Brand Marketing Manager

2 weeks ago

Providence, United States Hasbro Full time

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Hasbro's US Regional Strategy & Marketing Team has an immediate need for a passionate, results-oriented, innovative marketer to lead key initiatives for the Games Portfolio. In this role you'll lead iconic brands within the crucial Hasbro Games portfolio like Sorry, Trouble, Operation and Guess Who? You'll be part of a team of high visibility marketers responsible for the development and execution of forward-thinking brand strategy to achieve revenue and profitability targets for the portfolio.

In this role, you will have P&L responsibility for your brands, including establishing pricing, forecasts and marketing spend budget. You'll build coordinated annual marketing plans around new product lines to drive consumer demand and revenue growth. You'll analyze point-of-sale data to understand the trends of the business and drive agile decision-making. You will also partner with internal and external cross-functional teams to develop and execute integrated consumer and retail programs ensuring executional excellence while managing brand programs on time and on budget.

A day in the life of a Brand Marketing Manager - US Marketing:

You will serve as the primary interface between the US Marketing Organization and key internal & external stakeholders, including the Global Marketing Organization, Regional Sales teams and Customers, Category Management, Integrated Media Team, Operations, and Finance. You will be responsible for:

  • Develop and execute comprehensive brand strategies to achieve financial targets.
  • Collaborate closely with cross-functional teams to ensure alignment and integration of product priorities with overall business objectives, leading best in class partnerships across teams to deliver results.
  • Be tapped into brand POS performance, key trends, consumer insights, and competitive landscape dynamics within the category.
  • Monitor market dynamics and consumer preferences to make data-driven decisions regarding portfolio adjustments and new product introductions.
  • Develop and execute range planning strategies to ensure the optimal assortment of products that meet consumer needs across the US and align with brand positioning.
  • Work closely with Sales, Category Management, Finance and Operations teams to develop assortment plans that drive revenue growth and maximize profitability.
  • Utilize insights from market analysis, consumer trends, and competitive intelligence to inform range planning decisions and identify whitespace opportunities.
  • Command of performance across the portfolio, with absolute clarity on drivers of growth & decline, upcoming risks and opportunities, and performance vs. plan.
  • Ability to share a narrative on the business to internal and external stakeholders at all levels.
  • Utilize data analytics and insights to identify revenue growth opportunities and drive incremental sales through pricing, promotion and trade optimization.
  • Deliver impactful presentations on products to internal teams and external partners, including Retail Accounts across the US market.
  • Lead pricing strategy development for assigned brands, taking into account competitive pricing dynamics, value proposition, and market positioning.
  • Conduct pricing analysis and modeling to assess pricing elasticity, profitability impact, and pricing optimization opportunities.
  • Collaborate with Sales and Finance teams to implement pricing strategies that support revenue growth objectives while maintaining margin targets.
What you'll Bring:
  • Bachelor's degree in Marketing, Business Administration, or related field. MBA Preferred.
  • 6+ years of progressive Marketing experience in the Consumer Products Industry, preferably with a focus on toys or entertainment.
  • Storytelling & communication: Craft compelling narratives that effectively communicate insights, and the product value proposition & benefits to customers across various channels, including presentations and marketing collateral. Deliver impactful presentations to internal and external audiences.
  • Understanding of Trends (Sales/Shipments): Ability to analyze sales and shipment data to identify patterns, opportunities, and market trends.
  • Creative Problem Solver: Ability to think outside the box and find innovative solutions to complex problems.
  • Ability to Connect the Dots: Skillful at identifying connections and patterns across diverse sets of information to gain holistic insights.
  • Can Simplify the Complex to Distilled, Actionable Recommendations: Ability to distill complex information into clear, concise, and actionable recommendations.
  • Proactive: Takes initiative and anticipates needs to stay ahead of challenges and opportunities.
  • Curiosity: Possesses a natural curiosity and thirst for knowledge to continuously learn and improve.
  • Collaborative: Partnership approach to gather input from various stakeholders and translate diverse perspectives into cohesive strategies.
  • Identifies Opportunities: Keen eye for identifying untapped opportunities for growth and innovation.


Hasbro's world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

  • Brand Marketing Manager

    3 weeks ago

    Providence, United States HASBRO DEUTSCHLAND GmbH Full time

    Press Tab to Move to Skip to Content Link At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly...

  • Brand Marketing Manager

    2 weeks ago

    Providence, United States HASBRO DEUTSCHLAND GmbH Full time

    Press Tab to Move to Skip to Content Link Brand Marketing Manager - US Marketing - Games Portfolio Location: Providence, Rhode Island, US At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and...

  • Associate Brand Manager

    3 weeks ago

    Providence, United States HASBRO DEUTSCHLAND GmbH Full time

    Press Tab to Move to Skip to Content Link At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly...

  • Associate Brand Manager

    4 weeks ago

    Providence, United States Hasbro Full time

    We’re sorry, but you are not eligible to access this site. If you believe you received this message in error, please contact us for assistance. Hasbro does not control and is not responsible for the availability of, or content on, linked third party websites. Please be aware that your use of such third party's linked website is subject to their privacy...

  • Marketing Manager

    1 month ago

    Providence, United States Marriott Full time

    Job Number 24065379 Job Category Sales & Marketing Schedule Full-Time Located Remotely? Y Relocation? N Position Type Management JOB SUMMARY Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and...

  • Marketing Manager

    4 weeks ago

    Providence, United States Marriott Full time

    Job Number 24065379 Job Category Sales & Marketing Schedule Full-Time Located Remotely? Y Relocation? N Position Type Management JOB SUMMARY Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and...

  • Brands+ Category Customer Insights Manager

    3 weeks ago

    Providence, Rhode Island, United States UNFI Full time

    Job Overview: The Category Management Manager will accelerate the growth of the category and UNFI Brands+ by using deep customer, consumer, and market insights to drive medium (2-3 years) and short-term category strategies to feed to our customers and sales. They will create Category visions and identify category growth opportunities through analysis,...

  • Brands+ Category Customer Insights Manager

    4 weeks ago

    Providence, United States UNFI Full time

    Job Overview: The Category Management Manager will accelerate the growth of the category and UNFI Brands+ by using deep customer, consumer, and market insights to drive medium (2-3 years) and short-term category strategies to feed to our customers and sales. They will create Category visions and identify category growth opportunities through analysis,...

  • Manager, Customer Strategic Marketing

    2 weeks ago

    Providence, Rhode Island, United States System One Holdings, LLC Full time

    Manager, Customer Strategic Marketing Our big brand, fun client in Providence is looking for a Manager, Customer Strategic Marketing to join their team for a (hybrid) short-term contract. In this role, you will be responsible for leading the strategy, development, and execution of branded retail programs. With a solid knowledge of marketing and...

  • Manager, Customer Strategic Marketing

    2 weeks ago

    Providence, United States System One Holdings, LLC Full time

    Manager, Customer Strategic Marketing Our big brand, fun client in Providence is looking for a Manager, Customer Strategic Marketing to join their team for a (hybrid) short-term contract. In this role, you will be responsible for leading the strategy, development, and execution of branded retail programs. With a solid knowledge of marketing and...

  • Product Marketing Manager

    4 weeks ago

    Providence, United States RxVantage Full time

    Job DescriptionJob DescriptionAt RxVantage we transform how medical practices engage with life sciences resources and expertise to improve patient care. Our platform intelligently connects healthcare providers with the precise life sciences experts that they need, when they need them. As a result, medical practices stay on the cutting edge of patient care...

  • Product Marketing Manager

    2 weeks ago

    Providence, Rhode Island, United States RxVantage Full time

    At RxVantage we transform how medical practices engage with life sciences resources and expertise to improve patient care. Our platform intelligently connects healthcare providers with the precise life sciences experts that they need, when they need them. As a result, medical practices stay on the cutting edge of patient care without disrupting workflows....

  • Sales Marketing Manager

    2 weeks ago

    Providence, Rhode Island, United States Balencia Medspa Full time

    Company Description Balencia Medspa is a leading non-invasive aesthetic medicine practice located in Providence, RI. We offer a wide range of cutting-edge technology and the latest modalities in the field, specializing in Injectables, Laser services, and bodysculpting. Our goal is to provide our clients with personalized and effective treatments that enhance...

  • Manager, Customer Strategic Marketing

    1 week ago

    Providence, United States Hire Talent Full time

    Job Title: Manager, Customer Strategic Marketing Job Location: Providence, RI (Hybrid) Job Duration: 3 months on W2 Description: We immediately need a fun, hardworking, and creative marketing strategist to join our Grocery and Drug Channel team! In this highly valued role, you will be tasked with leading the strategy, development, and execution of branded...

  • Product Marketing Manager

    4 weeks ago

    Providence, United States Icreatives Full time

    About the job Product Marketing Manager Functional Summary Manages, develops, and implements marketing activities to maximize sales of an assigned product line. Analyzes product performance, competitiveness, and trends in the marketplace and develops strategies for assigned product based on research and analysis. Works with sales teams to identify and...

  • Brand Ambassador

    4 weeks ago

    Providence, United States Sandpiper Productions Full time

    About us Join our team of professionals and apply for our elite brand ambassador job in Rhode Island and be part of something great! Starting pay $30.00/hour. Female-owned and known for our professionalism and progressive approach, we specialize in consumer activation and beverage marketing throughout the United States. Our commitment to redefining industry...

  • Brand Ambassador

    4 weeks ago

    Providence, United States Sandpiper Productions Full time

    Job DescriptionJob DescriptionAbout usJoin our team of professionals and apply for our elite brand ambassador job in Rhode Island a and be part of something great!Starting pay $30.00/hour.Female-owned and known for our professionalism and progressive approach, we specialize in consumer activation and beverage marketing throughout the United States.Our...

  • Manager, Customer Strategic Marketing

    2 weeks ago

    Providence, United States Hire Talent Full time

    Job Title: Manager, Customer Strategic MarketingJob Location: Providence, RI (Hybrid)Job Duration: 3 months on W2 Description:We immediately need a fun, hardworking, and creative marketing strategist to join our Grocery and Drug Channel team! In this highly valued role, you will be tasked with leading the strategy, development, and execution of branded...

  • Senior Marketing Manager

    2 months ago

    Providence, United States LanceSoft Full time

    Description START DATE MAY BE SOONER THAN SPECIFIED. Senior Marketing Manager, with a specific focus on organic and paid search strategy and affiliate marketing. This individual is responsible for supporting a variety of initiatives to help the Client Digital Marketing team drive new strategies to acquire new customers, increase engagement with existing...

  • Senior Marketing Manager

    2 weeks ago

    Providence, United States LanceSoft Full time

    Description START DATE MAY BE SOONER THAN SPECIFIED. Senior Marketing Manager, with a specific focus on organic and paid search strategy and affiliate marketing. This individual is responsible for supporting a variety of initiatives to help the Client Digital Marketing team drive new strategies to acquire new customers, increase engagement with existing...