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Marketing Coordinator

3 months ago

CarmelbytheSea, United States Anywhere Real Estate Full time
Job Description

Do you thrive in a fast-paced environment where you can leverage your marketing and sales skills to promote luxury real estate?

We're seeking a dynamic Marketing Coordinator to join our team and play a key role in driving brand awareness and lead generation for our Napa Valley new development property, Stanly Ranch. You'll develop strategic marketing campaigns, collaborate with the sales team, and manage client interactions, ensuring a seamless experience for potential buyers.

Responsibilities:
  • Marketing Execution:
    • Maintain a dynamic marketing calendar and keep the team informed.
    • Analyze competitor strategies and recommend improvements to our marketing efforts, promotions, and project positioning.
    • Oversee daily email marketing campaigns, coordinating with project teams for optimal deployment.
    • Manage and update distribution lists and contact databases for targeted outreach.
    • Partner with project teams on social media content, approvals, and maintain an engaging internal social media calendar.
    • Capture event highlights for social media coverage.
    • Brainstorm cross-portfolio marketing initiatives and collaborate on tracking their performance.
    • Generate reports and provide data-driven recommendations to the internal team.
    • Assist in designing creative assets for various company-wide initiatives.
    • Maintain a database of property advertisements and marketing collateral.
    • Track and manage budgets for all marketing-related expenses.
  • Sales Assistance:
    • Respond to incoming meeting and showing requests and assist the sales team with scheduling
    • Partner with Sales leadership to prepare comprehensive reports on sales & marketing performance for weekly sponsor meetings.
    • Ensure all model homes are set up to perfection each day and closed property at the close of business.
  • Event & Client Engagement
    • Provide on-site support for events, including open houses, broker events, and HNWI experiences.
    • Manage the sales gallery and model units, scheduling appointments, greeting clients, and maintaining the CRM system.
    • Respond to inquiries via email and phone in a professional and courteous manner.
  • Data & Materials Management:
    • Ensure accurate data entry in the CRM and gather valuable information for contracts.
    • Manage and distribute marketing collateral, focusing on optimal presentation and tracking.

Qualifications:
  • 2+ years of experience in sales, marketing, or concierge services.
  • Strong understanding of the California real estate market and hospitality industry.
  • Excellent writing skills with a knack for crafting compelling marketing messages.
  • Proficiency in Microsoft Office Suite.
  • Enthusiasm for utilizing CRM systems and technology to streamline processes.
Benefits:
  • Be part of a dynamic team in a thriving real estate market.
  • Competitive salary and benefits package.
  • Opportunity to work in the beautiful Napa Valley at an Auberge Resorts Collection Property
If you're a results-oriented professional with a passion for marketing, sales, and luxury real estate, we encourage you to apply

About Us

Our Brokerage Group is one of the nation's largest owners and operators of residential real estate brokerages, with offices in more than 50 of the 100 largest metropolitan areas in the United States. Our approximately 675 owned and operated brokerage offices and approximately 56,000 independent sales agents come from our leading brands including Coldwell Banker®, Sotheby's International Realty®, and The Corcoran Group®, as well as our robust commercial real estate operation within Coldwell Banker Commercial®.

Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to empower everyone's next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®

The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.

At Anywhere Real Estate, diversity fuels success - for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone's next move. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity - respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base - through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company's diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report.

You'll find our commitment to diversity reflected in our achievements:
  • Recognized as one of the World's Most Ethical Companies since 2011.
  • Anywhere has also been designated a Great Place to Work since 2019.
  • Recognized by Fortune as one of America's Most Innovative Companies.
  • Honored by Forbes as one of the World's Best Employers for Diversity and Top Female Friendly Companies.

With a diverse employee population, we know we will succeed together and move real estate to what's next. We hope you'll join us.