Content Marketing Specialist

3 weeks ago

Raleigh, United States WTW inc. Full time

We're seeking a creative and detail-oriented Content Marketing Specialist to join our growing team. The ideal candidate will have a passion for content writing and marketing, a willingness to learn about a new industry, and a desire to work with a team. A keen eye for detail will be required to follow content guidelines for multiple brands and products. This role is a great opportunity to gain valuable hands-on experience in a fast-paced creative environment while working with some of the nation's top insurance providers. This role has a hybrid schedule with in-office days on Tuesdays and Thursdays.

Summary of Responsibilities for Content Marketing Specialist:

•Work with the Content Director, Content Marketing Specialists, creative team, and internal marketing teams to develop content to support the overall business strategy.
•Write marketing assets including website content, emails, search ads, YouTube and TV scripts, social ads, guides, webinars, and more.
•Write ad copy with clear, quantifiable calls-to-action for clients and prospects.
•Stay up to date with competitor marketing tactics, best practices, and current trends, and disseminate findings to the relevant teams.
•Understand the consumer's needs and develop effective communications that turn visitors into customers.
•Ideate and pitch new content ideas to the Content Director, Content Marketing Specialists, and internal marketing teams across channels and verticals.
•Communicate individual priorities, issues, and performance to the Director and Content Team regularly.
•Partner with Content Director and Content Marketing Specialists to address all requests on scope and on time.
•Utilize data to inform content direction, putting performance as the paramount priority.

•Bachelor's degree or equivalent experience in English, Journalism, Business, Marketing, or related fields.
•Excellent verbal and written communication skills, interpersonal skills, and positive attitude.
•2-3+ years of content development or marketing experience in a professional setting.
•Ability to read and write in Spanish is a plus, but not required.
•Must work well with others, as well as independently.
•Ability to adapt writing tone and style based on a particular brand or audience.
•Basic understanding of content management systems (CMS) and project management tools such as Umbraco, WordPress, JIRA, Outlook, and others.
•Ability to multitask, hit tight due dates, and be resourceful in a fast-paced environment.
•Direct-to-consumer and performance marketing experience is preferred.

T RANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Equal Opportunity Employer / Disability / Vet

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