Director, Omni-Channel Analytics

2 weeks ago

Chicago, Illinois, United States AbbVie Full time
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Company:

Abbvie

Location:

Lake County, IL

Employment Type:

Full Time

Date Posted:

05/26/2024
Job Categories:

Administrative and Support Services, Advertising/Marketing/Public Relations, Biotechnology and Pharmaceutical, Finance/Economics, Healthcare, Practitioner and Technician, Information Technology, Internet/E-Commerce, Sales, Research & Development, Medical, Web Technology
Job Description
Director, Omni-Channel Analytics
About AbbVie

AbbVie's mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow.

We strive to have a remarkable impact on people's lives across several key therapeutic areas:

immunology, oncology, neuroscience, eye care, virology, women's health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio.

For more information about AbbVie, please visit us at . Follow @abbvie on Twitter , Facebook , Instagram , YouTube

and LinkedIn .


The Director of Omni-Channel Analytics leads a center of excellence for US Commercial with a focus on informing business decision-making through the development and delivery of robust analytic solutions.

This role partners with Brand Analytics, Digital Lab, Omni-Channel Strategy, and Data Strategy to support stakeholders in Health Care Provider Marketing, Consumer Marketing, and Medical Affairs.

This role requires a marketing analytics leader with the demonstrated technical and business acumen to leverage data, analytics, and technology to identify actionable insights across functional areas and position AbbVie as best-in-class in omni-channel customer experiences.

Additionally, this role will build an omni-channel analytics vision and roadmap to enhance the organization's execution and optimization of marketing and sales promotional channels.

Major Responsibilities:

Develop and gain stakeholder alignment for an Omni-Chanel Analytics vision and strategic roadmap

Lead a team of analytics leaders that are responsible for developing and executing omni-channel analytics solutions in the following areas:

Lead measurement planning workstreams for promotional channels to capture campaign objectives and provide recommendations for:

KPI selection, performance measurement, experimental design, and delivery of actionable insights
Design test-and-learn strategies for A/B and multivariate tests across digital/CRM channels to identify causal impact and iteratively improve performance through key learnings
Streamline the collection and automation of digital marketing data across channels and develop processes to integrate into dashboards to effectively communicate marketing performance to key stakeholders
Analyzes campaign results to identify opportunities to improve performance through key driver analysis and simulation
Develop and Deploy advanced statistical models and machine learning solutions to identify the drivers of brand performance

Leads projects of varying analytical sophistication, identifies efficient solutions, manages timelines, and delivers on expected outcomes
Partners with Customer Experience, Commercial Capabilities, Brand Analytics and Business Technology Solutions to design and execute scalable analytics solutions

Supervisory / Management Responsibilities:

Lead a team of 7-10; including 4 direct reports. Manage vendor relationships and budgets

Qualifications

Key Competencies:

Strong written and oral communication, presentation and inter-personal skills.
Experience working with and managing multiple internal partners and external agencies
Strong collaboration skills and ability to influence development and adoption of analytic capabilities.
Strong planning and organization skills.

Strong focus on teamwork, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability.

Education

:

Master's Degree preferred (Business Administration, Statistics, Economics, Engineering, or similar), with a concentration in marketing/sales/quantitative analysis.

Require Experience:

10+ years of experience in marketing analytics
10+ years of experience in multivariate statistics, statistical computing, and machine learning
10+ years of experience defining data and technology requirements to support analytics
10+ years of experience gathering business requirements and scoping analytics projects
5+ years of experience leading and developing direct reports

Required Skills:

10+ years of hands-on experience in SQL
7+ years of experience in R/Python
3+ years of experience in dashboard design and development (Qlik, Tableau, PowerBI, etc)
Adept in navigating a matrix environment at a large company, including effective communication and influence skills
Demonstrated ability to manage a wide variety of analytic projects / portfolio and multiple priorities

Preferred
Experience in a web analytics tool (Adobe or Google)
Experience in Experimental Design and Randomized Control Trials
Experience working with and analyzing syndicated pharma data (IQVIA, Symphony, etc)
Experience developing and deploying Omni-Channel analytics solutions such as Next Best Action

Accountability / Scope:

Reports to Director, Data Operations, Strategy and Advanced Analytics
Builds relationships and interacts with direct staff/team, internal peers, BTS, Field Force Effectiveness & Customer
Experience Directors/VPs, Brand Marketing Directors, Assoc Directors, GMs/VPs, and vendors.
Budget responsibility:

$10-20 MM
Focus (Scope):
60% Strategic/40% Tactical

Significant Work Activities
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Travel
Yes, 5 % of the Time
Job Type
Experienced
Schedule
Full-time
Job Level Code
D
Equal Employment Opportunity
At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients.

As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

Contact Information

Company Name:

Abbvie
Website:

#J-18808-Ljbffr

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