Content Marketing Manager

1 week ago

Ann Arbor, United States CareerBuilder Full time

About ESi
Engineering Systems Inc. (ESi) is an engineering and scientific investigation and failure analysis firm. We primarily work with law firms, insurance companies, and manufacturers on small to large-scale projects to answer any technical questions they have. Our projects can entail investigating major transportation accidents, equipment failures, personal injury claims, and damage to residential or commercial structures. The variety and depth of our project work creates a variety of fulfilling roles at ESi.
What We Can Offer You
Medical, Dental & Vision
Life Insurance/Voluntary Life Insurance
401k with employer match
Eligible for Spot Bonus, Merit Bonus, and/or Annual Bonus
Competitive Salary
Flexible Time Off (FTO) encouraged to take 20 days of paid time off/year
Career Growth
Pet Insurance
Work/Life Balance
10 paid holidays (9 standard holidays and 1 floating holiday)
Access to Wellbeats on-demand fitness & well-being videos
Wellness Reimbursement
30-minute fitness break available in addition to 1-hour lunch break
Business casual dress code and positive working environment
Continuing education opportunities
Local candidates preferred - no relocation provided.
About this Role
The Content Marketing Manager will be responsible for developing, establishing, and maintaining marketing content and strategies to meet organizational objectives. This role involves effective management of marketing, advertising, and promotional activities, including tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring all marketing material aligns with the brand identity. Successful candidates will have hands-on experience with content creation, social media, web analytics tools and the ability to turn creative ideas into effective advertising projects. Tasked with identifying potential markets for ESi
Key Responsibilities
Develop strategies and tactics to promote ESi and drive qualified traffic to the business.
Create original, compelling content for a variety of channels and audiences, such as thought-leadership articles, whitepapers, social media, web pages, blogs, video scripts, informational brochures, infographics, and other materials.
Interpret the expertise of ESis SMEs and thought-leaders into long-form pieces, presentation topics, pitch topics, and other assets as needed.
Translate complex and technical concepts into accurate, easy-to-digest, audience-forward assets.
Manage content projects from idea through publication, and deliver work within time, budget, and resource expectations.
Be a content, brand, and messaging advisor for the organization. Serve as a representative on cross-functional teams, as assigned.
Manage content KPIs and metrics to gauge effectiveness and make improvements.
Facilitate appropriate stakeholder approvals and integrate feedback to ensure content meets goals and expectations.
Manage and continuously update digital assets including websites, YouTube channels, LinkedIn, etc.
Track industry trends, influencers, and topics of interest as they relate to key corporate messages to develop related content strategies.
Recognize features and benefits of ESis offerings and effectively connect them to key messaging themes in brand-level marketing content.
Qualifications
Education Required
Marketing, Communications, or Journalism or related degree or equivalent professional experience
Other Skills/Abilities or Other Qualifications
Experience in all aspects of developing and managing marketing strategies.
Excellent written and verbal communication skills.
Creativity.
Digital marketing skills.
Collaboration skills.
Technical marketing skills.
Proven experience in customer and market research.
Relevant product and industry knowledge.
Formal presentation skills.
Organization and planning abilities.
Strategic and critical thinking skills.
Data analysis and management skills.
Problem analysis and problem-solving abilities.
Persuasiveness.
Adaptability.
Judgment and decision-making skills.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is required to stand; walk and sit on a regular basis.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The noise level in the work environment is usually moderate. Work is performed in a typical office environment.
To all recruitment agencies : ESi does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of ESi without a prior written search agreement will be considered unsolicited and the property of ESi. Please, no phone calls or emails.
It is the policy of ESi, as an equal opportunity employer, to attract and retain the best-qualified individuals available, without regard to race/ethnicity, color, religion, national origin, gender, sexual orientation, age, disability, or veteran status. ESi is committed to recruiting, hiring, and promoting people with disabilities, as well as veterans.

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