Product Marketing Consultant

2 weeks ago


San Jose, United States Pullflow Inc Full time

Pullflow is looking for a product marketing consultant to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate experienced B2B SaaS product marketer with proven success in working with emerging products and driving GTM strategies. Experience in software-developer productivity is strongly preferred.

Responsibilities:

  • Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
  • Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market
  • Sales enablement - Communicate value proposition and provide high value sales tools, training, and collateral
  • Demand generation - Develop and implement strategies to drive product awareness and demand
Requirements:
  • Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
  • Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.
  • Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing


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