Content Marketing Specialist

1 month ago

Raleigh, United States Levitate Full time
Content Marketing Specialist - Custom

Levitate's employees share a very important mission and goal: helping small businesses grow and thrive. We all contribute to this goal in unique ways, and that's why we prioritize helping our staff identify their strengths and find genuine fulfillment in their roles.

Across every team and department at Levitate, you'll find friendship, enthusiasm, intelligence, and drive. In our pursuit to make the world a more creative and entrepreneurial place, we keep our company's five core values at the center of everything we do:
  1. Creating magic
  2. Showing customer empathy
  3. Making data-driven decisions
  4. Focusing on solutions, not problems
  5. Making small improvements every day

We are looking for a dedicated writer and editor to create best-in-class custom content for our clients. Our platform enables business owners to scale their personal, authentic communication with clients and others in their network, and we need a highly strategic writer and thinker to support our unique approach.

In this role, you will create a wide range of email marketing, social media campaigns, and newsletters on behalf of small to medium-sized businesses across multiple industries (insurance, financial, legal, accounting, real estate, mortgage, and non-profit). You will meet 1:1 with clients and take a consultative approach to help identify their needs and bring their content ideas to life

Responsibilities:
  • Lead 1:1 meetings with small business owners to consult on their marketing strategies and offer guidance based on their business goals
  • Conceptualize and create different types of content (emails, social media posts, digital newsletters) based on client requests
  • Collaborate with clients to edit and finalize their custom content pieces
  • Leverage our ClickUp management system to field requests and track each request through its lifecycle
  • Keep up with current events and conduct industry-specific research to understand client markets and produce relevant content
  • Embrace our data-driven best practices to develop high-performing subject lines and copy that inspires action
  • Contribute ideas and strategies for new content development and direction based on marketing trends, industry knowledge, and performance metrics
Qualifications:
  • Has a BA/BS in Marketing, Communications, Journalism, or related field (preferred but not required)
  • Is an exceptional, strategic writer, editor, and communicator who can tailor messaging, tone, and angle to align with client preferences and obtain great outcomes
  • Keeps up with the news and is curious about what's happening in the world and the impact of current events on the verticals we serve
  • Has a collaborative approach to work, an openness to feedback and editing, and a desire to master Levitate's unique tone and style
  • Is a strong project manager with the ability to juggle and prioritize a high volume of assignments
  • Social media experience strongly preferred
Our commitment to our staff is showcased not only through our strong company culture, but also through our employee-centric benefits and programs including:
  • Daily catered lunches from locally-owned restaurants and diverse snack offerings
  • Employee-led groups (run club, disc golf club, and book club, just to name a few) that bring employees with similar hobbies and interests together to inspire and build relationships
  • Plentiful opportunities to volunteer with and contribute to local organizations that align with the passions of our staff
  • Flexible PTO to facilitate strong work-life balance
  • Paid parental leave that provides employees with support and flexibility as they grow their families
  • Extensive benefit options including healthy lifestyle reimbursement, 401(k) matching, HSA/FSA, dental, vision, and mental health coverage, and much more
  • Culture Crew and Emerging Leader programs to foster employee leadership development, inclusivity, and connection through year-round trainings and events

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