Director, Analytics

1 week ago

Chicago, United States Publicis Collective Full time

Job Description

Job Description Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI. As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat. Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands. Job Description

As a senior member of the Analytics team, the Director will be responsible for managing and developing junior team members while overseeing and leading the development and delivery of data driven solutions to improve marketing performance and understand the impact. The Director of Analytics will collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics and measurement approaches to meet those objectives. The Director will lead clients, agency teams and partners through the transformation of digital marketing strategies and operationalization of key functions, balancing learning and innovation with efficiency and automation. There is a focus on the development of client analytic strategies and the development of frameworks and methods across the practice. This role must be able to solve business issues through data, creativity and human-insights and by partnering with various key stakeholders. Role Overview: Client Leadership & Business Development Provide strategic thought-leadership to senior client stakeholders and cross-functional partners by designing, prioritizing and executing strategic projects to improve marketing performance Lead development of analytics solutions to address client’s business and marketing needs Work as part of a cross-functional team to understand business and marketing objectives and develop integrated marketing solutions and approaches to meet those objectives and improve marketing performance Provide cross-agency data and analytic leadership across task orders to continuously drive collaboration and consistency across team Generate and communicate clear, compelling data analysis in a clear and insightful narrative with actionable insights to ensure data is easily accessible and insightful Practice Development Enhance and improve measurement and analytics frameworks and methods to address client and industry strategies including the integration of digital media and customer analytics to increase market performance Collaborate across a broad range of agency stakeholders including, media, strategy, operations and data science, for development and refinement of capabilities. Drive the use of analytics forward thinking across the organization and the evolution of our reporting infrastructure by adopting cutting-edge technologies and best practices Identify new trends, technologies, and solutions in the marketplace, and within Publicis Groupe, around digital marketing measurement and development of business plans to address client needs and innovation opportunities Drive education around the relationship between advertising

investment/activity

and client’s long-and short-term business growth Scope and oversee design and execution of outcome-based measurement approaches that fuel short and long-term business goals Qualifications

8 to 10 years of experience in interactive marketing and/or business consulting using data to drive marketing recommendations and decision-making 4+ years of client facing/consulting experience Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus Proven ability to partner cross-functionally and develop strong, impactful client relationships Extensive digital expertise including digital marketing measurement and associated data and technology platforms Strong knowledge of one or more analytics disciplines including CRM, Predictive Modeling, Marketing Mix Modeling and Attribution, Experimental Design, and A/B Testing Ability to quickly evaluate complex client issues and demonstrated experience in solving client’s business challenges with analytics solutions Excellent communication skills including the ability to influence senior decision makers within agencies and external stakeholders Excel in conveying technical and complicated statistics concepts to non-technical audiences Able to demonstrate thought leadership around brand and performance marketing and data-driven marketing strategy. Deep understanding of how to use digital media and emerging channels to drive brand growth, customer acquisition, retention, and ROI Actively participate and contribute to the evolution of the analytics value proposition within and across the agency Highly adaptable, works well in an environment of change, and has ability to work well and lead autonomously in a fast paced entrepreneurial environment Ability to manage multiple

projects/brands/direct -reports simultaneously and deliver work with excellence Experience in mining data to extract and synthesize information into actionable insights

Additional Information

All your information will be kept confidential according to EEO guidelines. # LI-Hybrid

#J-18808-Ljbffr

  • Senior Manager/ Associate Director

    2 weeks ago

    Chicago, United States Tiger Analytics Full time

    Job DescriptionJob DescriptionTiger Analytics is pioneering what AI and analytics can do to solve some of the toughest problems faced by organizations globally. We develop bespoke solutions powered by data and technology for several Fortune 100 companies. We have offices in multiple cities across the US, UK, India, and Singapore, and a substantial remote...

  • Senior Manager/ Associate Director

    1 month ago

    Chicago, United States Tiger Analytics Full time

    Job DescriptionJob DescriptionTiger Analytics is pioneering what AI and analytics can do to solve some of the toughest problems faced by organizations globally. We develop bespoke solutions powered by data and technology for several Fortune 100 companies. We have offices in multiple cities across the US, UK, India, and Singapore, and a substantial remote...

  • Director, Analytics

    3 weeks ago

    Chicago, United States Publicis Groupe Full time

    Company Description At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster,...

  • Director, Analytics

    2 weeks ago

    Chicago, United States Publicis Collective Full time

    Job DescriptionJob DescriptionCompany DescriptionAt Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of...

  • Director, Analytics

    1 month ago

    Chicago, United States Publicis Collective Full time

    Job DescriptionJob DescriptionCompany DescriptionAt Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of...

  • Director, Reporting and Analytics

    3 weeks ago

    Chicago, United States Aspen Dental Full time

    Aspen Dental Director, Reporting and Analytics Chicago , Illinois Apply Now The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct...

  • Director, Analytics

    1 month ago

    Chicago, United States Merkle Full time

    **Analyst**: **Remote | Chicago, IL** **About the job**: The**_ Director, Analytics_** leads the development of data-driven solutions for clients - including report automation, analysis, and insight - with the objective of optimizing the performance of media initiatives. The **_Director_** will manage data and insight delivery processes, inspire creativity,...

  • Senior Manager/Associate Director

    3 weeks ago

    Chicago, United States Tiger Analytics, LLC Full time

    Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning, and AI. Our business value and leadership have been recognized by various market research firms, including...

  • Director, Reporting and Analytics

    1 month ago

    Chicago, United States Aspen Dental Full time

    The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Working...

  • Director, Reporting and Analytics

    3 weeks ago

    Chicago, United States Aspen Dental Full time

    The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Working...

  • Reporting & Analytics Director

    4 weeks ago

    Chicago, United States Elevance Health Full time

    Location: This position will work a hybrid model (remote and office). The Ideal candidate will live within 50 miles of our Elevance Health PulsePoint location in Indianapolis IN . The Reporting & Analytics Director is responsible for planning, directing, and guiding the resources and efforts of the team to achieve company objectives through proficient...

  • Associate Director, Analytics

    2 days ago

    Chicago, United States Publicis Collective Full time

    Job DescriptionJob DescriptionCompany DescriptionAt Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of...

  • Director, Omni-Channel Analytics

    4 weeks ago

    Chicago, Illinois, United States AbbVie Full time

    Carle HealthMonitor Technician- CMH Cardiac 5C in Peoria, ILAbbvieManager Inspection Management (all genders) - (unlimited / fulltime) in Lake County, ILPetSmartCustomer Engagement Manager in Chicago, ILCarle HealthED Tech - Emergency Department in Bloomington-Normal, ILWALGREENSPharmacy Technician / Pharm Tech Apprenticeship in Des Plaines,...

  • Director of Financial Reporting

    1 month ago

    Chicago, United States Taft Stettinius & Hollister LLP Full time

    Taft is currently seeking a Director of Financial Reporting & Analytics to join our team in our Chicago, Cincinnati, Cleveland, Columbus, Dayton, Detroit (Southfield), Indianapolis, or Minneapolis office. We are seeking a Director of Financial Reporting & Analytics with 5 to 10 years' experience to support our Chicago, Cincinnati, Cleveland, Columbus,...

  • Director, Advanced Analytics

    4 weeks ago

    Chicago, Illinois, United States Argenx Full time

    The Director, Advanced Analytics will help create an analytics roadmap that will support the strategies of the Indication Strategy Teams. (IST) You will have a deep understanding of how argenx functions, as well as how argenx can deepen Commercials Analytics. You will build close relationships with key stakeholders to ensure that the communitys effort is...

  • Director, Media Analytics

    4 weeks ago

    Chicago, United States rEvolution Marketing Full time

    rEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying, creative production and design,...

  • Director, Media Analytics

    4 weeks ago

    Chicago, United States rEvolution Marketing Full time

    rEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying, creative production and design,...

  • Director, Analytics

    4 weeks ago

    Chicago, United States Mike's Hard Lemonade Full time

    Based in our Chicago office (hybrid), the Director, Analytics & Insights is pivotal in shaping the strategic direction and operational effectiveness of the business through robust reporting solutions, advanced analytics and marketplace intelligence. In this role you will balance strategic vision with tactical execution, ensuring that the analytics and...

  • Director Advanced Analytics

    4 weeks ago

    Chicago, United States Healthcare Businesswomen's Association Full time

    Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? At Lundbeck, we are tirelessly dedicated to restoring brain health, so every person can be their best. Inspired and driven by our purpose, we are the only global biopharmaceutical company focused solely on brain...

  • Director, Data Analytics

    1 month ago

    Chicago, United States CMI Media Group Full time

    Description Position at CMI Media Group The Director is responsible for setting the strategic vision for short and long-term process and deliverable enhancements in conjunction with the DA leadership team. They ensure that the department continually delivers on objectives by working with business leads at CMI and clients, and applying continued...