Marketing Manager-Loyalty

3 weeks ago

Irving, United States 7-Eleven Full time

Overview:

? Who we are

Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively drive results for one of the largest & most iconic brands in the world.

As the only rapidly growing retailer, you may know us as your friendly neighborhood store. You probably know our familiar name, have seen our pervasive logo, and have tried our highly sought-after products, such as Slurpee and Big Bite. Brain Freeze is a 7-Eleven registered trademark for our 53-year old Slurpee and with over 77,000 stores globally (more than any other retailer or food service provider), we sell over 14 million a month.

But theres a lot more to our story and much more left to be written. We are transforming our business, ensuring we are customer obsessed and digitally enabled to seamlessly link our brick and mortar stores with digital products and services.

At 7-Eleven the entrepreneurial spirit is in our DNA and has been ever since our inception 90+ years ago. Its what drove us to invent the convenience industry in 1927 by envisioning how a simple ice dock could provide household staples such as milk and eggs to better serve the needs of our customers.

Today we are redefining convenience and the customer experience in big ways...we are fundamentally changing our culture and we want talented, innovative, customer obsessed, and entrepreneurial people like you to come make history with us.

? How we lead

At 7-Eleven we are guided by our Leadership Principles.

  1. Be Customer Obsessed
  2. Be Courageous with Your Point of View
  3. Challenge the Status Quo
  4. Act Like an Entrepreneur
  5. Have an It Can Be Done Attitude
  6. Do the Right Thing
  7. Be Accountable

Each principle has a defined set of behaviors which help guide the 7-Eleven team to Serve Customers and Support Stores.

? About This Opportunity

Responsibilities:

As a Marketing Manager on the Loyalty team, you will contribute to the success of the 7Rewards and Speedy Rewards loyalty programs. You will help by building the strategy for the programs with a view to delivering superior customer retention and advocacy and by developing a customer experience that drives a step change in customer lifetime value. The ideal candidate will have a passion for marketing and a strong interest in loyalty, with a solid business background.

Responsibilities:

  • Deliver loyalty program goals, including acquisition, development, and retention.
  • Help create efficiencies between both 7Rewards and Speedy Rewards programs.
  • Identify opportunities to optimize tactics and drive activation and scans of rewards members.
  • Analyze, recommend, and align on loyalty offers for all proprietary and vendor products on an annual basis.
  • Be an ingenious accomplice to our cross-functional team members, being a loyalty advocate and offering handy solutions to build and gain advocacy internally for future of loyalty program and to bring comprehensive campaigns to life
  • Create presentations and supporting documents to facilitate communication across stakeholder teams, as well as leadership.
  • Monitor competitive and industry trends to serve as subject matter expert within the organization.
  • Manage loyalty and points budget.
  • Build a loyalty partnership strategy roadmap


Qualifications:

EDUCATION: Bachelors/4 Yr Degree
YEARS OF RELEVANT WORK EXPERIENCE: 5+ years
CERTIFICATIONS / LICENSES: NA
SPECIFIC KNOWLEDGE AND SKILLS:

  • Bachelors degree or equivalent work experience; MBA preferred.
  • Experience in retail, QSR, CPG preferred.
  • Experience and demonstrated results in CRM and/or Loyalty Programs preferred.
  • Experience in leading the development of new or existing products or strategies from conception to implementation.
  • Experience working in Franchise organization preferred.
  • Proven ability building & selling business plans. Firm grasp of total system economics, including P&L drivers.
  • Able to quickly assess an opportunity with incomplete data, piece together multiple parts of a business problem, frame a strategy, business case, and action plan; then drive a team to execute in market.
  • Flexible & responsive in a dynamic business environment. Strong organizational and time management skills, able to manage multiple & shifting priorities. Strong project manager. Comfortable engaging/leading cross-functional teams.
  • Proficient in MS Office 365 (Excel, Word, PowerPoint), SharePoint, Teams, Planner.

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