Digital Marketing Innovator
5 days ago
Unlock your potential in a dynamic environment where innovation meets expertise. As a global leader in technology, LG Electronics empowers individuals to drive progress and shape the future.
Salary: $120,000 - $180,000 per year
Job DescriptionWe are seeking a talented Sr. Digital Marketing Manager to join our Marketing team as we continue to revolutionize the home appliance industry. This role will be instrumental in developing and implementing best-in-class marketing strategies that deliver business and brand equity goals.
Main Responsibilities:
- Collaborate with cross-functional teams to plan, develop, and execute integrated campaigns across the home appliance category.
- Lead the commercialization of new product launches, translating technical specs into compelling consumer propositions.
- Develop and manage campaign and new product launch asset toolkits to drive consistency of omni-channel communications.
- Support brand directors on annual planning and budget management, reporting, analyzing, and optimizing marketing campaigns.
- Monitor brand and lg.com metrics, identifying opportunities and risks.
Requirements:
- Bachelor's degree in marketing or related field with 7+ years of digital marketing experience.
- Experience in e-commerce marketing communication development, digital storytelling, and integrated marketing campaigns.
- Strong attention to detail, ability to tightly manage timelines and budgets.
- Digital mindset, entrepreneurial courage, and knowledge of culture and trends.
About LG
At LG, we believe in empowering people and celebrating differences. We provide equal employment opportunity to all individuals regardless of their characteristics. Our salary ranges take into account factors such as skillset, experience, licensure, certifications, internal equity, and other business needs.
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