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Programmatic Account Manager

4 months ago

Boulder, United States Outside Full time
ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR?

This is a very exciting and highly innovative time here at Outside.

OUR TRUE NORTH:

Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world's most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.

The Outside Programmatic Account Manager will take on an exciting role within our fast paced digital advertising organization and will contribute to end-to-end execution of advertising campaigns across deal types. Success will be defined by leveraging synergies between teams, partnering cross-functionally with sales, planning, pricing & inventory, revenue reporting, product management, business development, and the broader programmatic team to drive client performance and revenue. You will have the opportunity to own key aspects of programmatic including reporting, revenue growth, and upselling.

A qualified candidate will have the opportunity to use their unique blend of technical proficiency, analytical approach, entrepreneurial skills and creative problem solving to bring media solutions to life and ensure client success. In their day to day role, this individual will be working across all programmatic deal types to establish deals, troubleshoot problems, optimize campaign delivery and report results for client advertising on Outside's owned & operated and off-platform properties.

As a programmatic subject matter expert in support of Outside Inc., you will provide insights on product offerings, deal structure and general programmatic education. You will have a deep understanding and expertise on programmatic products, platform capabilities and limitations. You will be an expert on Connected TV (CTV)/Over-The-Top (OTT). You will use that knowledge base in combination with industry trends and data analysis to increase programmatic revenue and support Outside's programmatic strategy and vision.

This is an amazing opportunity for an entrepreneurial person with an eye for growth to own the client service aspect of the business and use the power of data to drive revenue generating recommendations, tactics and strategies across programmatic lines of business.

We're looking for this person to be located on the East Coast

Responsibilities:
  • Have a revenue-growth mindset with a focus on upselling existing partnerships
  • Provide best-in-class customer service for internal and external clients/agencies, working consultatively to foster understanding and adoption of industry best practices
  • Support programmatic sales and ops team across all business endeavors
  • Independently manage pre-sale Programmatic Guaranteed (PG)/Private Marketplace (PMP) deal set up, mid-campaign optimizations and upsell/ post sales opportunity reports, providing feedback to our internal sales team and external buyers/agencies
  • Work with buyers/agencies to resolve issues related to PG/PMP deals, with the ability to determine the root cause of the issue and recommend actionable next steps
  • Optimize performance, price points and technical set up to drive yield across our programmatic ad tech stack to ensure full delivery and maximize creative engagement
  • Analyze programmatic data to provide insights and optimizations across all platforms, products, ad types and buyers
  • Attend client meetings with our sales team as a key resource for programmatic and technical capabilities
  • Establish a regular reporting cadence to sales consisting of all programmatic revenue streams
  • Manage deal delivery and account management, with an eye towards performance and optimization
  • Define and consistently measure quantifiable success for the team
  • Have a strong pulse on the industry and command of our metrics and goals
  • Create strong connections with our sales, ops, product, and business development teams to activate programmatic opportunities, establishing and actively measuring metrics of success
  • Act as the primary liaison for our internal sales team and external buyers/agencies when deal requests are submitted via SSPs, DSPs, agency trading desks for all programmatic deal types
  • Lead workflow and communication with cross-functional partners internally and externally to ensure deadlines are met and campaigns have successful outcomes, including for custom ad experiences
  • QA campaign creative for spec compliance and proper functionality

We are unable to sponsor or transfer a VISA for this position

Remote jobs that can also potentially be performed in Boulder, CO: Employees can expect to be paid a salary between $67,000 to $87,000. Other benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and many more. The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for this role, and may vary based on market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.