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Senior Manager, Digital Marketing Analytics

1 month ago

Boston, United States 24 Seven Talent Full time

Senior Analytics Manager, Digital Marketing Analytics

Boston, Massachusetts (Hybrid)


JOB PURPOSE

Our client is seeking an experienced Analytics Manager to lead digital marketing analytics for a diverse client portfolio. This role involves managing and mentoring junior analysts, collaborating with cross-functional teams, and delivering insights that drive clients' strategy. The ideal candidate will have a strong background in media planning and buying, website tracking and analytics, advanced analytics techniques, and the ability to translate complex data into actionable insights.


ESSENTIAL JOB DUTIES

  • Lead a team of 1-2 junior analysts, providing mentorship, guidance, and professional development
  • Oversee end-to-end client deliverables, translating complex data analyses into actionable insights
  • Develop and maintain comprehensive measurement frameworks across paid media, owned, and earned channels
  • Drive optimization strategies through advanced analytics, A/B testing, and customer journey analysis
  • Partner with media planning teams to inform campaign strategy and budget allocation
  • Design and implement custom tracking solutions and analytics implementations
  • Create automated reporting solutions and interactive dashboards
  • Present findings and recommendations to senior stakeholders and clients


QUALIFICATIONS

  • 8+ years of experience in digital marketing analytics
  • Strong expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics)
  • Proficiency in media platforms and performance analysis (e.g., Google Ads, Meta Ads, programmatic)
  • Advanced knowledge of tag management systems and tracking implementation (e.g., Google Tag Manager, TealiumIQ)
  • Experience with business intelligence and visualization tools (e.g., Looker Studio, Tableau, Power BI)
  • Strong SQL skills and experience with large datasets
  • Proven track record of leading analytics projects and managing client relationships in an agency setting
  • Experience managing and developing junior team members
  • Knowledge of marketing mix modeling and multi-touch attribution
  • Experience with statistical analysis tools is a plus