Senior Brand Manager, Innovation and GTM

Senior Brand Manager, Innovation and GTM

Face Reality Skincare

was created with one goal: to give people clear skin and confidence. With over 50 million people suffering from the physical and emotional toll of acne, we made it our mission to develop an effective way to achieve clear skin through adaptive, expert guidance by trained estheticians and premium formulas that use only tested, safe ingredients. We are dedicated to giving not just real results but celebrating people and their skin at every part of their journey. Our Core Values Our supportive business model ensures that everyone has a clear path to success and growth. We foster an inclusive space in which people are valued for who they are and are encouraged to collaborate to see goals fully realized. Fostering an open, honest culture gives us the opportunity to achieve greater trust internally and externally. Remaining flexible and adaptive allows us to remain responsive to the ever-changing world. Doing right, even if it is difficult, is of the utmost importance. Senior Brand Manager, Innovation and GTM Position Overview As the

Senior Brand Manager, Innovation and GTM

at Face Reality Skincare, you will spearhead the development of new product lines and market strategies for a range of product categories across our professional skincare line. In this role you are responsible for translating insights into meaningful, sustainable, brand growth through innovation. You will be responsible for leading the development of new products from concept to commercialization, driving brand awareness, engagement, and revenue growth. This role requires a combination of strategic thinking, creativity, and skincare industry knowledge. This role will report to the Director of Growth and Innovation. Responsibilities: Product Strategy & Innovation Pipeline:

Leverage your knowledge in product and expertise recognizing untapped potential to develop comprehensive plans for successful new product innovations, renovations, and offerings (i.e. new sizes). Manage the innovation pipeline, prioritize product development projects, and align them with market needs and consumer preferences. Partner with Product Development to assess feasibility of concepts, substantiate claims, and bring new products to life. Ensure all innovations meet all financial hurdles, costs, margin and revenue potential/target goals and objectives, and manage on-time project delivery. Go-to-Market:

Develop comprehensive go-to-market strategies for new products, including product positioning, pricing, distribution, forecasts, and promotional plans. Build a launch playbook from scratch and optimize with each new launch. Lead new item briefs across channels including digital advertising, social media, email, web and print to execute best-in-class launches. Market Research:

Stay updated on industry trends, customer preferences, and competitor activities to inform business strategies.

Conduct thorough market research on competitive landscape and emerging opportunities in the industry. Analyze market data and consumer trends to spot white space opportunities ripe for innovation. Packaging Artwork & Labeling:

Lead packaging artwork, including design, copy, claims, and requirements, in partnership with Product Development. Cross-Functional Leadership:

Partner with teams including product development, brand, finance, and customer success to lead internal innovation processes, owning the master timeline and key deliverables. Performance Analysis:

Monitor and analyze the performance of marketing campaigns and product launches, and adjust strategies as needed to achieve KPIs and ROI targets. Budget Management: Determine

COGs, target margin analysis and make pricing recommendations. Manage marketing budgets for product launches and campaigns, ensuring efficient allocation of resources to maximize ROI. Legal Compliance/IP:

Liase with PD, legal counsel, and cross functional team to qualify /support product claims; work with PD on packaging formula and claims regulatory compliance. Develop trademark and claims strategies for new product launches. Requirements and Qualifications: 5+ years marketing experience in CPG product development or product marketing Proven track record of driving profitable growth from product innovation from concept to commercialization Bachelor's degree in relevant field such as Business or Science; MBA a plus Consistently demonstrates leadership – taking accountability, inspiring trust, fostering collaboration, and driving organization alignment Ability to work in a fast-paced, dynamic environment Exceptional strategic thinking and problem-solving skills Ability to keep multiple project timelines on track simultaneously Excellent communication and interpersonal skills Strong attention to detail At Face Reality you will have an opportunity to: Partake in and contribute to a high-growth brand journey Be part of a high-performing growing team Drive key growth marketing strategies across B2B, B2C, and clinic businesses Salary: $120k-$135k plus bonus and full benefits For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Face Reality Skincare’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Voluntary Self-Identification of Disability

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