Vice President of Marketing
3 weeks ago
The Vice President of Marketing is responsible for creating and delivering marketing strategies for the LEGOLAND Florida Resort in order to increase awareness and drive business volume, revenue, and brand strength to ensure annual EBITDA targets are met. In this role you will lead all aspects of advertising and media, public relations, event marketing, partnerships & promotions, and relative budgets and policies, as well as develop and lead a professional, effective Marketing team in close partnership with the stakeholders of the North American marketing leadership team. This position will need to have the ability to operate at a 30,000-ft strategic level while at the same time diving into the grittiest of details, to ensure that the Resort is heading in the right direction and delivering a holistic, end-to-end solution for marketing and brand opportunities.
Key Objectives:
- Provide strong leadership to the marketing team as well as other stakeholders to accomplish objectives and superior execution of marketing strategic and tactical plans. Drive a positive and inclusive culture. Provide clear direction, resources, training, development, coaching, and career path discussions for the marketing team.
- Work closely with internal teams, department heads, and external agencies to ensure and implement consistent brand deliveries across all aspects of the attraction.
- Formulate, develop, refine, finalize, and implement an annual marketing plan and calendar.
- Develop long-term marketing strategies based on projections and objectives, in conjunction with the Regional Marketing VP and Division Director/Managing Director.
- Set goals and objectives, develop budgets, and set timelines to meet volume, revenue, and profitability targets via direct control of above and below-the-line marketing activities and budget allocations in close partnership with the Director of Revenue Management for North America
- Ensure LEGOLAND Florida maintains their relationships with media in key markets and expands into new markets where appropriate.
- Lead the delivery of optimized media campaigns across all suitable platforms in close cooperation with Head of Media for LEGOLAND Parks North America
- Measure campaign success and adjust strategy and tactics to increase efficiency.
- Represent the site-level Senior Leadership Team's marketing function, representing the guest's voice and LEGOLAND brand champion.
- Align the social media strategy with the Head of Social Media for North America across all key platforms.
- Monitor competitor programs and practices, industry trends, target audience, and guest behaviors, and ensure a strong position in the marketplace through optimized pricing, annual pass strategy, and innovative plans, campaigns, and offerings.
- Partner with the guest experience team to ensure it is aligned with the core brand experience and guest expectations.
- Develop and maintain effective strategic partnerships and working relationships with partners, staff from the parent company and other parks, community groups, and external resources and agencies.
- Manage the development and execution of key promotions and partnerships, including with multiple strategic partners.
- Collaborate with the Regional Head of Strategy and Insights to advise on new events and attractions through research with guests and analytical insight, and ensure events are marketed properly to deliver an exciting guest experience.
- In conjunction with Human Resources, ensure a succession management program is in place able to meet the current and future organizational objectives.
Experience:
- 10+ years of demonstrated experience with at least 2 years at the management level leading a team across relevant marketing fields such as advertising, media, public relations, promotions, partnerships, project management, and digital.
- Proven ability to network and influence across the leisure, tourism, and business sectors.
- A passion and drive for marketing with the ability to empower and engage others to meet or exceed targets.
- Powerful presentation skills and the confidence to represent the business at a senior level both internally and externally.
- Commercially astute with strong budget management skills
- Demonstrated ability to develop programs to accomplish key revenue objectives.
- Excellent judgment, the ability to self-initiate and develop, implement, and complete short, medium, and long-term plans.
- Strong analytical and communication skills (both verbal and written)
Education:
Bachelor’s degree in business, marketing, communications and/or advertising.
BenefitsBenefits of Merlin Entertainments
- Excellent health care options (medical, dental, and vision that encourage preventative care).
- Outstanding Paid Time Off (PTO)
- Merlin Magic Pass for friends and family to enjoy the parks & attractions.
- Recognition Programs and Rewards
- 401(k) program with company match
- Tuition reimbursement programs
- Numerous learning and advancement opportunities
-
Vice President Finance
4 weeks ago
New Haven, United States The Bolton Group Full timeThe Bolton Group is engaged with a $1b+ PE-backed global manufacturer to hire a Vice President of Finance. This position will report to the CFO and manage a global corporate finance team. This hire will also be the point-person for communications and deliverables with the PE deal team.Vice President/Head of FP&A – Qualifications10+ years of progressive...
-
Vice President Finance
5 days ago
New Haven, United States The Bolton Group Full timeThe Bolton Group is engaged with a $1b+ PE-backed global manufacturer to hire a Vice President of Finance. This position will report to the CFO and manage a global corporate finance team. This hire will also be the point-person for communications and deliverables with the PE deal team.Vice President/Head of FP&A – Qualifications10+ years of progressive...
-
Vice President Finance
4 weeks ago
New Haven, United States The Bolton Group Full timeThe Bolton Group is engaged with a $1b+ PE-backed global manufacturer to hire a Vice President of Finance. This position will report to the CFO and manage a global corporate finance team. This hire will also be the point-person for communications and deliverables with the PE deal team.Vice President/Head of FP&A – Qualifications10+ years of progressive...
-
Vice President, Sales
4 weeks ago
New Haven, United States Arvinas Full timeArvinas is a clinical-stage biotechnology company dedicated to improving the lives of patients suffering from debilitating and life-threatening diseases through the discovery, development, and commercialization of therapies that degrade disease-causing proteins. Arvinas uses its proprietary PROTAC Discovery Engine platform to engineer proteolysis targeting...
-
Assistant Vice President, Hospitality
4 weeks ago
New Haven, United States Yale School of Medicine Full timePosition Focus: Yale is seeking an Assistant Vice President (AVP) for Hospitality. Yale Hospitality is dedicated to creating a welcoming environment where the joys of sharing food, nourishing minds, and making connections among the community are woven into every guest experience. We are fully self-operated with over 23 residential and retail dining...
-
Vice President, Neuroscience Pharmacology and
4 weeks ago
New Haven, United States Arvinas, Inc. Full time#TeamArvinas is made up of approximately 450 passionate and curious employees, whose diverse thoughts and perspectives are highly valued. Arvinas employees embrace the freedom to pursue innovation, think creatively, and give back. They are driven by the company’s values and mission - to improve the lives of patients with serious diseases by pioneering...
-
New Haven, Connecticut, United States Yale University Full time1. Drafts a variety of written materials, including detailed individual prospect briefings and endowed gift agreements, proposals in support of specific University initiatives and internal and external correspondence that conforms to the style and voice of the sender. 2. Coordinates research on individual donors and the history and status of gift commitments...
-
Vice President of Clinical Operations
2 days ago
New Haven, United States Connecticut Innovations Full timeCome join Halda Therapeutics, one of our portfolio companies! www.haldatx.comHalda TherapeuticsHalda Therapeutics is a New Haven CT based, venture-backed biotechnology company focused on the development of a proprietary RIPTAC™ (Regulated Induced Proximity TArgeting Chimeras) therapeutics that work by a novel “hold and kill” mechanism for the precision...
-
Vice President of Clinical Operations
2 days ago
New Haven, United States Connecticut Innovations Full timeCome join Halda Therapeutics, one of our portfolio companies! www.haldatx.comHalda TherapeuticsHalda Therapeutics is a New Haven CT based, venture-backed biotechnology company focused on the development of a proprietary RIPTAC™ (Regulated Induced Proximity TArgeting Chimeras) therapeutics that work by a novel “hold and kill” mechanism for the precision...
-
New Haven, United States Arvinas Inc. Full timeArvinas is a clinical-stage biotechnology company dedicated to improving the lives of patients suffering from debilitating and life-threatening diseases through the discovery, development, and commercialization of therapies that degrade disease-causing proteins. Arvinas uses its proprietary PROTAC Discovery Engine platform to engineer proteolysis targeting...
-
New Haven, Connecticut, United States Arvinas Inc. Full timeArvinas is a clinical-stage biotechnology company dedicated to improving the lives of patients suffering from debilitating and life-threatening diseases through the discovery, development, and commercialization of therapies that degrade disease-causing proteins. Arvinas uses its proprietary PROTAC Discovery Engine platform to engineer proteolysis targeting...
-
General ENT – Partnership Track, Orlando Area
1 month ago
Winter Haven, Florida, United States The Barranco ENT Clinic Full timeAbout UsThe Barranco ENT Clinic is part of a nationwide leading network of ENT physicians and have been providing Otolaryngology services for over forty years in Central Florida. Our main practice location is in Winter Haven, FL, which is situated between Tampa and Orlando. We have four other locations in nearby towns and have been serving the Polk County...
-
Real Estate Sales Associate
24 hours ago
Grand Haven, United States Coldwell Banker Schmidt Family of Companies Full timeHave you ever wondered if you have the right kind of personality to succeed as a real estate agent? What are the traits of top-producing real estate agents, and do you share similarities with them? Take 10 minutes to complete our real estate career assessment to evaluate your potential as a real estate agent. See how you stack up. **Coldwell Banker Schmidt...
-
Real Estate Sales Associate
24 hours ago
South Haven, United States Coldwell Banker Schmidt Family of Companies Full timeHave you ever wondered if you have the right kind of personality to succeed as a real estate agent? What are the traits of top-producing real estate agents, and do you share similarities with them? Take 10 minutes to complete our real estate career assessment to evaluate your potential as a real estate agent. See how you stack up. **Coldwell Banker Schmidt...
-
Executive Director DEI Strategic Initiatives
2 days ago
West Haven, Connecticut, United States University of New Haven Full timeWho we are: The University of New Haven, founded on the Yale campus in 1920, is a private, coeducational university that has been recognized by The Princeton Review and U.S. News & World Report for academic excellence. Located between New York City and Boston in the shoreline city of West Haven, the University is a diverse and vibrant community of nearly...
-
New Haven, United States Yale New Haven Health Full timeTo maintain and advance its position as a leading healthcare system, Yale New Haven Hospital System (YNHHS) must demonstrate superior outcomes, provide seamless delivery of care and maintain competitive costs structures. The Vice President, Patient Services - Smilow Cancer Hospital is responsible for proactively identifying these forces and trends,...
-
New Haven, United States Yale New Haven Health Full timeTo maintain and advance its position as a leading healthcare system, Yale New Haven Hospital System (YNHHS) must demonstrate superior outcomes, provide seamless delivery of care and maintain competitive costs structures. The Vice President, Patient Services - Smilow Cancer Hospital is responsible for proactively identifying these forces and trends,...
-
Business Development Director
4 days ago
New Haven, United States Vallum Associates Full timeCompany:Our client is a top 5 Solar Developer in the North East. They are an industry leader in C&I solar with over 800 projects completed in the last decade. They are a rapidly growing firm with over 100 employees and rapidly growing. This client is expanding throughout the Northeast and Midwest, particularly in New England, New York, and New Jersey. Key...
-
Climate & Resilience Campaigns Manager
4 hours ago
New Haven, United States Save the Sound, Inc. Full timeWe are searching for an energetic, results-oriented teammate with a proven track record of guiding the public to action for change. **Are you a seasoned, motivated problem-solver who loves leading coalitions, designing and mapping out big-picture, strategic efforts and coordinating the details-oriented project management that keep the efforts on track? Do...
-
Merrill Market Supervision Manager
3 weeks ago
Winter Park, Florida, United States Bank of America Full timeJob Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day. One of the keys to driving Responsible Growth is being a great place to work for...