Analyst, eCommerce and Digital Marketing

1 week ago

Boston, United States NOBULL International Limited Full time

NOBULL is a wellness community that invites and challenges individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement. Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people’s lives. Seeking an analytical and results-driven Analyst for eCommerce and Digital Marketing to enhance our onsite and marketing efforts through insightful analysis and strategic data utilization. This role involves weekly site metric reporting, ad-hoc analysis, and ownership of tagging and pixel strategies. Ideal candidates will have a strong background in eCommerce analytics, proficiency in web analytics tools, and a passion for translating data into effective marketing strategies. Responsibilities: Drive the advancement of our website analytics & marketing performance methodology and serve as an expert on overall channel performance and strategy. Conduct weekly site metric and traffic analysis, providing actionable insights for business improvement. Perform ad-hoc reporting to support data-driven decision-making across marketing and sales teams. Proactively investigate the business to get ahead of business trends and/or challenges. React regularly to the business and work alongside the business team to diagnose challenges and provide recommendations. Collaborate with business teams to define data and analysis requirements for informed decision-making. Own the tagging and pixel strategy across the site and marketing campaigns, ensuring accurate and comprehensive analytics. Ensure all timelines and deliverables are met, staying proactive in identifying and solving potential challenges. Use data to inform and optimize our acquisition and retention strategies. Be a valued thought partner, helping define the best metrics by which to measure success. Create dashboards, analyses, and tools for our marketing team to understand and optimize allocation across channels and campaigns. Monitor marketing performance as related to goals, running recurrent and ad hoc analysis to ultimately identify risks and opportunities across channels and tactics. Conceptualize, drive, and share key analyses and insights to stakeholders. Support key analyses and workstreams across projects, processes, and deliverables. The Ideal Candidate will: Lead with a total ownership mindset and a ‘get stuff done’ mentality. Be an excellent critical thinker and possess strong stakeholder management skills. Effectively communicate complex ideas and influence senior leaders, cross-functional partners, and the larger team. Be results-oriented and insatiably curious with a relentless focus on driving optimization and impact. Have uncompromising precision and attention to detail. Be eager to learn and refine hard skills, soft skills, and business knowledge. Exhibit skills and characteristics of trust and integrity, self-development, and problem-solving. Bring high energy and a positive attitude to everyday. Qualifications: 3+ years of experience in eCommerce, with a focus on digital marketing analytics. Strong analytical capabilities and proficiency in Microsoft tools and web analytics tools (Google Analytics, Adobe Analytics) are required. Demonstrated ability to work effectively in a fast-paced environment, managing multiple projects and adhering to deadlines. Excellent communication skills, with the ability to present complex data in a clear, concise manner. A proactive approach to problem-solving and a keen eye for detail. If you are an applicant located in California, please review our California Applicant Privacy Notice , which explains the categories of personal information that we collect and the purposes for which we use such personal information #J-18808-Ljbffr

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