Sr. Digital Marketing Manager

1 week ago

Englewood, United States LG Full time

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, 'Jeong-do Management,' embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. We are currently seeking our newest innovator to join our dynamic Marketing team as a Sr. Digital Marketing Manager, Home Appliances Key Responsibilities: Embrace LG’s consumer experience marketing strategy built on a data-driven marketing mindset. Work with Home Appliance Marketing Sr. Director to develop, support and implement best-in-class marketing strategies and initiatives – and the metrics that measure their impact – to deliver business and brand equity goals. Partner and influence cross-functional marketing teams to plan, develop and execute end-to-end integrated campaigns across the home appliance category. Lead and oversee best-in-class content implementation on LG.com across the home appliance category. Deploy integrated marketing communication campaigns across all elements of the marketing mix from advertising to in-store, leveraging Paid, Owned and Earned channels. Lead commercialization of new product launches, translating functional and technical specs into compelling and differentiated consumer propositions across key home appliance categories. Develop and manage campaign and new product launch asset toolkits to drive consistency of omni-channel communications, with a key focus on lg.com. Support brand Sr. Director on key activities including annual planning and budget management. Report, analyze and optimize marketing campaigns throughout the year to drive actionable insights for future initiatives. Monitor brand and lg.com metrics, identifying opportunities and risks. Monitor competitive landscape and identify implications, potential business impacts. Job Requirements: Bachelor’s degree in marketing or related field with 7+ years of digital marketing, marketing strategy and/or new product commercialization with a proven track record of results. Experience in e-commerce marketing communication development and digital storytelling. Experience in developing and deploying integrated marketing campaigns, including executing against marketing and business strategies, aligning internal teams, monitoring performance, measuring results and campaign recapping. Experience in marketing campaign development, supporting new product launches, success in managing agencies, and collaborating with cross-functional partners in a matrixed environment. Ability to develop and present compelling, engaging and polished PowerPoint presentations that inform, inspire and influence. Ability to distill data and complex business issues into effective storytelling that clearly articulates solutions, opportunities and recommended action. Manage, coach and develop direct reports as well as lead cross-functional teams to ensure executional excellence. Strong attention to detail. Ability to tightly manage timelines and budgets. Ability to quickly learn new systems for project and asset management. Skills/Knowledge/Ability: Strategic thinker that is able to connect the dots between strategy and tactical execution. Entrepreneurial courage and accountability. Knowledge of culture and trends. Digital mindset. Experience in developing multi-channel/integrated campaigns. Responsiveness and strong follow-through skills. Resilient - Able to work in a fast-paced environment and can pivot quickly based on changing business needs and macro trends. At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied. #J-18808-Ljbffr

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