Marketing Manager

4 weeks ago

Dalton, United States PepsiCo Full time

Overview:

  • To lead and own end-to-end Philippines Quaker (and adjacent portfolios) strategy development, acting as its chief growth officer, applying a consumer-centric, insights-driven approach as you work with local teams across the MU.
  • To ensure Philippines Quaker acceleration, harmonizing both MU and local strategies, translating them into clear, actionable plans to support the achievement of volume, NR, and share growth ambitions.
  • To lead and develop Quaker Marketing team members across PhilMAPS markets, building a strong marketing talent pipeline to ensure continued business success.
Responsibilities:
  1. Philippines Quaker Brand-Building/Marketing Strategy Development: Work with PhilMAPS Foods Marketing Head, Philippines Commercial Head, and local Snacks marketing teams to create both short and long term brand and business goals. Develop and execute in-year action plans to win in the Oats category. Own Quaker learning agenda, laying out key business questions to guide insights team in securing data needed for the business to build consumer-centricity while at the same time allowing PEP to capitalize on key market opportunities.
  2. Philippines Quaker Marketing Team Capability Development: Ensure clear learning plan set for all PH Quaker marketing team members, with appropriate support and key milestones, to improve marketing capability and upskill overall team while driving consumer-centricity. Act as a role model, open and eager to learn new skills and try out new ways-of-working, especially with the ever-evolving marketing and overall business landscape.
  3. Philippines Quaker Innovation Roadmap: Develop brand expansion roadmap for PEP oats including relevant innovations- product & packaging to drive profitable growth. Quickly test alternative options to identify which innovations work best for local markets.
  4. Philippines Quaker Market Share and Brand Health Analysis: Analyze Volume, Value shares and Brand Equity Scores (where available) to understand market & consumer trends and inform decision making. Develop holistic action plans (4Ps) to grow consumption, gain share, and improve brand health.
  5. Philippines Quaker Foods Commercial Planning: Lead PH Quaker Annual Operating Plan (AOP) and Joint Business Plans (JBP), aligning with internal teams to ensure seamless continuity from planning to execution. Support PH Commercial Lead and guide local Quaker marketing teams to pinpoint new commercial opportunities to drive additional business. Coordinate with Regional Commercial Team, Hub Team, and/or Export Managers (of source country) to identify possible products to be imported.
  6. Philippines Quaker Marketing Campaign Development and Execution: Lead the development of communications and content around key brands to influence consumer behavior. Lead advertising development, from identification of consumer insight to testing of final assets and deployment. This includes working across PhilMAPS to find efficiencies in spend and project management, as well as localizing any global/regional content which is available and meets brands strategic imperative.
  7. Philippines Quaker New Product Innovations and Limited-Time-Only Launches: Coordinate with the Hub and local teams to identify new products to be launched locally, leading commercialization, working with cross-functional stakeholders to seek both approval and execute on-time and in-full launch.
  8. Philippines Quaker A&M Budget and EMFAR Management: Lead Quaker A&M Management for Philippines, developing spend calendar for the market and supporting local Snacks marketing teams to create their respective country calendars, ensuring alignment with AOP and JBP. Execute Monthly EMFAR Tracking to check total spending progress vs plan and budget. Develop and manage Media Plan and work with agencies to deliver highest efficiency based on Marketing Objective.
  9. Philippines Quaker Promotional Calendar: Work with PH Quaker Category & Trade Marketing Manager to develop a consumer promotion calendar, driving profit accretive, incremental growth for PEP. Leverage our scale to drive time and spend efficiency across markets while at the same time ensuring on-time and in-full execution.
  10. Monthly Business Review: Lead Philippines Quaker Monthly Business Review with Commercial Lead, Marketing Managers, and Sales teams, to collect and analyze relevant data (ie offtake, distribution, support plans, etc) to continuously strengthen country plans and ensure AOP achievement. Lead PH Quaker Monthly Business Review, assessing total PH Quaker performance, including clear articulation of priorities to be focused on to drive the business, and appropriate action plans moving forward. Ensure objectives are communicated using S.M.A.R.T (Specific, measurable, achievable, relevant, and time-bound) principles to properly align with both local teams and senior leadership, allowing the team to move in one direction.


Qualifications:
  • Knowledge & Experience
    • University degree, Marketing/Business degree is a preference
    • At least 8 years work experience (strong marketing management background) in an FMCG environment with at least 3 year experience at a Senior Product Manager level
    • Knowledge of Marketing Fundamentals is a must (Brand Communications, Brand Strategy, Innovations, Media Planning, Insights Mining, and etc.)
    • Analytical Skills - Can work comfortably with numbers and developing assumptions based on findings and ability to work with ambiguity
    • Project Management - Can develop and manage overall project plans (identifying & monitoring resources: budget and people) ensuring seamless implementation
    • Communication Skills - Can present data/insights in clear, concise and impactful way (crafting of presentation decks and articulating research findings); Attains alignment from key stakeholders
    • Capability Building- Can develop skills or coach performance of partner distributors

  • Product Marketing Manager

    3 weeks ago

    Dalton, United States Engineered Floors Full time

    The Product Marketing Manager (PMM) has the responsibility to launch, communicate, and drive all products and programs within their designated product category to the Residential Sales team as well as our customer base. They must drive our key retail Marketing Manager, Marketing, Product Development, Manager, Residential, Customer Service, Business Services

  • Marketing Manager

    2 weeks ago

    Dalton, United States Shaw Industries Full time

    Job Title Marketing Manager – Strategic Partnerships Position Overview As a Marketing Manager, you will be responsible for helping to develop and execute comprehensive marketing plans to drive sales and increase market share in the Builder, Multifamily, and Specialty Market segments. You will work closely with the Senior Marketing Manager, Business...

  • Marketing Manager

    1 day ago

    Dalton, United States Shaw Industries Full time

    Job Title Marketing Manager – Strategic Partnerships Position Overview As a Marketing Manager, you will be responsible for helping to develop and execute comprehensive marketing plans to drive sales and increase market share in the Builder, Multifamily, and Specialty Market segments. You will work closely with the Senior Marketing Manager, Business...

  • Marketing Event Manager

    1 week ago

    Dalton, United States Shaw Industries Group Inc Full time

    Job Title Marketing Event Manager Position Overview Position Objectives: The Marketing Events Manager will provide unique experiences for a variety of stakeholders, including customers, sales teams, executives, suppliers and partners, while providing strategic direction and execution in planning and logistics associated with large sales meetings and customer...

  • Sr. Marketing Manager

    2 weeks ago

    Dalton, United States Shaw Industries Full time

    Job Title Sr. Marketing Manager – Strategic Partnerships Position Overview As a Marketing Manager, you will be responsible for helping to develop and execute comprehensive marketing plans to drive sales and increase market share in the Builder, Multifamily, and Specialty Market segments. You will work closely with the Senior Marketing Manager, Business...

  • Sr. Marketing Manager

    2 days ago

    Dalton, United States Shaw Industries Full time

    Job Title Sr. Marketing Manager – Strategic Partnerships Position Overview As a Marketing Manager, you will be responsible for helping to develop and execute comprehensive marketing plans to drive sales and increase market share in the Builder, Multifamily, and Specialty Market segments. You will work closely with the Senior Marketing Manager, Business...

  • Director of Marketing

    1 month ago

    Dalton, United States Precision Products Inc Full time

    Job Description Job Description Company Overview: Beginning over 30 years ago, a synergistic triad of US-based companies was born. Precision Products is an AS9100 certified manufacturer of precision parts with exacting standards: serving the aerospace, automotive, textiles, US Department of Defense, and many more industries. Lexlawn uses exclusive machinery...

  • Director of Marketing

    5 days ago

    Dalton, United States Precision Products Full time

    Job DescriptionJob DescriptionCompany Overview:Beginning over 30 years ago, a synergistic triad of US-based companies was born.Precision Products is an AS9100 certified manufacturer of precision parts with exacting standards: serving the aerospace, automotive, textiles, US Department of Defense, and many more industries. Lexlawn uses exclusive machinery...

  • Director of Marketing

    1 month ago

    Dalton, United States Precision Products Full time

    Job DescriptionJob DescriptionCompany Overview:Beginning over 30 years ago, a synergistic triad of US-based companies was born.Precision Products is an AS9100 certified manufacturer of precision parts with exacting standards: serving the aerospace, automotive, textiles, US Department of Defense, and many more industries. Lexlawn uses exclusive machinery...

  • Director of Marketing

    19 hours ago

    Dalton, United States Precision Products Full time

    Job DescriptionJob DescriptionCompany Overview:Beginning over 30 years ago, a synergistic triad of US-based companies was born.Precision Products is an AS9100 certified manufacturer of precision parts with exacting standards: serving the aerospace, automotive, textiles, US Department of Defense, and many more industries. Lexlawn uses exclusive machinery...

  • Customer Service Specialist

    6 days ago

    Dalton, United States Marketing Alliance Group Full time

    Title:Customer Service SpecialistDepartment:Customer ServiceLocation:Dalton, GA**Customer Service Specialist** **Alliance Printing** Dalton, GA Alliance Printing (AP) is seeking a Customer Service Specialist in Dalton, GA. *Customer Service Specialists* retrieve and compile orders from customer web portals, format orders into appropriate structure, input...

  • Creative Director

    1 week ago

    Dalton, United States Marketing Alliance Group Full time

    Creative Plastics is a designer and manufacturer of award winning, quality displays for a variety of markets, including retailers in the Health & Beauty sector is seeking a highly motivated and creative director who will contribute to the design process of our company. Job Summary: The Creative Director will support all parts of the design process, from...

  • Retail Construction Project Manager

    2 weeks ago

    Dalton, United States Marketing Alliance Group Full time

    >> Retail Construction Project Manager Retail Construction Project Manager Summary Title:Retail Construction Project Manager ID:11259Department:Project ManagementFacility Name:American Display & FixtureLocation:Dalton, GADescription **Retail Construction Project Manager** **American Display & Fixture** **Dalton, GA** As a Retail Construction Project...

  • Retail Construction Project Manager

    13 hours ago

    Dalton, United States Marketing Alliance Group Full time

    >> Retail Construction Project Manager Retail Construction Project Manager Summary Title:Retail Construction Project Manager ID:11259Department:Project ManagementFacility Name:American Display & FixtureLocation:Dalton, GADescription **Retail Construction Project Manager** **American Display & Fixture** **Dalton, GA** As a Retail Construction Project...

  • Sr Marketing Automation Specialist

    1 week ago

    Dalton, United States Mohawk Industries Inc Full time

    Are you looking for more? At Mohawk Industries, we're committed to more - more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team. As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis...

  • Junior Marketing Associate

    1 month ago

    Dalton, United States Smart Solutions Inc Full time

    DescriptionWe are seeking a Junior Marketing Associate for our consistently growing list of clientele. This firm identifies and develops new streams of revenue for clients through on-site promotions, innovative marketing strategies and advertising campaigns with a personal touch. Every product campaign is executed uniquely for each client's researched target...

  • Local Marketing Specialist

    2 weeks ago

    Dalton, United States Planet Fitness Full time

    BRAND SPECIALIST: Planet Fitness, the fastest growing fitness chain in the country and premier operator of fitness centers, is currently accepting applications for full-time entry level marketing positions. Applicants with a strong commitment to excellence, desire to learn and superior client service skills need only apply. The Brand Specialist will serve as...

  • Local Marketing Specialist

    2 days ago

    Dalton, United States Planet Fitness Full time

    BRAND SPECIALIST: Planet Fitness, the fastest growing fitness chain in the country and premier operator of fitness centers, is currently accepting applications for full-time entry level marketing positions. Applicants with a strong commitment to excellence, desire to learn and superior client service skills need only apply. The Brand Specialist will serve as...

  • Local Marketing Specialist

    3 weeks ago

    Dalton, United States Planet Fitness Full time

    BRAND SPECIALIST:Planet Fitness, the fastest growing fitness chain in the country and premier operator of fitness centers, is currently accepting applications for full-time entry level marketing positions. Applicants with a strong commitment to excellence, desire to learn and superior client service skills need only apply. The Brand Specialist will serve as...

  • Sr. Digital Manager

    1 week ago

    Dalton, United States Shaw Industries Full time

    The Digital Manager - COREtec is responsible for managing and optimizing COREtec’s digital marketing efforts and online presence. This role involves developing and executing comprehensive digital strategies, overseeing digital campaigns, optimizing online channels, and leveraging data-driven insights to achieve marketing objectives. Primary...