, presentations, and recommendations to support marketing insights socialization + Construct, manage, and communicate detailed reports and visualizations to provide insights and demonstrate marketing impact and investment (guidance on what durable metrics are important to measure performance) + Use data models and logic created by Marketing Data Scientist/Architect to build and maintain marketing funnels + Offer decision making support and recommendations to talent marketing team, based on data driven analysis + Support complex ad-hoc projects and initiatives as required, demonstrating flexibility and adaptability: Specific channel reporting e.g., email (acquisition, nurture, in-funnel), events based on requirement provided EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.

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